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Why Creators Have Stopped Editing Their Content
Why Creators Have Stopped Editing Their Content

AI Summary: A new trend is emerging among content creators on platforms like YouTube and TikTok, where they are moving away from heavily edited videos to more raw, unedited content. This shift is driven by audience fatigue with overstimulating, retention-edited videos and a desire for more authentic, relatable content. Creators like Dan Hentschel and Sam Sulek have gained large followings by posting unedited videos, finding that this approach saves time, money, and resonates better with viewers. The trend is seen as a reaction to the oversaturation of highly produced content, with even top creators like MrBeast acknowledging the benefits of a more stripped-down approach. Industry experts and creators alike report that unedited content often outperforms edited videos in terms of views and engagement, as it creates a sense of intimacy and authenticity that audiences crave in the current social media landscape.

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WHEN DAN HENTSCHEL, a 28-year-old comedic YouTuber, goes to make a video, he props his phone up on the dashboard of his car, talks for up to 40 minutes uninterrupted, and posts it.
social media users are getting fatigued by the overstimulating, brain-rot style of videos, where graphics and sounds appear every 1.5 seconds. No-edit creators, he says, are building deeper relationships with their followers.
“The no-edit format feels more intimate. It’s as if you’re hanging out with your friend at the gym, going for a car ride, or just hanging out at home. These no-edit creators, in particular, replicate face-to-face communication, which creates a sense of intimacy. They speak directly into the camera as if they’re looking at you directly.”
Adam Meskouri, who negotiates content and licensing partnerships with creators and runs the Instagram page @baai, which posts viral content, says that he’s seen no-edit content take off in the past couple of months. “The videos that perform the best are videos that don’t have text overlays, or cuts, or special effects,” he says. “They’re usually just continuous clips.”
#video editing#trends#YouTube#culture#editing
·rollingstone.com·
Why Creators Have Stopped Editing Their Content
Art of the Cut: Dune 2
Art of the Cut: Dune 2
the early television speaker technology was closer in design to a telephone: built to maximize vocal range over other things. But in Cinema we’re a lot more free. This was mixed in Dolby Atmos, native. So sound was always a very key strategy.
I think TV is so dialogue-driven because in the early days, you couldn’t really have very cinematic images. You’re just looking at a small screen. What are you gonna do? You gotta tell me the story with talking.
our aim in Dune, which is a vast ensemble piece with a complex story and complex backgrounds and Frank Herbert’s almost fractal approach to storytelling, we had to have utter clarity and delivery of ideas.
There’s been some recent discussion about burdensome amounts of dialogue in film because of the influence of Television. From my background in Britain, it’s probably something I recognize more as the heritage of Radio and Theater rather than Television.
What’s the pace, the overall pace of a film? When I say pace, I don’t just mean how fast the cuts are. I mean what is moving you, underneath? What is the big drive in the story and how do we cross-cut those? If you cut off the flow too soon, it’s just an age old editing conundrum.  In TV often – Mad Men for example is constantly doing the Chinese plate trick of going between different story strands, keeping each plate spinning, and that works in TV because of the medium.
in a feature film where you want a strong feeling of drive, it’s sometimes a better idea to kind of combine stories or to let them flow. I’m basically playing with Paul’s story, the Harkonnen story, and on Jessica laying “the Way." Irulan’s diaries always gave us an opportunity to clarify their progress. And to that end, Denis shot a beautiful amount of material of the diary room.
There wer so many more angles than we needed because he knew that we might need to improvise one [a diary scene] and we did.
#interviews#editing#video editing#filmmaking#dune#bts#career
·borisfx.com·
Art of the Cut: Dune 2