Apollo’s Christian Selig explains his fight with Reddit — and why users revolted
At the end of January — I want to say January 26th — I had another call with Reddit prior to all this where they were saying, “We have no plans to change the API, at least in 2023, maybe for years to come after that. And if we do, it’ll be improvements.” So then two months, three months later, for them to say, “Look, actually, scratch that, we’re planning to completely charge for the API, and it’s gonna be very expensive,” kind of made me think… what happened in those three months? This clearly wasn’t something that was cooking for a long time. And I don’t think they understood how much this would affect people and the response that they would get.
I think as time went on, things like only giving us 30 days to make these monstrous changes, I think it started to muddy the waters. It’s like, well, if you don’t want us to die, why are you giving us such aggressive timelines? And why can’t you bump things out? Or listen to us? Why are you acting in this way?
I think to a certain extent, after some of the blowback from initial posts from developers being like, “This is gonna cost us a lot of money,” they almost went on the defensive internally and said, “These developers are entitled, and they just want a free lunch or something.” And I feel like it got very personal when it didn’t really need to. It was just like, this is gonna kill my business — can we have a path forward?