Polls show that many of the policies enacted by President Biden are popular. His measures to reduce the cost of insulin and other drugs receive support from more than 80 percent of Americans. His infrastructure bill, his hawkish approach to China and his all-of-the-above energy policy, which combines expanded oil drilling with clean-energy subsidies, are popular, too. But voters obviously like some of his policies more than others. And an unusual pattern seems to be hurting Biden’s re-election campaign: Voters are less aware of his most popular policies than his more divisive ones.

Adam Green, co-founder of Progressive Change Campaign Committee, a Democratic-aligned group, blames what he calls fight theory. “It’s not enough to have positive messaging,” Green said. “Voters must see drama, clash and an ongoing saga in order for our message to break through a cluttered news environment.”

fights become the subject of political fundraising emails, activist campaigns, news stories and social media posts. Conflict attracts attention. The situation with Biden’s most popular economic policies — especially the reduction of medical costs — is somewhat different.

America arguably lacks a folklore proper, in the old-world sense of a body of narratives that explore the philosophical themes of the everyday life of commoners with significant mythological license

Unlike traditional folklore, American industrial folklore is a realist, literal tradition, with the presumption of factuality, and a preference for first-person telling of recent or contemporary events over retellings and handed-down lore

the cowboy western went straight from epic to commercial theater without spending any time simmering as a folklore.

The American hero of folklore, then, is a grifter who tells the tale of his own redemption. Only, he (it is nearly always a he) is a grifter with a heart of gold who might pull little cons to get ahead, but stays true-hearted and noble where it actually matters.