This sort of audience divide, not between those who love a show and those who hate it but between those who love it in very different ways, has become a familiar schism in the past fifteen years, during the rise of—oh, God, that phrase again—Golden Age television. This is particularly true of the much lauded stream of cable “dark dramas,” whose protagonists shimmer between the repulsive and the magnetic. As anyone who has ever read the comments on a recap can tell you, there has always been a less ambivalent way of regarding an antihero: as a hero

a subset of viewers cheered for Walter White on “Breaking Bad,” growling threats at anyone who nagged him to stop selling meth. In a blog post about that brilliant series, I labelled these viewers “bad fans,” and the responses I got made me feel as if I’d poured a bucket of oil onto a flame war from the parapets of my snobby critical castle. Truthfully, my haters had a point: who wants to hear that they’re watching something wrong?

Taken at face value, the phrase tool for thought doesn't have the word 'computer' or 'digital' anywhere in it. It suggests nothing about software systems or interfaces. It's simply meant to refer to tools that help humans think thoughts; potentially new, different, and better kinds of thoughts than we currently think.

Most of the examples I listed above are cultural practices and techniques. They are primary ways of doing; specific ways of thinking and acting that result in greater cognitive abilities. Ones that people pass down from generation to generation through culture. Every one of these also pre-dates digital computers by at least a few hundred years, if not thousands or tens of thousands. Given that framing, it's time to return to the question of how computation, software objects, and note-taking apps fit into this narrative.

If you look around at the commonly cited “major thinkers” in this space, you get a list of computer programmers: Kenneth Iverson, J.C.R. Licklider, Vannevar Bush, Alan Kay, Bob Taylor, Douglas Englebart, Seymour Papert, Bret Victor, and Howard Rheingold, among others.

This is relevant because it means these men share a lot of the same beliefs, values, and context. They know the same sorts of people, learned the same historical stories in school and were taught to see the world in particular kinds of ways. Most of them worked together, or are at most one personal connection away from the next. Tools for thought is a community scene as much as it's a concept. This gives tools for thought a distinctly computer-oriented, male, American, middle-class flavour. The term has always been used in relation to a dream that is deeply intertwined with digital machines, white-collar knowledge work, and bold American optimism.

Englebart was specifically concerned with our ability to deal with complex problems, rather than simply “amplifying intelligence.” Being able to win a chess match is perceived as intelligent, but it isn't helping us tackle systemic racism or inequality. Englebart argued we should instead focus on “augmenting human intellect” in ways that help us find solutions to wicked problems. While he painted visions of how computers could facilitate this, he also pointed to organisational structures, system dynamics, and effective training as part of this puzzle.

There is a rich literature of research and insight into how we might expand human thought that sometimes feels entirely detached from the history we just covered. Cognitive scientists and philosophers have been tackling questions about the relationship between cognition, our tools, and our physical environments for centuries. Well before microprocessors and hypertext showed up. Oddly, they're rarely cited by the computer scientists. This alternate intellectual lineage is still asking the question “how can we develop better tools for thinking?” But they don't presume the answer revolves around computers.

Proponents of embodied cognition argue that our perceptions, concepts, and cognitive processes are shaped by the physical structures of our body and the sensory experiences it provides, and that cognition cannot be fully understood without considering the bodily basis of our experiences.

Philosopher Andy Clark has spent his career exploring how external tools transform and expand human cognition. His 2003 book Natural-born Cyborgs argues humans have “always been cyborgs.” Not in the sense of embedding wires into our flesh, but in the sense we enter “into deep and complex relationships with nonbiological constructs, props, and aids”. Our ability to think with external objects is precisely what makes us intelligent. Clark argues “the mind” isn't simply a set of functions within the brain, but a process that happens between our bodies and the physical environment. Intelligence emerges at the intersection of humans and tools. He expanded on this idea in a follow-on book called Supersizing the Mind. It became known as the extended mind hypothesis. It's the strong version of theories like embodied cognition, situated cognition, and enacted cognition that are all the rage in cognitive science departments.

