the smartphone, and a host of software technologies built on it,3 have birthed what is essentially a parallel, non-union, motion-picture industry consisting of YouTube, TikTok, Instagram, Twitch, Twitter, and their many other social-video rivals, all of which rely on the free or barely compensated labor product of people acting as de facto writers, directors, producers, actors, and crew. Even if they’d never see it this way, YouTubers and TikTokers are effectively competing with Hollywood over the idle hours of consumers everywhere; more to the point, they’re doing what any non-union workforce does in an insufficiently organized industry: driving down labor compensation.

Almost no one I know has work; most people’s agents and managers have more or less told them there won’t be jobs until 2025. An executive recently told a friend that the only things getting made this year are “ultra premium limiteds,” which sounds like a kind of tampon but actually just means “six-episode miniseries that an A-List star wants to do.”

YouTubers’ lack of collective bargaining power isn’t just bad for me and other guild members; it’s bad for the YouTubers themselves. Ask any professional or semi-professional streamer what they think of the platform and you’ll hear a litany of complaints about its opacity and inconsistency

Companionship content is long-form content that can be consumed passively — allowing the consumer to be incompletely attentive, and providing a sense of relaxation, comfort, and community.

Interestingly, each individual “unit” of music is short-form (e.g. a 3-5 minute song), but how we consume it tends to be long-form and passive (i.e. via curated stations, lengthy playlists, or algorithms that adapt to our taste).

If you’re rewatching a show or movie, it’s likely to be companionship content. (Life-like conversational sitcoms can be consumed this way too.) As streaming matures, platforms are growing their passive-watch library.

content isn’t always prescriptively passive, rather it’s rooted in how consumers engage it.

That said, some content lends better to being companionship content: Long-form over short. Conversational over action. Simple plot versus complex.

Short-form video requires more attention & action in a few ways: Context switching, i.e. wrapping your head around a new piece of context every 30 seconds, especially if they’re on unrelated topics with different styles Judgment & decision-making, i.e. contemplating whether to keep watching or swipe to the next video effectively the entire time you’re watching a video Multi-sensory attention, i.e. default full-screen and requires visual and audio focus, especially since videos are so short that you can easily lose context Interactive components, e.g. liking, saving, bookmarking,

With how performative, edited, and algorithmically over-optimized it is, TikTok feels sub-human. TikTok has quickly become one of the most goal-seeking places on earth. I could easily describe TikTok as a global focus group for commercials. It’s the product personification of a means to an end, and the end is attention.

even TikTok creators are adapting the historically rigid format to appeal to more companionship-esque emotions and improve retention.

When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.

While short-form content edits are meant to be spectacular and attention-grabbing, long-form content tends to be more subtle in its emotional journey Long-form engagement with any single character or narrative or genre lets you develop stronger understanding, affinity, and parasocial bonds Talk-based content (e.g. talk shows, podcasts, comedy, vlogs, life-like sitcoms) especially evokes a feeling of companionship and is less energy-draining The trends around loneliness and the acceleration of remote work has and will continue to make companionship content even more desirable As we move into new technology frontiers, we might unlock novel types of companionship content itself, but I’d expect this to take 5-10 years at least

TikTok is where you connect with an audience, YouTube is where you consolidate it.5 Long-form content also earns creators more, with YouTube a standout in revenue sharing.

YouTube paid out $16 billion to creators in 2022 (which is 55% of its annual $30 billion in revenue) and the other four social networks paid out about $1 billion each from their respective creator funds. In total, that yields $20 billion.”

Mr. Beast, YouTube’s top creator, says YouTube is now the final destination, not “traditional” hollywood stardom which is the dream of generations past. Creators also want to funnel audiences to apps & community platforms where they can own user relationships, rely less on algorithms, engage more directly and deeply with followers, and enable follower-to-follower engagement too

Interestingly of course, an increasing amount of short-form video, including formats like clips and edits, seems to be made from what originally was long-form content.8 And in return, these recycled short-form videos can drive tremendous traffic to long-form formats and platforms.

90% of people use a second screen while watching TV. We generally talk about “second screen” experiences in the context of multiple devices, but you can have complementary apps and content running on the same device — you can have the “second screen” on the same screen.

YouTube itself also cites a trend of people putting YouTube on their real TV screens: “There are more Americans gathering around the living room TV to watch YouTube than any other platform. Why? Put simply, people want choices and variety … It’s a one stop shop for video viewing. Think about something historically associated with linear TV: Sports. Now, with [our NFL partnership], people can not only watch the games, but watch post-game highlights and commentary in one place.”

