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Add Vibrations to Product Selections
Add Vibrations to Product Selections
Haptic sensations feel rewarding, so users feel compelled to repeat these actions.What's the optimal length for vibrations? Try 400ms
But what if you sell products on desktop?Instead of using vibrations, try animating products upon selection. Move items into the basketShake from side to sideGrow and shrink
In an online grocery store, customers bought more items when they felt vibrations while adding items to their cart (Hampton & Hildebrand, 2021).
Classical Conditioning. Vibrations often co-occur with social messages. Therefore, vibrations feel good because these sensations have been frequently paired with hits of dopamine (Hampton & Hildebrand, 2021).Perceived Ownership. Vibrations mimic touch, as if you are physically touching an item on your device. And touch is key to ownership (Li, Cowan, Yazdanparast, & Ansell, 2024; Peck, Barger, & Webb, 2013).
#people/kolenda#psychology#marketing#sales#haptics#audio#design#advertising
·kolenda.io·
Add Vibrations to Product Selections
Impression Management
Impression Management
Although impression management has been relatively free of controversy as a scholarly topic, some disagreements have formed around the ethics of managing impressions, how to best measure impression management, and whether impression management explains some of the more venerable topics in social science such as prosocial behavior, cognitive dissonance, and moral judgment.
Other work has investigated how easy it is to mismanage an impression, such as when “humble bragging” and giving “backhanded compliments.”
#academic#research#social#culture#sociology#social media#psychology#marketing
·oxfordre.com·
Impression Management
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior | Journal of the Association for Consumer Research
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior | Journal of the Association for Consumer Research

People empathize with humanlike products. When they need to dispose them, recycling feels more humane than throwing them away.

This text presents research that suggests anthropomorphizing product characteristics can lead to increased consumer recycling. Five studies, including lab and online studies and a field experiment, were conducted to explore the connection between anthropomorphism and recycling. The results suggest that anthropomorphism elicits both affective (empathy) and cognitive reactions (an abstract construal level) which can lead to increased recycling. The implications of this research for sustainable consumption and addressing climate change are discussed.

#academic#sustainability#psychology#marketing
·journals.uchicago.edu·
“Recycle Me!” Product Anthropomorphism Can Increase Recycling Behavior | Journal of the Association for Consumer Research