Before explaining “3 Ways Past Trauma Can Show Up in Your Present” or “5 Signs of a Highly Sensitive Person,” Dr. Julie will use a visual hook — she’ll pour out a bucket of candy, flip over a giant hourglass, or pose next to a tantalizingly tall stack of dominos (like any skilled content creator, she knows not to give us the final knockdown until at least halfway through) to keep you watching. Does it matter that “high-functioning depression” and “highly sensitive person” aren’t actual diagnoses? Maybe. Or maybe not.

While most full-time therapists whose rates are set by insurance companies max out at around $100,000 per year, therapists who are full- or part-time content creators can make much, much more. @TherapyJeff, real name Jeff Guenther, an individual and couples therapist in Portland, Oregon, says he can make eight or nine times that amount on social media in the form of brand deals, merch, and direct subscriptions. When I clarify whether he’s making nearly a million dollars, he says, “It’s been an especially good year.”

What works on the app is simple, visually arresting videos that make you feel like they landed in your lap with a kind of cosmic destiny (the comments on these videos often repeat some version of “my For You page really said ‘FOR YOU.’”)

Therapists do cute little dances next to cute little graphics about what it’s like to have both ADHD and PMDD; they’ll lip sync to trending songs in videos about how to spot a depressed client who might have made a suicide plan; they’ll hop onto memes as a way to criticize parents who haven’t gone to therapy.

The most successful TikTok counselors don’t typically advertise their one-on-one therapy services; instead, they’ll sell products that establish themselves as mental-health experts but have the potential to net influencer-size salaries.

“I have been accused of being a toxic validator,” he admits. “Like, imagine that your ex-boyfriend is watching my content. Somebody might be coming across, like, a piece of my content that they can use in order to feel better about themselves, even when they should probably actually be doing some work and taking accountability.” But ultimately, who TikTok shows his videos to isn’t in his control.

Even if viewers know watching therapy content isn’t the same thing as actually going to therapy, when a professional therapist comes up on your feed to tell you exactly what you most want to hear at a time when you’re most in need of hearing it — that you are good, that you will be okay, and also here’s a cute little visual hook — you’ll keep watching.

we grow by changing both HOW we think about the world and WHAT we think about. It’s not just about becoming smarter (accumulating more knowledge) — it’s about changing our perspective. We do this by continually questioning our hidden assumptions and beliefs.

We grow by moving more and more of what is unseen and unexamined in the way we understand the world (those things that are SUBJECT) to a place where they can be examined, questioned and changed (where they become OBJECT).

In Stage 5 one’s sense of self is not tied to particular identities or roles, but is constantly created through the exploration of one’s identities and roles and further honed through interactions with others.

Stage 5 thinking is important (and something to aspire to) because it helps us engage with people and situations in a more creative and nuanced way. It creates space for more empathy and curiosity in our lives and better equips us to make thoughtful decisions about how we want to show up in the world.

Kegan found that a disproportionate number of Stage 5 adults had dabbled in self-transcendent experiences: often beginning with psychedelics and, after that, making meditation, martial arts, and other state-shifting practices a central part of their lives.

Self-transcendent experiences (STEs) are experiences (also referred to as non-ordinary states of consciousness) where, for a brief moment, people feel lifted above their day-to-day concerns, their sense of self fades away and they feel connected to something bigger.