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Design giant Ideo cuts a third of staff and closes offices as the era of design thinking ends
Ford, once a big client, now has its own internal design lab modeled by Ideo to emulate the design firm’s own process.
Meanwhile, issues that Ideo often speaks on publicly, like DEI and the environment, simply do not generate much revenue. The source estimates Ideo did all of $2 million in climate-related work in the past year.