Almost every credible analysis of this past election points to several dominant issues: dissatisfaction with the economy generally and anger over inflation particularly, immigration, and the vague but profoundly powerful anti-incumbent sentiment that’s swept the entire democratic world.

“Woke” certainly didn’t cost Democrats the election, but the discursive and emotional conditions of the woke world are an albatross around the neck of liberal elites who heavily influence public perception.

you can’t build a political coalition through emphasizing difference, you can’t staple together certain minority identities while rejecting majority identities and win elections.

“The media” (or “mainstream media”): a meaningless phrase because there are countless very different media, which don’t act in concert.

“Gets it”: a social media phrase that is used to mean “agrees with me”.

Usually, though, people who claim to have been “cancelled” mean “criticised”, “convicted of sexual assault”, “replaced by somebody who isn’t an overt bigot” or simply “ignored”.

“Political language is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind,” wrote George Orwell in his 1946 essay “Politics and the English Language” (the complete guide on how to write in just 13 pages). He lists other “worn-out and useless” words and phrases that were disappearing in his day: jackboot, Achilles heel, hotbed, melting pot, acid test, veritable inferno. The same fate later befell words overused in the aftermath of the 9/11 attacks: “heroes” (a euphemism for victims) and “greatest country on earth” (meaning largest military and GDP).