I find it tremendously hopeful that “Stoner” is thriving in a world in which capitalist energies are so hellbent on distracting us from the necessary anguish of our inner lives. “Stoner” argues that we are measured ultimately by our capacity to face the truth of who we are in private moments, not by the burnishing of our public selves.

The story of his life is not a neat crescendo of industry and triumph, but something more akin to our own lives: a muddle of desires and inhibitions and compromises.

The deepest lesson of “Stoner” is this: What makes a life heroic is the quality of attention paid to it.

Americans worship athletes and moguls and movie stars, those who possess the glittering gifts we equate with worth and happiness. The stories that flash across our screens tend to be paeans to reckless ambition.

It’s the staggering acceleration of our intellectual and emotional metabolisms: our hunger for sensation and narcissistic reward, our readiness to privilege action over contemplation. And, most of all, our desperate compulsion to be known by the world rather than seeking to know ourselves.

The emergence of a robust advertising culture reinforced the notion that Americans were more or less always on stage and thus in constant need of suitable costumes and props.

Consider our nightly parade of prime-time talent shows and ginned-up documentaries in which chefs and pawn brokers and bored housewives reinvent their private lives as theater.

If you want to be among those who count, and you don’t happen to be endowed with divine talents or a royal lineage, well then, make some noise. Put your wit — or your craft projects or your rants or your pranks — on public display.

Our most profound acts of virtue and vice, of heroism and villainy, will be known by only those closest to us and forgotten soon enough. Even our deepest feelings will, for the most part, lay concealed within the vault of our hearts. Much of the reason we construct garish fantasies of fame is to distract ourselves from these painful truths. We confess so much to so many, as if by these disclosures we might escape the terror of confronting our hidden selves.

revelation is triggered by literature. The novel is notable as art because it places such profound faith in art.

There’s a trade-off between practicality and timelessness. Knowledge at the top of the chart, such as fashion and commerce, is immediately actionable, but decays the fastest. They’re relevant in everyday life for social and earning an income, but their specifics have a short half-life. Meanwhile, culture and nature are deeper on the chart. They offer fundamental knowledge. Their lessons apply everywhere, even if they’re beyond the scope of conscious thought in most people’s day-to-day lives. The further down the layers you travel, the longer it will take for the knowledge to pay off, but the longer that information will stay relevant and the more widely applicable it will be.

by pushing students to pursue what is immediately profitable instead of what’s ultimately meaningful, they will devalue fundamental knowledge. That’s because the business models for income share agreements and student debt insurance only work if the students make a lot of money after college.

In a study conducted during her time there, three quarters of freshmen said college was essential to developing a meaningful philosophy of life. By contrast, only a third said that it was essential to financial well-being. Today, those fractions have flipped.

You shouldn’t need to attend four years of college to earn a living. Instead, we should make it cheap and expedient for young people to receive a professional education and develop practical skills. After a year of training in the classroom, they can do an apprenticeship where they can get paid to learn instead of paying to learn.

These changes will help young adults achieve financial stability, build economically rewarded skills, and break free from parental dependence. They should study the Liberal Arts when they’re older. Rather than forcing students to slog through Dostoevsky when they are 18 — when they’re all wondering, rightly, how this is going to help them find a job — we should create schools for amateurs of all ages so they can read Crime and Punishment and The Brothers Karamazov later, when they have the life experience to appreciate it.

Today, most students are only able to formally study the Liberal Arts between the ages of 18 and 30. They only have four years during their undergraduate degree, and only the most academically ambitious of them continue their studies into graduate school. Of those who pursue a master’s degree, most stay in academia.

But if students could take Liberal Arts classes later in life, a much greater percentage would learn for the joy of it. Once again, the religious metaphor holds. No Church expects its congregants to only study the Bible for four years, with an option to keep studying as long as you plan to become a priest. But that’s what we do with the Liberal Arts.

Plato would have criticized today’s Westerners who compromise an erudite life and salivate over wealth instead, even when they’re swimming in riches.49 In a criticism of his contemporaries, he observed that their love of wealth “leaves them no respite to concern themselves with anything other than their private property. The soul of the citizen today is entirely taken up with getting rich and with making sure that every day brings its share of profit. The citizen is ready to learn any technique, to engage in any kind of activity, so long as it is profitable. He thumbs his nose at the rest.”

