I got the sense that their entrepreneurial spirit had led them to the sort of scam that leads you to wear a shirt with a huge dollar sign on it alongside a number of similar young men willing to wear that same shirt, the type of scam that encourages you to work out with and find community among your new colleagues, the type of scam that answers the two dominant questions posed by the young American man in 2024: what will make this mean something, and how can I get rich as quick as possible?

I think young men have turned more conservative because “conservatism,” as it were, is the mode of politics that makes the most sense in Scam America, and these young men are the Scam Generation.

America has always been a nation of grifters, con men, and schemers; what’s different in Scam America is the scope and form. America in 2024 is not a fallen or crumbling empire; it is an enshittified product, a tired casino, a website losing ad revenue, a restaurant line full of private delivery drivers.

America is a casino now, and the young men voting for Trump are the sort of young men pounding free drinks at the blackjack table and toasting the pit boss. A vote for Trump is a vote for a cig inside, for another round, for the line to keep going up, up, up. Does that mean this configuration is permanent? Maybe, maybe not. Casinos are windowless so that you cannot tell the time; they pump in oxygen to keep you alert. They do this, of course, because their owners know that in time everybody loses. The young men of Scam America are not necessarily out of reach, but if the left wants any chance at swaying them, it should plan ahead to when party’s over and the hangovers kick in.

Trump used these podcast appearances to both humanize and mythologize himself. He used them to launder his extremist positions through the pervasive can’t you take a joke filter that propels the Tony Hinchcliffes of the world to stardom. Most important of all, he used them to get out the vote.

in 2024, shouting to a few thousand true believers has nothing on being anointed by Elon Musk on X and a cadre of right-wing influencers with collective followings in the hundreds of millions.

What Trump and his team understood is that “the discourse,” to whatever extent that means anything anymore, no longer happens in op-ed columns or on The Daily Show or even on Breitbart, and hasn’t for years. Kamala Harris seemingly did not. She did appear on Call Her Daddy, a stratospherically popular podcast with an audience primarily comprising young women, and her campaign enlisted a number of influencers as surrogates. But she skipped Rogan, Lex Friedman, and other mainstream-adjacent marathon podcasts.

the world of conservative influencers dwarfs their liberal counterparts in both follower size and impact. In the same way Democrats never found their own Rush Limbaugh, they don’t have a Steven Crowder or a Ben Shapiro or even, so help us, a Tim Pool. There are Democrats with followings online, but the cumulative gap in people paying attention to what they say is several orders of magnitude wide.

The surrogates Trump assembled were able to appeal to the "frat bro or finance bro culture," says Janfaza, because "to them, many of these men who have built these companies, ecosystems and media platforms, show them a version of success to work toward." "The way that Trump was able to include many of these male figures in his cohort was very impactful," she added. "And while yes, Taylor Swift, Lady Gaga and Beyonce also have massive, massive audiences, we have to understand that the way young people are consuming their media and entertainment just looks drastically different than it did for prior generations."