If I were to build an on-demand streaming product or any kind of content product for that matter, I’d build for the companionship use case — not only because I think it has a higher ceiling of consumer attention, but also because it can support more authentic, natural, human engagement.

All the creators that are ‘made’ on TikTok are looking for a place to go to consolidate the attention they’ve amassed. TikTok is commercials. YouTube is TV. (Though yes, they’re both trying to become each other).

certainly AI and all the new creator tools enabled by it will help people mix and match and remix long and short formats all day, blurring the historically strict distinctions between them. It’ll take some time before we see a new physical product + content combo thrive, and meanwhile the iPhone and its comps will be competing hard to stay the default device.

The new default seems to be that we’re not lonely as long as we’re streaming. We can view this entirely in a negative light and talk about how much the internet and media is contributing to the loneliness epidemic. Or we could think about how to create media for good. Companionship content can be less the quick dopamine-hit-delivering clips and more of this, and perhaps even truly social.

Long-form wants to become the conversational third space for consumers too. The “comments” sections of TikTok, YouTube and all broadcast platforms are improving, but they still have a long way to go before they become even more community-oriented.

I’m not an “AI-head” but I am more curious about what it’s going to enable in long-form content than all the short-form clips it’s going to help generate and illustrate, etc.

The foreground tends to be utilities or low-cognitive / audio effort (text or silent video). Tiktok is a foreground app for now, YouTube is both (and I’d say trending towards being background).

This sort of audience divide, not between those who love a show and those who hate it but between those who love it in very different ways, has become a familiar schism in the past fifteen years, during the rise of—oh, God, that phrase again—Golden Age television. This is particularly true of the much lauded stream of cable “dark dramas,” whose protagonists shimmer between the repulsive and the magnetic. As anyone who has ever read the comments on a recap can tell you, there has always been a less ambivalent way of regarding an antihero: as a hero

a subset of viewers cheered for Walter White on “Breaking Bad,” growling threats at anyone who nagged him to stop selling meth. In a blog post about that brilliant series, I labelled these viewers “bad fans,” and the responses I got made me feel as if I’d poured a bucket of oil onto a flame war from the parapets of my snobby critical castle. Truthfully, my haters had a point: who wants to hear that they’re watching something wrong?

Maybe we’ll get to a point where the novelty will be that a human being wrote something: This person proved that they were in a box away from any A.I. when they wrote this thing

as writers and creators, you want people to watch your show, so if you can make something look and sound like something else that people already want to watch, then you might be able to convince a producer that it will have legs. But I discovered through doing “Fleabag” that you have to write something that is more dangerous, more honest, more unusual and more provocative — especially if it’s going to go into a pool with a million other things. Honing the uniqueness of whatever you do is your best chance. I know I’m saying that having just signed up to do “Tomb Raider,” which has an audience already, and I know that’s what Amazon wants, and Amazon made this unbelievable deal8 8 In 2019, Variety reported about Waller-Bridge’s development deal with Amazon Studios, that “sources say the deal is worth around $20 million a year.” with me. I care so much about delivering for them. Being able to do that dangerous, naughty, transgressive stuff in the heart of something that is very valuable to them in terms of I.P. satisfies both of those things, but the discipline for me is to not just give them the “Tomb Raider” they think they want, but to give them something else.

People are going to interpret everything I do as my feelings on contemporary womanhood because I’m a contemporary woman. I don’t want to escape that part of me. I can see how I’ve gone into masculine roles with Bond and “Indiana Jones,” but those worlds are the ones that always intrigued me. The high-stakes action world appeals to me, whether it’s masculine or feminine. I like the urgency of it and the idea of being able to write a female character in a world like that.

It’s a window into your psychology: You want to be a pleaser and do the assignment well, but what you actually want to do is something riskier. Oh, my gosh. That’s exactly what it is. But the best thing is when you satisfy both. The journey there can be quite [laughs] — I love the feeling of having done what’s been asked, but I hate the feeling of pleasing.

