A technical breakdown of 'narratives' and how they operate: narratives simplify issues by focusing on a main "signal" while ignoring other relevant "noise", and this affects discussions between those with opposing preferred signals. It goes into many examples across basically any kind of ideological or cultural divide.
AI summary:
- The article explores how different people can derive opposing narratives from the same set of facts, with each viewing their interpretation as the "signal" and opposing views as "noise"
- Key concepts:
- Signal: The core belief or narrative someone holds as fundamentally true
- Corrective: The moderating adjustments made to account for exceptions to the core belief
- Figure-ground inversion: How the same reality can be interpreted in opposite ways
- Examples of opposing narratives include:
- Government as public service vs. government as pork distribution
- Medical care as healing vs. medical care as harmful intervention
- Capitalism as wealth creation vs. capitalism as exploitation
- Nature vs. nurture in human behavior
- Science as gradual progress vs. science as paradigm shifts
- Communication dynamics:
- People are more likely to fall back on pure signals (without correctives) when:
- Discussions become abstract
- Communication bandwidth is limited
- Under stress or emotional pressure
- Speaking to unfamiliar audiences
- In hostile environments
- People are more likely to fall back on pure signals (without correctives) when:
- Persuasion insights:
- It's easier to add correctives to someone's existing signal than to completely change their core beliefs
- People must feel their fundamental views are respected before accepting criticism
- Acknowledging partial validity of opposing views is crucial for productive dialogue
- Problems in modern discourse:
- Online debates often lack real-world consequences
- When there's no need for cooperation, people prefer conquest over consensus
- Lack of real relationships reduces incentives for civility and understanding
- The author notes that while most people hold moderate views with both signals and correctives, fundamental differences can be masked when discussing specific policies but become apparent in discussions of general principles
- The piece maintains a thoughtful, analytical tone while acknowledging the complexity and challenges of human communication and belief systems
- The author expresses personal examples and vulnerability in describing how they themselves react differently to criticism based on whether it comes from those who share their fundamental values
People empathize with humanlike products. When they need to dispose them, recycling feels more humane than throwing them away.
This text presents research that suggests anthropomorphizing product characteristics can lead to increased consumer recycling. Five studies, including lab and online studies and a field experiment, were conducted to explore the connection between anthropomorphism and recycling. The results suggest that anthropomorphism elicits both affective (empathy) and cognitive reactions (an abstract construal level) which can lead to increased recycling. The implications of this research for sustainable consumption and addressing climate change are discussed.