opening notion or obsidian feels less like launching software and more like putting on your favorite jacket. it says something about you. aligns you with a tribe, becomes part of your identity. software isn’t just functional anymore. it’s quietly turned into a lifestyle brand, a digital prosthetic we use to signal who we are, or who we wish we were.

somewhere along the way, software stopped being invisible. it started meaning things. your browser, your calendar, your to-do list, these are not just tools anymore. they are taste. alignment. self-expression.

suddenly your app stack said something about you. not in a loud, obvious way but like the kind of shoes you wear when you don’t want people to notice, but still want them to know. margiela replica. new balance 992. arcteryx. stuff that whispers instead of shouts, it’s all about signaling to the right people.

notion might be one of the most unopinionated tools out there. you can build practically anything with it. databases, journals, dashboards, even websites. but for a tool so open-ended, it’s surprisingly curated. only three fonts, ten colors.

if notion is a sleek apartment in seoul, obsidian is a cluttered home lab. markdown files. local folders. keyboard shortcuts. graph views. it doesn’t care how it looks, it cares that it works. it’s functional first, aesthetic maybe never. there’s no onboarding flow, no emoji illustrations, no soft gradients telling you everything’s going to be okay. just an empty vault and the quiet suggestion: you figure it out. obsidian is built for tinkerers. not in the modern, drag and drop sense but in the old way. the “i wanna see how this thing works under the hood way”. it’s a tool that rewards curiosity and exploration. everything in obsidian feels like it was made by someone who didn’t just want to take notes, they wanted to build the system that takes notes. it’s messy, it’s endless, and that’s the point. it’s a playground for people who believe that the best tools are the ones you shape yourself.

notion is for people who want a beautiful space to live in, obsidian is for people who want to wire the whole building from scratch. both offer freedom, but one is curated and the other is raw. obsidian and notion don’t just attract different users. they attract different lifestyles.

the whole obsidian ecosystem runs on a kind of quiet technical fluency.

the fact that people think obsidian is open source matters more than whether it actually is. because open source, in this context, isn’t just a licence, it’s a vibe. it signals independence. self-reliance. a kind of technical purity. using obsidian says: i care about local files. i care about control. i care enough to make things harder on myself. and that is a lifestyle.

now, there’s a “premium” version of everything. superhuman for email. cron (i don’t wanna call it notion calendar) for calendars. arc for browsing. raycast for spotlight. even perplexity, somehow, for search.

these apps aren’t solving new problems. they’re solving old ones with better fonts. tighter animations, cleaner onboarding. they’re selling taste.

chrome gets the job done, but arc gets you. the onboarding feels like a guided meditation. it’s not about speed or performance. it’s about posture.

arc makes you learn new gestures. it hides familiar things. it’s not trying to be invisible, it wants to be felt. same with linear. same with superhuman. these apps add friction on purpose. like doc martens or raw denim that needs breaking in.

linear even has a “work with linear” page, a curated list of companies that use their tool. it’s a perfect example of companies not just acknowledging their lifestyle brand status, but actively leaning into it as a recruiting and signaling mechanism.

A memex is a hypothetical device described by Vannevar Bush in his 1945 article “As We May Think”. It stands for "memory extension" and is considered a precursor to the concept of hypertext and the World Wide Web. The memex was envisioned as a mechanical device that could store and retrieve vast amounts of information by interconnecting documents, books, communications, records, annotations, and personal notes. It aimed to supplement human memory and facilitate information organization and retrieval.

All information should be easily searchable and interconnected to optimize resurfacing of knowledge with “exceeding speed and flexibility”.

Because of the information overload we experience every day in the digital world, we tend to forget where to find information we encountered even within the same day of seeing it. This is a problem everyone experiences to varying degrees.

Building a PKM system allows you to outsource valuable information into a centralized location, reducing cognitive overload.

Generating the notes in Markdown makes them future-proof. Even if Obsidian dies and for some reason you can no longer download the application, you’ll still be able to read, write and edit your notes with literally any computer.

Evergreen notes turn ideas into objects. By turning ideas into objects you can manipulate them, combine them, stack them. You don’t need to hold them all in your head at the same time.

Evergreen notes allow you to think about complex ideas by building them up from smaller composable ideas.