I think that with Bond there is something dangerous, transgressive and incendiary about that character, and it’s the same with Indy. He completely revolutionized the action hero, which Harrison1 1 Harrison Ford, of course, who has said “Indiana Jones and the Dial of Destiny” will be his last go-round with Indy’s famous whip and fedora. is dead set against him being described as, but there was something that broke the form. We accept them now as the biggest franchises, but in the kernel of these characters is something naughty and dangerous. They were the rascals of their time, and I feel like Villanelle and Fleabag are rascals.2 2 Villanelle is the name of the assassin character, played by Jodie Comer, in “Killing Eve.” “Fleabag,” for those who haven’t seen it, is that show’s title character, played by Waller-Bridge. The show earned six Emmy Awards and 11 nominations for its second season. So it was less like, “I want to go do this big movie,” and more, “I want to play in the sand pit with these rascals.” That’s one way of looking at it.

I couldn’t write anything that I felt didn’t have that deeper element sincerely at the heart of it, and that writer is with me everywhere I go. It’s ever-present: What does this mean? Because I’m obsessed with having an audience be moved.6 6 Waller-Bridge said the most recent things that moved her were the TV series “Dead Ringers,” a concert by the singer Christine Bovill in which she performed Edith Piaf songs and a revival of “Guys and Dolls” at the Bridge Theater in London. I was moved when I read the script, and I was moved when I heard Jim7 7 James Mangold, the director of “Dial of Destiny.” He is the first director other than Steven Spielberg to direct an “Indiana Jones” movie. and Harrison and Kathy talk about it. I mean, I wasn’t in tears on the floor, but I felt that tingle of, this has got some human stuff going on. But the day-to-day? Some of the days were superfun, and we did look really cool. But the proper actors don’t want to just look cool. They want to make you cry while looking cool.

The full wording of the ruling follows: The GRAMMY Award recognizes creative excellence. Only human creators are eligible to be submitted for consideration for, nominated for, or win a GRAMMY Award. A work that contains no human authorship is not eligible in any Categories. A work that features elements of A.I. material (i.e., material generated by the use of artificial intelligence technology) is eligible in applicable Categories; however: (1) the human authorship component of the work submitted must be meaningful and more than de minimis; (2) such human authorship component must be relevant to the Category in which such work is entered (e.g., if the work is submitted in a songwriting Category, there must be meaningful and more than de minimis human authorship in respect of the music and/or lyrics; if the work is submitted in a performance Category, there must be meaningful and more than de minimis human authorship in respect of the performance); and (3) the author(s) of any A.I. material incorporated into the work are not eligible to be nominees or GRAMMY recipients insofar as their contribution to the portion of the work that consists of such A.I material is concerned. De minimis is defined as lacking significance or importance; so minor as to merit disregard.

the human portion of the of the composition, or the performance, is the only portion that can be awarded or considered for a Grammy Award. So if an AI modeling system or app built a track — ‘wrote’ lyrics and a melody — that would not be eligible for a composition award. But if a human writes a track and AI is used to voice-model, or create a new voice, or use somebody else’s voice, the performance would not be eligible, but the writing of the track and the lyric or top line would be absolutely eligible for an award.”

Just as Marvel had gone from ailing comic-book publisher to Hollywood behemoth, the toymaker could leverage its intellectual property at the multiplex. Kreiz told me, “My thesis was that we needed to transition from being a toy-manufacturing company, making items, to an I.P. company, managing franchises.”

She told me, “There are people who adore Barbie, people who hate Barbie—but the bottom line is everyone knows Barbie.” She wanted a film adaptation to confront those “sharp edges, ” but when she met with Kreiz she led with her desire to take the brand seriously.

Kreiz, meanwhile, hired a veteran of Miramax, Robbie Brenner, to head up the newly minted Mattel Films. Her first task: assemble a team of development executives to rummage through Mattel’s toy chest and identify I.P. that could be fodder for Hollywood studios. Mattel would help match properties with writers, actors, and directors; studios would provide all the funding. The brands, and audiences’ familiarity with them, were their own form of currency. Brenner told me, “In the world we’re living in, I.P. is king. Pre-awareness is so important.”

Jeremy Barber, an agent at U.T.A. who represents Gerwig and Baumbach, is close with Brenner, so he could be blunt. “Are you crazy?” he told her. “You should’ve come into this office and thanked me when Greta and Noah showed up to write a fucking Barbie movie!”

Barber told me that Mattel had figured out how to “engage with filmmakers in a friendly way.” Gerwig, meanwhile, was looking to move beyond the small-scale dramas she was known for. “Greta and I have been very consciously constructing a career,” Barber explained. “Her ambition is to be not the biggest woman director but a big studio director. And Barbie was a piece of I.P. that was resonant to her.”

