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How Trump's election win was driven by targeted communications
How Trump's election win was driven by targeted communications
The surrogates Trump assembled were able to appeal to the "frat bro or finance bro culture," says Janfaza, because "to them, many of these men who have built these companies, ecosystems and media platforms, show them a version of success to work toward." "The way that Trump was able to include many of these male figures in his cohort was very impactful," she added. "And while yes, Taylor Swift, Lady Gaga and Beyonce also have massive, massive audiences, we have to understand that the way young people are consuming their media and entertainment just looks drastically different than it did for prior generations."
·axios.com·
How Trump's election win was driven by targeted communications
Max Pain (A Recent History)
Max Pain (A Recent History)
In The Umami Theory of Value, the authors discussed how entities create illusory value without improving material conditions. In 2020, they predicted a repulsive turn and a violent recoupling of value and material reality. However, the surreal crescendo of decoupling between value and reality that followed, which peaked in late 2021, saw incredible returns on random things and mainstreaming of risk. This period, which the authors call Clown Town, saw people taking risks they barely believed in and mistaking risk for opportunity. The authors then discuss the current era, Max Pain, in which everyone's opinion is right at some point, but never at the right time, and those who control the flows of information and capital are able to systematically profit while regular people struggle.
Money became increasingly fake-seeming as it diverged more and more from a hard day’s work and most conventional wisdom.
The growing number of people taking chances that they barely believed in (starting an Onlyfans, going all in on a memecoin, becoming a performative racist for clicks) reflected a rational response to seeing absurd and/or conventionally shitty ideas have outsized success (Bored Apes, Trump, the Babyccino).
bucking conventional wisdom in any direction became the order of the day. Contrarianism became incredibly popular. Taking the diametrically opposed position to consensus as a shortcut to standing out in a crowded and volatile field was a key Clown Town strategy.
As a subset of contrarianism, Hot Sauce Behavior became especially popular. Hot Sauce involves taking something basic or mid and applying a socially forbidden or mysterious spice to it (in place of, or to function as, the X factor or the je ne sais quoi). This element had to be shocking, bad, atavistic, or otherwise “not normal”—it could be Nazism, grooming, the Occult, Catholicism, outright aggression, the threat of violence, or the attitudes of obscure-to-you political groups—but in smallish amounts. It made peoples’ hearts race and adrenaline pump while they consumed something otherwise bland. (This was the Tension Economy as the new Attention Economy.)
If the 2020 degen was a gambler willing to go all in on a whim… …the 2023 degen is a sophisticated risk manager We have found ourselves in a new cultural era in which multiple overlapping crises and rising interest rates have led to an emergent reckoning. It is now widely understood that it was very stupid to play crazy games with tons of excess money instead of actually improving material reality. But certain questions remain: What the fuck is anything worth today? What’s the best way to manage risk while it all comes falling down?
In chess, today’s average player is more skilled than the one from yesteryear because online exposure of advanced theory has led to regular players making the moves of masters. As Virgil once said, “One kid does a new skateboard trick, then hundreds more can do it the next day around the world.”
Everyone should be able to use their increased intelligence and awareness to better navigate the world. In reality, the irony is painful: When everyone gets smarter, things get harder. If everyone is reassessing the most-effective-tactics-available all the time, it gets harder and harder to win, even though you’re smarter and “should be in a better position.” The Yale admissions office realizes thousands of applicants have watched the same obscure how-to-get-into-Yale TikTok, and decides to change the meta: Leadership is no longer a valuable quality.
Max Pain means, even when you’re right, you’re wrong; it describes a climate in which everyone’s opinion is right at some point, but never at the right time.
·nemesis.global·
Max Pain (A Recent History)
Blocking Kiwifarms
Blocking Kiwifarms
we need a mechanism when there is an emergency threat to human life for infrastructure providers to work expediently with legal authorities in order to ensure the decisions we make are grounded in due process. Unfortunately, that mechanism does not exist and so we are making this uncomfortable emergency decision alone.
·blog.cloudflare.com·
Blocking Kiwifarms
‘Silicon Values’
‘Silicon Values’
York points to a 1946 U.S. Supreme Court decision, Marsh v. Alabama, which held that private entities can become sufficiently large and public to require them to be subject to the same Constitutional constraints as government entities. Though York says this ruling has “not as of this writing been applied to the quasi-public spaces of the internet”
even if YouTube were treated as an extension of government due to its size and required to retain every non-criminal video uploaded to its service, it would make as much of a political statement elsewhere, if not more. In France and Germany, it — like any other company — must comply with laws that require the removal of hate speech, laws which in the U.S. would be unconstitutional
Several European countries have banned Google Analytics because it is impossible for their citizens to be protected against surveillance by American intelligence agencies.
