DAOs are effectively owned and governed by people who hold a sufficient number of a DAO’s native token, which functions like a type of cryptocurrency. For example, $FWB is the native token of popular social DAO called Friends With Benefits, and people can buy, earn, or trade it.

Contributors will be able to use their DAO’s native tokens to vote on key decisions. You can get a glimpse into the kinds of decisions DAO members are already voting on at Snapshot, which is essentially a decentralized voting system. Having said this, existing voting mechanisms have been criticized by the likes of Vitalik Buterin, founder of Ethereum, the open-source blockchain that acts as a foundational layer for the majority of Web3 applications. So, this type of voting is likely to evolve over time.

Discord stands at an exciting moment in history, in which brands and businesses evolve from a Web2 mindset to a Web3 mindset where more dynamic and organic communities come first. The expansion of Discord from a gaming platform to one all brands can leverage is a clear sign that gamification is becoming the new mainstream: designing for niche-driven communities who are seeking co-creation opportunities and rewards for participation