Although Barber was pleased with the “Barbie” partnership, he was clear-eyed about its implications. “Is it a great thing that our great creative actors and filmmakers live in a world where you can only take giant swings around consumer content and mass-produced products?” he said. “I don’t know. But it is the business. So, if that’s what people will consume, then let’s make it more interesting, more complicated.”

The future of moviegoing now seems increasingly tenuous, and studios have leaned on pre-awareness as a means of drawing people to theatres: a nostalgia play like “Hot Wheels” is seen as a safer bet than an original concept. The box office has borne this out: the ten highest-grossing films of 2022 were all reboots or sequels. Disney’s much derided strategy of remaking “Aladdin” and other animated classics as live-action spectacles has largely paid off; by contrast, Pixar’s recent attempt at an original story, “Elemental,” bombed.

The mandate for audience recognition has pushed artists to take increasingly desperate measures—including scrounging up plotlines from popular snacks. Eva Longoria recently directed the Cheetos dramedy “Flamin’ Hot”; Jerry Seinfeld is at work on “Unfrosted: The Pop-Tart Story.”

creating “a story where there hadn’t been a story” felt like solving “an intellectual Rubik’s Cube.”

Whereas Scott’s “Monopoly” was shamed into nonexistence, advance screenings of “Barbie,” billed as “blowout parties,” are selling out. Nevertheless, the film’s slogan—“If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you”—is indicative of the tightrope it has to walk. “Barbie” is somehow simultaneously a critique of corporate feminism, a love letter to a doll that has been a lightning rod for more than half a century, and a sendup of the company that actively participated in the adaptation.

When Robbie’s character ventures beyond Barbie Land, Gerwig explained, the film’s visual language also changes: “The way the camera moves and the way it feels is different once we’re in the real world.”

Mattel was sometimes uneasy with Gerwig’s interest in the brand’s missteps. In 1964, the company released a doll named Allan, whose packaging marketed him as “Ken’s buddy,” with the tagline “All of Ken’s clothes fit him!” Allan was soon pulled from shelves. When Gerwig learned about him, she found the ad copy both sad and amusing. In “Barbie,” Allan is played by Michael Cera, and much is made of the fact that his relationship to Ken is his main identifying feature. The company, Gerwig remembered, required some convincing: “There was just an e-mail that went around where they said, ‘Do you have to remind people that this was on the box?’ ”

Gerwig told me, “Barbie seems so monolithic, and there’s a quality where it just seems as if she was inevitable, and she’s always existed. I think all the dead ends are a reminder that they were just trying stuff out.” Although she understood why Mattel wanted “to protect Barbie,” she felt that “dealing with all the strangeness of it is a way of honoring it.”

A rival, Kenner, was having runaway success with “Star Wars” action figures, and Mattel scrambled to launch a science-fantasy saga of its own. Play-testing had revealed that young boys fixated on the notion of “power,” and that a muscle-bound hero was more appealing than the slighter action figures of the era. This intelligence yielded He-Man and the Masters of the Universe. When a retailer pointed out that kids would have no idea who these characters were—even then, pre-awareness was a consideration—Mattel hastily produced comic books that explained their backstories.

Brenner sat at the head of a long table while her right hand, Kevin McKeon, provided updates on various projects. His descriptions sometimes sounded like a Hollywood version of Mad Libs. A screenwriter, he informed the group, was at work on an American Girl script that would be “ ‘Booksmart’ meets ‘Bill & Ted.’ ” Jimmy Warden, the screenwriter of “Cocaine Bear,” had devised a horror-comedy about the Magic 8 Ball.

McKeon seemed most excited by Kaluuya’s Barney project, which would be “surrealistic”; he compared the concept to the work of Charlie Kaufman and Spike Jonze. “We’re leaning into the millennial angst of the property rather than fine-tuning this for kids,” he said. “It’s really a play for adults. Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being thirtysomething, growing up with Barney—just the level of disenchantment within the generation.” He told me later that he’d sold it to prospective partners as an “A24-type” film: “It would be so daring of us, and really underscore that we’re here to make art.”

Talk turned to a few recent pitches that had surprised the team. “Somebody just asked me about Bass Fishin’, which is, like, a toy fishing rod,” Bassin said. The pitch was for an “intense sports drama about this cheating scandal in competitive fishing”—an attempt, it seemed to me, to Trojan-horse a story that the writer actually wanted to tell into a conceit that might be green-lighted.

