Forget trying to decide what your life’s destiny is. That’s too grand. Instead, just figure out what you should do in the next 2 years.

Try to define yourself by what you love and embrace, rather than what you hate and refuse.

Where you live—what city, what country—has more impact on your well being than any other factor. Where you live is one of the few things in your life you can choose and change.

Once a month take a different route home, enter your house by a different door, and sit in a different chair at dinner. No ruts.

Every now and then throw a memorable party. The price will be steep, but long afterwards you will remember the party, whereas you won’t remember how much is in your checking account.

Most arguments are not really about the argument, so most arguments can’t be won by arguing.

invent your own definition of success. Shoot your arrows first and then paint a bull’s eye around where they land. You’re the winner!

There should be at least one thing in your life you enjoy despite being no good at it. This is your play time, which will keep you young. Never apologize for it.

You have 5 minutes to act on a new idea before it disappears from your mind.

The patience you need for big things, is developed by your patience with the little things.

When you are stuck or overwhelmed, focus on the smallest possible thing that moves your project forward.

For steady satisfaction, work on improving your worst days, rather than your best days.

Your decisions will become wiser when you consider these three words: “…and then what?” for each choice.

If possible, every room should be constructed to provide light from two sides.  Rooms with light from only one side are used less often, so when you have a choice, go with light from two sides.

There is a profound difference between thinking less of yourself (not useful), and thinking of yourself less (better).

Always ask yourself: what would change my mind?

Becoming one-of-a-kind is not a solo job. Paradoxically you need everyone else in the world to help make you unique.

If you need emergency help from a bystander, command them what to do. By giving them an assignment, you transform them from bewildered bystander to a responsible assistant.

The most common mistake we make is to do a great job on an unimportant task.

Don’t work for a company you would not invest money in, because when you are working you are investing the most valuable thing you have: your time.

Fail forward. Failing is not a disgrace if you keep failing better.

Do not cling to a mistake just because you spent a lot of time making it.

For small tasks the best way to get ready is to do it immediately.

What others want from you is mostly to be seen. Let others know you see them.

When you try something new, don’t think of it as a matter of success / failure, but as success / learning to succeed.

use your honesty as a gift not as a weapon. Your honesty should benefit others.

A good sign that you are doing the kind of work you should be doing is that you enjoy the tedious parts that other people find tortuous.

Celebrating the success of others costs you nothing, and increases the happiness of everyone, including you.

To tell a good story, you must reveal a surprise; otherwise it is just a report.

a long horizon allows you to compound small advances into quite large achievements.

Often ideas are rejected because of the tone of voice they are wrapped in. Humility covers many blemishes.

When you are right, you are learning nothing.

Very small things accumulate until they define your larger life. Carefully choose your everyday things.

If you are impressed with someone’s work, you should tell them, but even better, tell their boss.

Humility is mostly about being very honest about how much you owe to luck.

Both arts and athletics involve a lot of deft physical movement, and I could see why professionals in those fields would benefit from learning to resist overthinking so they can “just do it.”  Almost every profession involves some need for focus, however, so you can see why, over time, the idea of a flow state breached its original limits. Now, “flow state” has all sorts of associations—some scientific, some folk, and some a mix of both. For many, the term has just become a dressed-up version of focusing.

A 2023 study found, for example, that there is a huge range of barriers to flow—many of which aren’t just interruptions from coworkers. They categorized these as situational barriers, such as interruptions and distractions; personal barriers, such as the work being too challenging or not challenging enough; and interpersonal barriers, such as poor management and poor team dynamics.

A 2018 study found, in addition, that the most disruptive interruptions aren’t external—they’re internal. 81% of the participants predicted internal interruptions would be worse, but they were wrong. “Self-interruptions,” the researchers wrote, “make task switching and interruptions more disruptive by negatively impacting the length of the suspension period and the number of nested interruptions.”

But because no one literally interrupted your work, you might be unaware of the costs of that rote, mundane work. You might even castigate yourself over the day for not getting the work done: You fought for a distraction-free day, got it, and you have nothing to show for it. It can feel bad.

a seemingly individual problem, staying focused, is often downstream from an organizational problem.

I believed all that I was told and acquired a conscience which has kept me working hard down to the present moment. But although my conscience has controlled my actions, my opinions have undergone a revolution. I think that there is far too much work done in the world, that immense harm is caused by the belief that work is virtuous, and that what needs to be preached in modern industrial countries is quite different from what always has been preached.

what a man earns he usually spends, and in spending he gives employment. As long as a man spends his income he puts just as much bread into people’s mouths in spending as he takes out of other people’s mouths in earning. The real villain, from this point of view, is the man who saves. If he merely puts his savings in a stocking, like the proverbial French peasant, it is obvious that they do not give employment. If he invests his savings the matter is less obvious, and different cases arise.

In view of the fact that the bulk of the expenditure of most civilized governments consists in payments for past wars and preparation for future wars, the man who lends his money to a government is in the same position as the bad men in Shakespeare who hire murderers. The net result of the man’s economical habits is to increase the armed forces of the State to which he lends his savings. Obviously it would be better if he spent the money, even if he spent it on drink or gambling.

In these days, however, no one will deny that most enterprises fail. That means that a large amount of human labor, which might have been devoted to producing something which could be enjoyed, was expended on producing machines which, when produced, lay idle and did no good to anyone.

If he spent his money, say, in giving parties for his friends, they (we may hope) would get pleasure, and so would all those on whom he spent money, such as the butcher, the baker, and the bootlegger. But if he spends it (let us say) upon laying down rails for surface cars in some place where surface cars turn out to be not wanted, he has diverted a mass of labor into channels where it gives pleasure to no one

Sprints don’t help organize things, they’re not a useful organizing tool, and if we were all honest with each other then we’d admit they’re designed for managers who don’t trust their employees

Good teams don’t need sprints to get good work done. They don’t need to point tickets or file receipts away once something is complete. This always leads to an endless backlog of crap anyway which is also a waste of time since they too only serve managers who are scared to say “ah yes, we have listened to this complaint and we believe it’s not important.” That’s what a backlog is; a list of useless tasks that makes people feel better.

It creates more generic-looking interfaces that may perform well in numbers but fall short of appealing to our senses.

It’s easy to make data-driven design decisions, but relying on data alone ignores that some goals are difficult to measure. Data is very useful for incremental, tactical changes, but only if it’s checked and balanced by our instincts and common sense.

It became clear to the team in that moment that we cared about more than just clicks. We had other goals for this design: It needed to set expectations about what happens next, it needed to communicate quality, and we wanted it to build familiarity and trust in our brand.We could have easily measured how many customers clicked one button versus another, and used that data to pick an optimal button. But that approach would have ignored the big picture and other important goals.

Not everything that can be counted counts. Not everything that counts can be counted.Data is good at measuring things that are easy to measure. Some goals are less tangible, but that doesn’t make them less important.While you’re chasing a 2% increase in conversion rate you may be suffering a 10% decrease in brand trustworthiness. You’ve optimized for something that’s objectively measured, at the cost of goals that aren’t so easily codified.

Design instinct is a lot more than innate creative ability and cultural guesswork. It’s your wealth of experience. It’s familiarity with industry standards and best practices.

Overreliance on data to drive design decisions can be just as harmful as ignoring it. Data only tells one kind of story. But your project goals are often more complex than that. Goals can’t always be objectively measured.