The CEO who never was: how Linda Yaccarino was set up to fail at Elon Musk’s X | X | The Guardian
Even in her de facto role as a chief advertising officer, Musk’s incessant posting, impulsive decision making and obsession with X and other platforms becoming too “woke” posed huge obstacles for Yaccarino.
In 2023, the non-profit watchdog Center for Countering Digital Hate published a report on the prevalence of hate speech, both antisemitic and otherwise, on X as well as the lack of moderation. The company’s response was to sue the organization; the suit was ultimately dismissed. Similarly, the non-profit Media Matters for America highlighted the appearance of pro-Nazi tweets alongside branded advertisements in a report that preceded a mass advertiser exodus from the social network. X sued Media Matters.
One of Yaccarino’s moves toward making the platform into what she described as a “global town square” was reaching out to the former CNN host Don Lemon to start a show on X, much as the former Fox News host Tucker Carlson had agreed to put his content on site. Lemon’s first interview for the platform was with Musk, in what was intended to be a showcase of how X was shifting and bringing in big-name creators. The plan backfired after Lemon’s interview with Musk grew heated over questions about the billionaire’s drug use, which was quickly followed by Musk telling Lemon’s agent that his contract was canceled. Future shows with big-name creators never materialized.
In the ensuing two years, rather than become a destination for mainstream talent, a streaming powerhouse or the “everything app” that Yaccarino promoted, X has largely become a megaphone for Musk to air his grievances, boost and then feud with Trump, and promote his companies.
Musk had recently posted that he would be reconfiguring xAI’s chatbot, Grok, because he did not agree with the responses it was generating. On Tuesday, users noticed that the chatbot had begun to reply to queries with blatantly antisemitic posts praising Nazi ideology. A flood of users began posting more screenshots of Grok posting rape fantasies, identifying itself as “MechaHitler” and promoting conspiracies before the company removed the posts.
After more than two years of Yaccarino running damage control for her boss and the platform’s myriad issues, Musk issued only a brief statement acknowledging she was stepping down.
“Thank you for your contributions,” Musk responded to Yaccarino’s post announcing her resignation. Minutes later, he began sending replies to other posts about SpaceX, artificial intelligence and how his chatbot became a Nazi.