Gerwig’s “Barbie,” for all its gentle mockery of Mattel, has already paid dividends for the company. A fifty-dollar doll resembling Robbie as she appears in the film, unveiled in June, has sold out; so has a seventy-five-dollar model of Stereotypical Barbie’s pink Corvette.

VidCon has “gone from weirdos to entrepreneurs.”Young people have increasingly turned to online video for entertainment. During the pandemic lockdown in 2020, digital content on platforms like YouTube and TikTok dominated, which experts at VidCon said helped propel digital media as a serious form of entertainment.

Digital-first talent are the power players today

It really drove people into watching creators, not as a hobby thing but as another linear option,” said Joe Gagliese, CEO of Viral Nation, an influencer marketing and talent management company.

creators are no longer just using social media as a jumping off point for bigger stardom. Instead, online content is the end goal. Over the years, content creation has become a serious and feasible career option for many.

Hecox said that toward the end of his and Padilla’s initial partnership, they gave priority to production quality in a way their audience didn’t like.“We had strayed too far away from digital and we started looking more like TV, and I think people didn’t connect with that,” Hecox said.

Instead of stretching themselves thin to fit a traditional mold, they've redirected their focus to their roots and what fans liked the best.

Adaptation inconsistencies could be waved away if the emotional terrain and aesthetics of the film had a strong enough point of view

I wrote five scripts during my season and a half on TZ, and I was deeply involved in every aspect of every one of them.   I did not just write my script, turn it in, and go away.   I sat in on the casting sessions.   I worked with the directors.   I was present at the table reads.   “The Last Defender of Camelot” was the first of my scripts to go into production, and I was on set every day.   I watched the stuntmen rehearse the climactic sword fight (in the lobby of the ST ELSEWHERE set, as it turned out), and I was present when they shot that scene and someone zigged when he should have zagged and a stuntman’s nose was cut off… a visceral lesson as to the kind of thing that can go wrong.   With Phil and Jim and Harvey Frand (our line producer, another great guy who taught me a lot), I watched dailies every day.    After the episode was in the can, I sat in on some post-production, and watched the editors work their magic.   I learned from them too.

Streamers and shortened seasons have blown the ladder to splinters.   The way it works now, a show gets put in development, the showrunner assembles a “mini-room,” made up of a couple of senior writers and a couple newcomers, they meet for a month or two, beat out the season, break down the episodes, go off and write scripts, reassemble, get notes, give notes, rewrite, rinse and repeat… and finally turn into the scripts.   And show is greenlit (or not, some shows never get past the room) and sent into production.  The showrunner and his second, maybe his second and his third, take it from there.   The writer producers.   The ones who already know all the things that I learned on TWILIGHT ZONE. The junior writers?  They’re not there.   Once they delivered their scripts and did a revision of two, they were paid, sent home, their salary ended.   They are off looking for another gig.

In many cases they won’t be asked to set even when the episodes they wrote are being filmed.   (They may be ALLOWED on set, if the showrunner and execs are cool with that, but only as a visitor, with no authority, no role.   And no pay, of course.   They may even be told they are not allowed to speak to the actors).

One of the things the AMPTP put forward in their last offer to the WGA is that some writers might be brought onto sets as unpaid interns, to “shadow” and “observe.”   Even that will not be an absolute right.   Maybe they will be let in, maybe not.   These are the people who wrote the stories being filmed, who created the characters, who wrote the words the actors are saying.   I was WAY more than that in 1985, and so was every other staff writer in television at the time.

Mini-rooms are abominations, and the refusal of the AMPTP to pay writers to stay with their shows through production — as part of the JOB, for which they need to be paid, not as a tourist —  is not only wrong, it is incredibly short sighted.   If the Story Editors of 2023 are not allowed to get any production experience, where do the studios think the Showrunners of 2033 are going to come from?

The race for the streamers to configure themselves as full-service production, distribution, and exhibition outlets has intensified the need for each to articulate a more specific brand identity.

What we are seeing with the streaming wars is not the emergence of a cluster of copy-cat services, with everyone trying to do everything, but the beginnings of a legible strategy to carve up the mediascape and compete for peoples’ waking hours.

Netflix’s penchant for character-centered stories with a three-act structure, as well as high production values (an average of $20–$50-plus million for award contenders), resonates with the “quality” features of the Classical era.

rom early on, Netflix cultivated a liberal public image, which has propelled its investment in social documentary and also driven some of its inclusivity initiatives and collaborations with global auteurs and showrunners of color, such as Alfonso Cuarón, Ava DuVernay, Spike Lee, and Justin Simien.

