That laptop has a full-sized keyboard and a beautiful 13-inch display. Maybe a 14-inch display with really small bezels. A smaller display is too small for most people’s taste (and may necessitate a slightly cramped keyboard); a larger display makes for too big and heavy a device for everyperson needs. The battery lasts all day despite active use and screen brightness being set to “plenty bright”. It has no fan because fan noise is abhorrent, but needs no fan because it’s equipped with chips that run more than fast enough without an active cooling system. The machine itself is physically durable and visually attractive. It has at least two high-speed modern I/O ports and a MagSafe port for charging. It doesn’t bother with legacy I/O ports, except, perhaps, a headphone jack, because that’s the only legacy port most people really will use. It only offers SSD storage. It runs just fine with the base amount of memory, but can be configured with up to two or three times more RAM, because more RAM is always better.3
This new M2 MacBook Air is that machine.
Thermals are where people seem spooked. People are just so scarred from their experience with x86-based laptops (Apple’s or otherwise) over the last decade or so, as Intel lost the performance-per-watt plot, that they just can’t bring themselves to believe that a thin, high-performance, long-lasting, cool-running laptop with no fan (or, in Apple’s parlance, no “active cooling system”) is possible, let alone available at consumer-level prices. I’m here to reassure you: the new M2 MacBook Air is thin, high-performance, long-lasting, cool-running, and has no fan.
Basically, there are millions of people whose computing needs would be more than met by the MacBook Air but who feel like they probably need a slightly thicker laptop with a fan on the inside and the word “Pro” stamped on the outside2 because their current ostensibly pro-level laptop — which may well be a MacBook Pro from Apple with Intel inside — struggles under the load of their daily work. It runs hot, the fans scream, and the battery doesn’t last long enough. Switching to this new thinner fan-less MacBook Air from a thicker MacBook Pro that makes frequent, clearly audible, use of its fan sounds like a downgrade. But for the overwhelming majority of Intel-based MacBook Pro users, it’s not. Switching to the new M2 MacBook Air would be the biggest upgrade in their computing lives.
The aforementioned “sounds too good to be true” incredulity is, I think, why the 13-inch M2 MacBook Pro exists. It’s why the M1 version of the 13-inch MacBook Pro sold well (second only to the MacBook Air) and why the new M2 version will continue to sell well. I expect it to remain the second-best selling Mac that Apple makes and yet, technically, it’s a machine almost no one should buy. But they do buy it, and like it, because they think they need it. It’s like people who think they want a big pickup truck or SUV yet never once use them for anything more than a smaller vehicle can handle. They just want it, because it feels like what they need, even though it isn’t in a practical sense.