TikTok has downplayed the seriousness of its platform by framing it as an entertainment venue. As with other platforms, disinformation on TikTok spreads and multiplies. These factors may have an effect on how people vote. But the sudden alarm over yet-unproved allegations of algorithmic meddling in TikTok to boost Chinese interests is laughable to those of us who have been at the mercy of American-created algorithms despite living elsewhere. American state actors have also taken advantage of the popularity of social networks in ways not dissimilar from political adversaries.
what York notes is how aligned platforms are with the biases of upper-class white Americans; not coincidentally, the boards and executive teams of these companies are dominated by people matching that description.
It should not be so easy to point to similarities in egregious behaviour; corruption of legal processes should not be so common. I worry that regulators in China and the U.S. will spend so much time negotiating which of them gets to treat the internet as their domain while the rest of us get steamrolled by policies that maximize their self-preferencing.
to ensure a clear set of values projected into the world. One way to achieve that is to prefer protocols over platforms.
This links up with Ben Thompson’s idea about splitting twitter into a protocol company and a social media company
Yes, the country’s light touch approach to regulation and generous support of its tech industry has brought the world many of its most popular products and services. But it should not be assumed that we must rely on these companies built in the context of middle- and upper-class America.
·pxlnv.com·
‘Silicon Values’
To Thrive, Our Democracy Needs Digital Public Infrastructure
To Thrive, Our Democracy Needs Digital Public Infrastructure
Facebook, Twitter and YouTube each took first steps to rein in the worst behavior on their platforms in the heat of the election, but none have confronted how their spaces were structured to become ideal venues for outrage and incitement.
The first step in the process is realizing that the problems we’re experiencing in digital life — how to gather strangers together in public in ways that make it so people generally behave themselves — aren’t new. They’re problems that physical communities have wrestled with for centuries. In physical communities, businesses play a critical role — but so do public libraries, schools, parks and roads. These spaces are often the groundwork that private industry builds itself around: Schools teach and train the next generation of workers; new public parks and plazas often spur private real estate development; businesses transport goods on publicly funded roads; and so on. Public spaces and private industry work symbiotically, if sometimes imperfectly.
These kinds of public spaces mostly don’t exist online. Twitter, Facebook, YouTube and Twitch each offer some aspects of these experiences. But ultimately, they’re all organized around the need for growth and revenue — incentives which are in tension with the critical community functions these institutions also serve, and with the heavy staffing models they require.
Recent peer-reviewed research from three professors at the University of Virginia demonstrates how dramatically the design of platforms can affect how people behave on them. In their study, in months where conservative-leaning users visited Facebook more, they saw much more ideological content than normal, whereas in months where they visited Reddit more they “read news that was 50 percent more moderate than what they typically read.” (This effect was smaller but similar for political liberals). Same people, different platforms, and dramatically different news diets as a result.
Wikipedia is probably the best-known example of this kind of institution — a nonprofit, mission-driven piece of digital infrastructure. The nonprofit Internet Archive, which bills itself as a free “digital library,” a repository of books, movies and music and over 500 billion archived webpages to create a living history of the internet, is another. But what we need are not just information services with a mission-driven agenda, but spaces where people can talk, share and relate without those relationships being distorted and shaped by profit-seeking incentive structures.
Users can post only once a day, every post is read by a moderating team, and if you’re too salty or run afoul of other norms, you’re encouraged to rewrite. This is terrible for short-term engagement — flame wars drive attention and use, after all — and as a business model, all those moderators are costly. But there’s a long-term payoff: two-thirds of Vermont households are on the Forum, and many Vermonters find it a valuable place for thoughtful public discussions.
In fact, public digital infrastructures might be the right place to start exploring how to reinvent governance and civil society more broadly.
If mission, design and governance are important ingredients, the final component is what might be called digital essential workers — professionals like librarians whose job is to manage, steward, and care for the people in these spaces. This care work is one of the pillars of successful physical communities, which has been abstracted away by the existing tech platforms. S
The truth is that Facebook, Google and Twitter have displaced and sucked the revenue out of an entire ecosystem of local journalistic enterprises and other institutions that served some of these public functions.
·politico.com·
To Thrive, Our Democracy Needs Digital Public Infrastructure