Trump, early on, dropped any last vestiges of what a modern political campaign should look like, continuing to stump in rallies across swing states, even after multiple assassination attempts forced the former president to encase himself in a cube of agony. He whittled down his campaign into a simple message: “I will make you wealthy and hurt everyone you hate.”

unlike the Harris campaign, he only relied on the internet for propaganda, following his son Barron’s advice, who reportedly was the one pushing him to spend his time doing manosphere podcast interviews. Meanwhile, his vice presidential pick, JD Vance, gave him an important line to Silicon Valley’s most radicalized CEOs and the country’s two most-brainrotted men, Elon Musk (metaphorical brainrot) and Robert F. Kennedy Jr. (literal brainrot).

In terms of what we can expect from Trump’s second term, conservatives have already laid out their blueprint online. They’ve spent the last four years reshaping the architecture of the social web to match their designs for American society at large. It has been easy to laugh off Musk’s purchase of Twitter and its subsequent drop into irrelevance. But irrelevance was never a bug, but a feature. Big Tech monopolists, many of whom are now congratulating Trump on his win today, have successfully created an internet of paranoid cul-de-sacs, where no one trusts each other and nothing can break through the noise.

increasingly, a broad collection of conspiracy groups, extremist movements, political and commercial interests, and at times hostile states, coalesce around crises to further their agendas through online falsehoods, division and hate. They exploit social media moderation failures, gaming their algorithmic systems, and often produce dangerous real-world effects.

Some of the largest accounts sharing falsehoods about the hurricane response – including those with more than 2 million followers – have actively engaged with other forms of mis- and disinformation and hate. This includes anti-migrant conspiracies, false claims of electoral fraud, and antisemitic discourse around the so-called ‘Great Replacement.’ Their role as amplifiers here reveals how diverse groups converge on moments of crisis to co-opt the news cycle and launder their positions to a wider or mainstream audience.

Falsehoods around hurricane response have spawned credible threats and incitement to violence directed at the federal government – this includes calls to send militias to face down FEMA for the perceived denial of aid, and that individuals would “shoot” FEMA officials and the agency’s emergency responders.