“What can I add that has not already been said?” Kelly said, when asked if he wanted to weigh in on his former boss in light of recent comments made by other former Trump officials. “A person that thinks those who defend their country in uniform, or are shot down or seriously wounded in combat, or spend years being tortured as POWs are all ‘suckers’ because ‘there is nothing in it for them.’ A person that did not want to be seen in the presence of military amputees because ‘it doesn’t look good for me.’ A person who demonstrated open contempt for a Gold Star family – for all Gold Star families – on TV during the 2016 campaign, and rants that our most precious heroes who gave their lives in America’s defense are ‘losers’ and wouldn’t visit their graves in France. Ad Feedback “A person who is not truthful regarding his position on the protection of unborn life, on women, on minorities, on evangelical Christians, on Jews, on working men and women,” Kelly continued. “A person that has no idea what America stands for and has no idea what America is all about. A person who cavalierly suggests that a selfless warrior who has served his country for 40 years in peacetime and war should lose his life for treason – in expectation that someone will take action. A person who admires autocrats and murderous dictators. A person that has nothing but contempt for our democratic institutions, our Constitution, and the rule of law. “There is nothing more that can be said,” Kelly concluded. “God help us.”

The men and women of the Senate might not need their government salary to survive, but they needed the stimulation, the sense of relevance, the power.

Perhaps Romney’s most surprising discovery upon entering the Senate was that his disgust with Trump was not unique among his Republican colleagues. “Almost without exception,” he told me, “they shared my view of the president.” In public, of course, they played their parts as Trump loyalists, often contorting themselves rhetorically to defend the president’s most indefensible behavior

Much of the mockery towards Che came from the queer community, who were pretty easily able to see the difference between an authentic representation of a queer character, and a kind of walking diversity checkbox designed to bring a style of woke chaos to a story.

AJLT has clearly been engaged in the criticism of SATC - the three main characters all get a black friend who is given almost equal time and importance. And Che not only answers criticism of lack of representation of sexuality on SATC, but cuts off future criticism of AJLT.

In one scene, Che is watching a focus group give feedback on the pilot of their sitcom. A young, clearly queer member speaks up about how much they hate the “character” of Che in the sitcom. They clearly represent the fan and critical response to Che Diax in AJLT season 1, and it’s fascinating to see what the show thinks these kinds of people are - ie a minorly updated blue haired woke stereotype.

In the show, this brings Che to tears, and through this scene, our criticism of Che is emotionally rebuked. We can see that the tears of Che Diaz are the tears of the writers, appalled at our meanness.

fans are always going to be motivated by different things to the writer. A fan, especially ones with the kind of parasocial relationship to shows and characters that are big these days, are always going to want the best for the character, to see their favourites thrive and find love and get the magic sword, etc. A writer doesn’t and shouldn’t care about any of that - a writer should only be writing the best story, creating the most fulfilling narrative arc. Sometimes, when it comes to crafting a narrative, pain and suffering is important for the character, goals need to be unreached, swords remain in the stone.

Introduced as Carrie’s “modern” podcast partner, and then later Miranda’s queer sexual awakening, Che was a non-binary standup comedian who unfortunately had a lot of functions to fulfil in the story. They were a kind of stand-in to represent exactly everything that had changed in sex and dating and gender and sexuality in the years since the original Sex and The City had gracefully left our screens.

They were a truly baffling character, a kind of frankenstein’s monster cobbled together from hazy ideas of gender and queer theory, mashed into one character to be a comedic foil for the older (and somewhat startlingly conservative at times) original characters - but also as a way to try and seriously engage with ideas of representation and diversity. You never knew if you were meant to laugh at Che, or at the other character’s moments of less-than-wokeness around Che - or take them seriously.

And Just Like That - a show that can only be described as watching Sex and the City through the aged filter on TikTok while suffering a potentially fatal fever - is the greatest show on television. By that I mean it’s so bad. God I love it. It’s just inexplicably confusing, a show defined by big swings that almost never hit, but that doesn’t matter, there’s a kind of deranged joy in that. It’s almost perfect. But it’s also so weird.There seems to be a happy chaos to the show, a willingness to just put forward insane new developments for these beloved characters, and just run with it.

the reason that Che Diaz felt so out of place, a sore thumb, is  because their entire arc in the latest season is responding to fan and critical discourse.

“Come right off ‘Fury,’ right? I had the town in my hand — could’ve done anything, and I did do anything,” Ayer continued. “And [I] go on this journey with [‘Suicide Squad’]. And the same thing — authentic, truthful, let’s do all the rehearsal, let’s really get in each other’s souls. Let’s create this amazing, collaborative thing, right? And then ‘Deadpool’ opened, right? And they never tested ‘Batman v. Superman,’ so they were expecting a different result, and then they got hammered by all the critics. Then it’s like, ‘Okay, we’re going to turn David Ayer’s dark, soulful movie into a fucking comedy now.’”

Riverdale has gone in so many directions since it started. What did you think it was going to be?Petsch: A way to get me out of my restaurant hosting job. Charles Melton: I was a dog walker and working a Chinese takeout when I did my chemistry read with KJ and Cole for season two.In season one, Reggie was played by Ross Butler, who left to continue his role on Netflix’s 13 Reasons Why. Lili Reinhart: I had just signed a lease by myself in L.A., and I was terrified because I couldn’t afford it. This was my second time moving there to try and make it work, and I had no money and no job. I remember after my final audition, I was on the phone with my mom and told her it was the first time ever in an audition process that I felt like I truly was okay and at peace with whatever the outcome was: “I gave them my version of what this character is, take it or leave it.” That night, I found out I got it.