There's a scramble to make sense of all these new releases and the differences between them. YouTube and Medium explode with DIY guides, walkthrough tours, and comparison videos. The productivity and knowledge management influencer is born.[ giant wall of productivity youtube nonsense ]The strange thing is, many of these guides are only superficially about the application they're presented in. Most are teaching specific cultural techniques

Zettelkasten, spaced repetition, critical thinking.These techniques are only focused on a narrow band of human activity. Specifically, activity that white-collar knowledge workers engage in.I previously suggested we should rename TFT to CMFT (computational mediums for thought), but that doesn't go far enough. If we're being honest about our current interpretation of TFT's, we should actually rename it to CMFWCKW – computational mediums for white-collar knowledge work.

By now it should be clear that this question of developing better tools for thought can and should cover a much wider scope than developing novel note-taking software.

I do think there's a meaningful distinction between tools and mediums: Mediums are a means of communicating a thought or expressing an idea. Tools are a means of working in a medium. Tools enable specific tasks and workflows within a medium. Cameras are a tool that let people express ideas through photography. Blogs are a tool that lets people express ideas through written language. JavaScript is a tool that let people express ideas through programming. Tools and mediums require each other. This makes lines between them fuzzy.

While there were undoubtedly people who came in for the food, worked 3 hours a day, and enjoyed their early retirements, all the people I met were earnest, hard-working, and wanted to do great work. What beat them down were the gauntlet of reviews, the frequent re-orgs, the institutional scar tissue from past failures, and the complexity of doing even simple things on the world stage. Startups can afford to ignore many concerns, Googlers rarely can. What also got in the way were the people themselves - all the smart people who could argue against anything but not for something, all the leaders who lacked the courage to speak the uncomfortable truth, and all the people that were hired without a clear project to work on, but must still be retained through promotion-worthy made-up work.

Another blocker to progress that I saw up close was the imbalance of a top heavy team. A team with multiple successful co-founders and 10-20 year Google veterans might sound like a recipe for great things, but it’s also a recipe for gridlock. This structure might work if there are multiple areas to explore, clear goals, and strong autonomy to pursue those paths.

Good teams regularly pay down debt by cleaning things up on quieter days. Just as real is process debt. A review added because of a launch gone wrong. A new legal check to guard against possible litigation. A section added to a document template. Layers accumulate over the years until you end up unable to release a new feature for months after it's ready because it's stuck between reviews, with an unclear path out.

This article proposes to explain why education is so difficult and contentious by arguing that educational thinking draws on only three fundamental ideas&emdash;that of socializing the young, shaping the mind by a disciplined academic curriculum, and facilitating the development of students' potential. All educational positions are made up of various mixes of these ideas. The problems we face in education are due to the fact that each of these ideas is significantly flawed and also that each is incompatible in basic ways with the other two. Until we recognize these basic incompatibilities we will be unable adequately to respond to the problems we face.

Record and fashion labels use the actual word “label,” but publishing houses, art galleries, filmmakers, and other collectives are all examples of a category we might call “culture labels” — entities that exist to fund, distribute, and promote culture of one kind or another.Most culture labels exist to promote a specific aesthetic, region, or point of view. A punk label flies the flag for punk rock with every record it puts out. A postcolonial fiction publisher creates space for marginalized voices in wider culture. These labels establish this perspective incrementally, release by release.

Labels provide seed funding to new ideas. Labels find, sign, and support talent. Labels signal to the rest of their ecosystem what matters. Taken all together, we can better appreciate what labels are. Labels are startups and institutions for culture.

It’s no coincidence that the push against labels coincided with the rise of the so-called “Creator Economy” and its new heroic myth of the independent creator who out-hustles and out-competes their way to millions of subs and riches. But the truth of the Creator Economy myth has become clear: billion-dollar platforms turning people into content factories and offering little in the way of creative support, financial security, or context in return.

America arguably lacks a folklore proper, in the old-world sense of a body of narratives that explore the philosophical themes of the everyday life of commoners with significant mythological license

Unlike traditional folklore, American industrial folklore is a realist, literal tradition, with the presumption of factuality, and a preference for first-person telling of recent or contemporary events over retellings and handed-down lore

the cowboy western went straight from epic to commercial theater without spending any time simmering as a folklore.

The American hero of folklore, then, is a grifter who tells the tale of his own redemption. Only, he (it is nearly always a he) is a grifter with a heart of gold who might pull little cons to get ahead, but stays true-hearted and noble where it actually matters.