Quibi as short for “Quick Bites.” In turn, the promos wouldn’t so much emphasize “the what” of the programming as the interest and convenience of being able to watch it while waiting, commuting, or just taking a break. However, this unit of prospective viewing time lies uncomfortably between the ultra-brief TikTok video and the half-hour sitcom.

Peacock’s central obstacle moving forward will be convincing would-be subscribers that the things they loved about linear broadcast and cable TV are worth the investment.

One of the most intriguing and revealing of metaphors, however, isn’t so much related to war as celestial coexistence of streamer-planets within the “universe.” Certainly, the term resonates with key franchises, such as the “Marvel Cinematic Universe,” and the bevvy of intricate stories that such an expansive environment makes possible. This language stakes a claim for the totality of media — that there are no other kinds of moving images beyond what exists on, or what can be imagined for, these select platforms.

numerous sources say they cannot discern what kind of material Salke and head of television Vernon Sanders want to make. A showrunner with ample experience at the studio says, “There’s no vision for what an Amazon Prime show is. You can’t say, ‘They stand for this kind of storytelling.’ It’s completely random what they make and how they make it.” Another showrunner with multiple series at Amazon finds it baffling that the streamer hasn’t had more success: Amazon has “more money than God,” this person says. “If they wanted to produce unbelievable television, they certainly have the resources to do it.”

Blockbuster responded by pricing Blockbuster Online 50 cents cheaper, accelerating Netflix’s stock slide. Netflix, though, knew that Blockbuster was carrying $1 billion in debt from its spin-off from Viacom, and decided to wait it out; Blockbuster cut the price again, taking an increasing share of new subscribers, and still Netflix waited.

Swelling trade tensions and the rise of “direct-to-consumer” platforms were bound to heighten the scrutiny on the import of mass media cultural products. But it’s also notable that the Marvel movies that did gain admittance in China were led by six heroes (The Avengers), five of whom were employed by the American military (with the sole outlier being an extraterrestrial) and all of whom were white. The current, rejected leads are more diverse in vocation, American allegiance, and ethnicity (among other attributes).

In 2017, Disney began a marketing integration with aerospace and defense giant Northrop Grumman encouraging those who use Google to research American defense contractor Stark Industries to join something like the real thing.

Avatar’s unprecedented achievements require us to examine not just its technological innovations, but also its narrative. The film’s “protagonist humans” are classic Western archetypes such as the taciturn soldier and the driven scientist. The villains are archetypes as well, but they are also particularly close to foreign caricatures of evil Americans: the tough-as-nails, violence-prone colonel and pillage-the-earth corporate executive. Furthermore, Avatar’s overarching message is one of collectivism, spiritualism, and alignment with nature. At the end of the movie, each of the Western heroes literally shed their individual identities (and white bodies) to become part of the cooperative aboriginal mind and save the day.

Mixed in with seeing Disney movies, at age 10, she discovered John Cassavetes’ Minnie And Moskowitz and thought, “To see that and to say, ‘What’s this world out there and how do I fit in it?’ that to me is the most important part of filmmaking and being in films.

Again, this is just another example of the U.S.’ harmful obsession with megamergers, consolidation, purposeless (outside of stock fluffing) deal making, and growth for growth’s sake. All of these deals make perfect sense to the executives, lawyers, and accounting magicians exploiting them for tax breaks and various financial benefits, but that doesn’t make this whole saga any less preposterously pointless.

Whoever is behind the scenes of these movies fails to understand that you can actually make more money by making something that is "good". That making a "good" movie means people will want to watch your movie multiple times and then purchase it again later, and purchase more tickets, and purchase the streaming service with your movie, and purchase the box-set with your movie.

There are three ways you could make a film like this, and make it somewhat "good", whatever that term may mean. You could:A) Make a good movie. Make a movie that is artistically fulfilling, filled to the brim with interesting themes and ideas, passionate craftwork, talented artistry. Something that makes people proud that they went to the movies.B) Make a good Jurassic Park/World movie. Make something that builds on the source material before it in an interesting way and gives itself a purpose to exist in the first place outside of being just a cash cow. Something that makes people proud to be a fan of the franchise.C) Make a good dinosaur movie. Just show a bunch of fucking dinosaurs crashing into each other. Something stupid but ultimately fun. Something that makes people proud to have eyes and ears so that they can see something cool.