my friend showed editorial work they’d done for various publications: beautiful illustrations that would accompany a feature article, a longform essay, or the like. They mentioned they didn’t really do that work any more, in part because of how tiring it was to constantly, quickly, ceaselessly produce concepts for each new piece.

our industry’s relentless investment in “artificial intelligence” means that every time a new Devin or Firefly or Sora announces itself, the rest of us have to ask how we’ll adapt this time. Dunno. Maybe it’s time we step out of that negotiation cycle, and start deciding what we want our work to look like.

I remember them talking about that work, and a phrase they used: “It requires you to be endlessly clever.”