Although impression management has been relatively free of controversy as a scholarly topic, some disagreements have formed around the ethics of managing impressions, how to best measure impression management, and whether impression management explains some of the more venerable topics in social science such as prosocial behavior, cognitive dissonance, and moral judgment.

Other work has investigated how easy it is to mismanage an impression, such as when “humble bragging” and giving “backhanded compliments.”

Givers think that conversations unfold as a series of invitations; takers think conversations unfold as a series of declarations. When giver meets giver or taker meets taker, all is well. When giver meets taker, however, giver gives, taker takes, and giver gets resentful (“Why won’t he ask me a single question?”) while taker has a lovely time (“She must really think I’m interesting!”) or gets annoyed (“My job is so boring, why does she keep asking me about it?”).

Conversational affordances often require saying something at least a little bit intimate about yourself, so even the faintest fear of rejection on either side can prevent conversations from taking off. That’s why when psychologists want to jump-start friendship in the lab, they have participants answer a series of questions that require steadily escalating amounts of self-disclosure (you may have seen this as “The 36 Questions that Lead to Love”).

There is no known cure for egocentrism; the condition appears to be congenital. The best we can do is offer our interlocutors all sorts of doorknobs––ornate French door handles, commercial-grade push bars, ADA-compliant auto-open buttons––and listen closely for any that they might give us in return. The best improvisers, like the best conversation partners, have very sharp hearing; they can echolocate a door slightly left ajar, waiting for a gentle push from the outside.

So the next time you find yourself slogging through a conversation that just ain’t working, remember this little ditty:GIVE-AND-TAKE, TAKE-AND-TAKEIT’S ABOUT THE AFFORDANCES THAT YOU MAKEDO NOT BEA SOCIAL SLOBUSE CONVERSATIONAL DOORKNOBS