OUTSIDERS social signals 2024_v5
One weird trick to being Victoria Paris on TikTok
“Facts. The reason why I blew up so fast is because I’m white, thin, privileged, and live in New York City,” she says, pointing out that her own content performed worse when she was living in North Carolina because there was nothing there to glamorize. She also shared how she worked to grow her account by making tons of different videos, privating the ones that didn’t perform, and replicating the ones that did until she nailed what TikTok wanted from her.
But “what TikTok wants” is still the most influential part of that, and as long as that’s still someone who looks like Victoria, there’s not one trick that can change it.
The Rise Of The Generalist (How To Thrive With Multiple Interests) - Dan Koe
- We are in a second renaissance where the creator economy is growing exponentially and people are turning to creators to learn skills necessary to thrive in a fast-changing digital environment.
- Specialists who focus on a single interest or skill are at a disadvantage compared to generalists who are diverse and interesting.
- The internet favors generalists because social media exposes creators to diverse audiences who are there to be entertained, not just to learn or buy.
- Failure stacking, or pursuing goals and gaining experience even through failures, makes generalists irreplaceable by allowing them to acquire a diverse set of skills.
- The most profitable niche for a creator is their unique combination of opinions, beliefs, knowledge, and life experience packaged into impactful content.
- To earn a living as a generalist, one must become an entrepreneur and build a general audience around helping them achieve a big goal.
- Creators should experiment with writing about all their interests and let the audience decide what resonates, framing everything through the lens of the big goal.
- To make interests compelling to others, creators must illustrate the "why" and importance of ideas, as people weren't born with interests but persuaded into them.
- Creators should establish authority in topics that resonate by creating digital assets like free products to avoid repeating themselves and give room to experiment with new ideas.
- Generalists should build a portfolio of income sources by launching free and paid products around their best ideas every 3-6 months until they have a satisfying brand and business.