The modern makers’ machine does not want you to create heavy things. It runs on the internet—powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything but production. It doesn’t care what you create, only that you keep creating. Make more. Make faster. Make lighter. Make something that can be consumed in a breath and discarded just as quickly. Heavy things take time. And here, time is a tax.

even the most successful Substackers—those who’ve turned newsletters into brands and businesses—eventually want to stop stacking things. They want to make one really, really good thing. One truly heavy thing. A book. A manifesto. A movie. A media company. A momument.

At any given time, you’re either pre–heavy thing or post–heavy thing. You’ve either made something weighty already, or you haven’t. Pre–heavy thing people are still searching, experimenting, iterating. Post–heavy thing people have crossed the threshold. They’ve made something substantial—something that commands respect, inspires others, and becomes a foundation to build on. And it shows. They move with confidence and calm. (But this feeling doesn’t always last forever.)

No one wants to stay in light mode forever. Sooner or later, everyone gravitates toward heavy mode—toward making something with weight. Your life’s work will be heavy. Finding the balance of light and heavy is the game.4 Note: heavy doesn’t have to mean “big.” Heavy can be small, niche, hard to scale. What I’m talking about is more like density. It’s about what is defining, meaningful, durable.

Telling everyone they’re a creator has only fostered a new strain of imposter syndrome. Being called a creator doesn’t make you one or make you feel like one; creating something with weight does. When you’ve made something heavy—something that stands on its own—you don’t need validation. You just know, because you feel its weight in your hands.

It’s not that most people can’t make heavy things. It’s that they don’t notice they aren’t. Lightness has its virtues—it pulls us in, subtly, innocently, whispering, 'Just do things.' The machine rewards movement, so we keep going, collecting badges. One day, we look up and realize we’ve been running in place.

Why does it feel bad to stop posting after weeks of consistency? Because the force of your work instantly drops to zero. It was all motion, no mass—momentum without weight. 99% dopamine, near-zero serotonin, and no trace of oxytocin. This is the contemporary creator’s dilemma—the contemporary generation’s dilemma.

We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.

Online, by nature, weight is harder to find, harder to hold on to, and only getting harder in a world where it feels like anyone can make anything.

I spent so many years of my life trying to live mostly in my head. Intellectualizing everything made me feel like it was manageable. I was always trying to manage my own reactions and the reactions of everyone else around me. Learning how to manage people was the skill that I had been lavishly rewarded for in my childhood and teens. Growing up, you’re being reprimanded in a million different ways all the time, and I learned to modify my behavior so that over time I got more and more positive feedback. People like it when you do X and not Y, say X and not Y. I kept track of all of it in my head and not in my body. Intellectualizing kept me numbed out, and for a long time what I wanted was nothing more than to be numbed out, because when things hurt they hurt less. Whatever I felt like I couldn’t show people or tell people I hid away. I compartmentalized, and what I put in the compartment I never looked at became my shadow.

So much of what I care about can be boiled down to this: when you’re able to really inhabit and pay attention to your body, it becomes obvious what you want and don’t want, and the path towards your desires is clear. If you’re not in your body, you constantly rationalizing what you should do next, and that can leave you inert or trapped or simply choosing the wrong thing over and over. "I know I should, but I can’t do it” is often another way of saying “I’ve reached this conclusion intellectually, but I’m so frozen out of my body I can’t feel a deeper certainty.”

It was so incredibly hard when people gave me negative feedback—withdrew, or rejected me, or were just preoccupied with their own problems—because I relied on other people to figure out whether everything was alright.

When I started living in my body I started feeling for the first time that I could trust myself in a way that extended beyond trust of my intelligence, of my ability to pick up on cues in my external environment.

I can keep my attention outwards, I don’t direct it inwards in a self-conscious way. It’s the difference between noticing whether someone seems to having a good time in the moment by watching their face vs agonizing about whether they enjoyed something after the fact. I can tell the difference between when I’m tired because I didn’t sleep well versus tired because I’m bored versus tired because I’m avoiding something. When I’m in my body, I’m aware of myself instead of obsessing over my state, and this allows me to have more room for other people.