To prevent these failure modes, there are three guidelines Liberal Arts schools should follow: Don’t focus on practical skills, prize free thinking over ideology, and target an older audience of professionally established people.

A market-driven curriculum will create McDegree programs where students study the kinds of self-help books you find in the philosophy section of an airport bookstore. Think of already-popular books like Aristotle’s Way: How Ancient Wisdom Can Change Your Life, which reduces the great Greek philosopher into a self-help guru.

People who are employed struggle to pursue a Liberal Arts education not just because they have busy schedules, but because the material can feel so disconnected from daily reality.

With the extended focus on Professional Education at the early stage of a career, we should create opportunities for students to receive a Civilized Education throughout their life where they can appreciate life beyond the almighty Dollar.

Wesleyan President Michael Roth, the author of the best book I’ve read on the Liberal Arts, once wrote: “Education is for human development, human freedom, not the molding of an individual into a being who can perform a particular task. That would be slavery.” Up until now, our colleges have followed a philosophy of giving young people freedom early and waiting until the postgraduate years to focus on a profession. Only toward the end of the 20th century did a bachelor’s degree become a prerequisite for most jobs and professional academic study such as a master’s or a PhD. We should return to a world where Civilized Education is not mandatory. Where students can postpone the Liberal Arts to acquire technical skills that are rewarded in the economic marketplace. Students are already asking for the changes, as shown by the changing composition of majors.

College was once a place to explore the True, the Good, and the Beautiful without regard for utility. But today, it’s seen as a means toward the end of finding a job. Ideas that aren’t economically valuable are belittled as useless knowledge. Materialism has become our North Star. As a society, we measure progress in changes to the material world, where we prioritize what we can see and measure. We evaluate ourselves by productivity, our economy by the availability of cheap goods, and our civilization by the rate of technological progress. We’ve forgotten about our human need for wonder, beauty, and contemplation. Today, we worship the Factual, the Useful, and the Monetizable.

Don’t get me wrong. The fruits of clean water and modern medicine are miraculous. But what good is a materialistic utopia if it comes at the cost of a spiritual one? We are more indebted, depressed, and suicidal than ever before. And yet, we continue to worship technological progress and material abundance as if they will elevate the soul. As so, we run and run and run — hoping that all that effort will save us. But if people feel too constrained to pursue wonder and beauty as ends in themselves, are we really making progress?

Mistaking money for cultural well-being is like mistaking a roof for a home. ROI-brain only speaks in the language of materialism, and we should be skeptical of it. Otherwise, our lives will follow the leash of cheap pleasures and distracting dopamine hits. Corporations, too, will continue to sell instant improvements without regard for their long-term effects.

Taken all together, the Liberal Arts is the meta-recognition of our world.

If we cannot question the systems that guide our lives, we will be enslaved to them. Nor will we be saved by comfort, pleasure, or a respectable job that impresses our family at the Thanksgiving table. Only with a Liberal Arts education will we develop the capacity to thrive as conscious adults. By studying the foundations of how we think, who we are, and how we got here, we’ll gain control over our minds and create a more flourishing civilization.

There are certain design principles you can apply to this like composition, hierarchy, color theory, and so on, but to the regular consumer, it’s the gestalt of all your design decisions that ultimately makes an emotional connection. We know emotion is so much of what drives purchasing behavior so the more nebulous goal of visual design is often pulling those levers in just the right ratio to elicit a desired connection to your product.

ven something as foundational as increasing white space in your design can instantly improve a customer’s perception of your brand’s worth when it’s done intentionally.

almost all clients agree that they need better look and feel in their digital experience, that they are looking to add some type of emotional signal that’s missing. But when it comes time to accept changes that address those problems, I’ve had several instances where clients are resistant to solutions that depart too significantly from what they’re already comfortable with. Usually that reservation is overcome when I correlate the visual changes to the ways in which the user experience is improved and the resulting impact on business performance. There will be also times when a client expresses to us that they’ve never been satisfied with their brand or website and they point to competitors that evoke certain emotional qualities that they are aspiring to capture. In those cases it’s quite rewarding to be able to translate those more nebulous feelings into concrete terminology that gives us specific visual principles to bring in or improve on.