On the Accountability of Unnamed Public Relations Spokespeople
When a statement is attributed to “a spokesperson” from a company or institution, the world doesn’t know who that spokesperson is. Only the reporter or writer, and perhaps their editors. There is an explicit lack of accountability attributing statements to an institution rather than to specific people. We even have different pronouns — it’s institutions that do things, but only people who do things. Who is the question.
This West Point / ProPublica near-fiasco has me reconsidering my skepticism toward The Verge’s obstinacy on this. It occurs to me now that The Verge’s adamancy on this issue isn’t merely for the benefit of their readers. Putting one’s name on a statement heightens the personal stakes. This is why it’s more than vanity to put your name on your work, whatever your work is — it shows you take responsibility for its validity