self-improvement can turn into hyper-individualism very quickly, which is also another incredibly American attitude in general

right-wing commentary is like a warm blanket that you can surround yourself with that says: “You’re right to be angry and you should be angry at vulnerable populations. You should be angry at people who have no power over you. And then if you dominate them a little bit, then that gives you a little bit of power, right?”

there’s definitely a lot of interest amongst the American working class to to change things. Some people have associated that change with Donald Trump. I find that kind of change to be worse because I think Donald Trump is further breaking the system that was broken previously prior to this.

That’s the attitude that many Americans have. They’re just like, “Yeah, everything is messed up. At least this guy wants to break the system. And I don’t really like the system anyway. I don’t like the institutions anyway. They, what have they done for me? So let’s test this out.”

Trump used these podcast appearances to both humanize and mythologize himself. He used them to launder his extremist positions through the pervasive can’t you take a joke filter that propels the Tony Hinchcliffes of the world to stardom. Most important of all, he used them to get out the vote.

in 2024, shouting to a few thousand true believers has nothing on being anointed by Elon Musk on X and a cadre of right-wing influencers with collective followings in the hundreds of millions.

What Trump and his team understood is that “the discourse,” to whatever extent that means anything anymore, no longer happens in op-ed columns or on The Daily Show or even on Breitbart, and hasn’t for years. Kamala Harris seemingly did not. She did appear on Call Her Daddy, a stratospherically popular podcast with an audience primarily comprising young women, and her campaign enlisted a number of influencers as surrogates. But she skipped Rogan, Lex Friedman, and other mainstream-adjacent marathon podcasts.

the world of conservative influencers dwarfs their liberal counterparts in both follower size and impact. In the same way Democrats never found their own Rush Limbaugh, they don’t have a Steven Crowder or a Ben Shapiro or even, so help us, a Tim Pool. There are Democrats with followings online, but the cumulative gap in people paying attention to what they say is several orders of magnitude wide.

The surrogates Trump assembled were able to appeal to the "frat bro or finance bro culture," says Janfaza, because "to them, many of these men who have built these companies, ecosystems and media platforms, show them a version of success to work toward." "The way that Trump was able to include many of these male figures in his cohort was very impactful," she added. "And while yes, Taylor Swift, Lady Gaga and Beyonce also have massive, massive audiences, we have to understand that the way young people are consuming their media and entertainment just looks drastically different than it did for prior generations."