Casey Cott: I don’t think people understand how Riverdale works. Very quickly, before you start shooting an episode — we’re talking two days — you get the script. And sometimes you don’t even have a script. You just get an email that says, “You have a recording session.” And if you’re really lucky, you get a text from Roberto that says, “Hey, we should sing this song.” Mendes: If there’s one thing that show taught us, it’s how to wing it.

Reinhart: I think it’s important to acknowledge that our show is made fun of a lot. People see clips taken out of contextBy 2019, “Riverdale Cringe” videos had become a genre online, be they TikTok reactions to particularly funny lines of dialogue or YouTube compilations of strange moments from the show. and are like, What? I thought this was about teenagers. And we thought so as well—in season one. But it’s really not been easy to feel that you’re the butt of a joke. We all want to be actors; we’re passionate about what we do. So when the absurdity of our show became a talking point, it was difficult. It is What the fuck? That’s the whole point. When we’re doing our table reads and something ridiculous happens, Roberto is laughing because he understands the absurdity and the campiness.

If you want to watch a teen show where there’s just a bunch of kids in a high school dealing with relationship drama, there’s a lot out there. Sprouse: Go watch Euphoria. Mendes:  But Roberto didn’t want to do that. I think he wanted something that was more outlandish. Sprouse: That’s the natural life cycle of a cult program. North America is the only part of the world that raises vocal opposition to the absurdity of the show. England, which has a more dry, sort of crass, sarcastic sense of humor, loves it and gets it. We find a huge audience in France that has a fascination with classic Americana. Mendes: And don’t forget Brazil! All the show’s fan accounts. We’ve done so much that anytime we get a new script or go into a new project, it’s like, I’ve done a version of this on Riverdale.

Petsch: Does anyone remember when I had my whole-ass own church in season five? I think my favorite line is “I am Cheryl Blossom, queen of the bees!” And by “favorite,” I mean that’s the only time I ever texted Roberto and said, “Please, please, please, don’t make me say this.” I had to shake honeycombs at my mother to banish her.

Mendes: I had this long line, and I remember I was like, “I fucking hate this!” I couldn’t get it, and it was so complicated, but now it’s my little party trick. Sprouse: Say it, Cami. Petsch: Say it, girl. Mendes: “Word of my exploits serving Nick his comeuppance has seeped into the demimonde of mobsters and molls my father used to associate with.” [Everyone cheers and applauds.]

Just as Marvel had gone from ailing comic-book publisher to Hollywood behemoth, the toymaker could leverage its intellectual property at the multiplex. Kreiz told me, “My thesis was that we needed to transition from being a toy-manufacturing company, making items, to an I.P. company, managing franchises.”

She told me, “There are people who adore Barbie, people who hate Barbie—but the bottom line is everyone knows Barbie.” She wanted a film adaptation to confront those “sharp edges, ” but when she met with Kreiz she led with her desire to take the brand seriously.

Kreiz, meanwhile, hired a veteran of Miramax, Robbie Brenner, to head up the newly minted Mattel Films. Her first task: assemble a team of development executives to rummage through Mattel’s toy chest and identify I.P. that could be fodder for Hollywood studios. Mattel would help match properties with writers, actors, and directors; studios would provide all the funding. The brands, and audiences’ familiarity with them, were their own form of currency. Brenner told me, “In the world we’re living in, I.P. is king. Pre-awareness is so important.”

Jeremy Barber, an agent at U.T.A. who represents Gerwig and Baumbach, is close with Brenner, so he could be blunt. “Are you crazy?” he told her. “You should’ve come into this office and thanked me when Greta and Noah showed up to write a fucking Barbie movie!”

Barber told me that Mattel had figured out how to “engage with filmmakers in a friendly way.” Gerwig, meanwhile, was looking to move beyond the small-scale dramas she was known for. “Greta and I have been very consciously constructing a career,” Barber explained. “Her ambition is to be not the biggest woman director but a big studio director. And Barbie was a piece of I.P. that was resonant to her.”

Although Barber was pleased with the “Barbie” partnership, he was clear-eyed about its implications. “Is it a great thing that our great creative actors and filmmakers live in a world where you can only take giant swings around consumer content and mass-produced products?” he said. “I don’t know. But it is the business. So, if that’s what people will consume, then let’s make it more interesting, more complicated.”

The future of moviegoing now seems increasingly tenuous, and studios have leaned on pre-awareness as a means of drawing people to theatres: a nostalgia play like “Hot Wheels” is seen as a safer bet than an original concept. The box office has borne this out: the ten highest-grossing films of 2022 were all reboots or sequels. Disney’s much derided strategy of remaking “Aladdin” and other animated classics as live-action spectacles has largely paid off; by contrast, Pixar’s recent attempt at an original story, “Elemental,” bombed.

The mandate for audience recognition has pushed artists to take increasingly desperate measures—including scrounging up plotlines from popular snacks. Eva Longoria recently directed the Cheetos dramedy “Flamin’ Hot”; Jerry Seinfeld is at work on “Unfrosted: The Pop-Tart Story.”

creating “a story where there hadn’t been a story” felt like solving “an intellectual Rubik’s Cube.”

Whereas Scott’s “Monopoly” was shamed into nonexistence, advance screenings of “Barbie,” billed as “blowout parties,” are selling out. Nevertheless, the film’s slogan—“If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you”—is indicative of the tightrope it has to walk. “Barbie” is somehow simultaneously a critique of corporate feminism, a love letter to a doll that has been a lightning rod for more than half a century, and a sendup of the company that actively participated in the adaptation.

When Robbie’s character ventures beyond Barbie Land, Gerwig explained, the film’s visual language also changes: “The way the camera moves and the way it feels is different once we’re in the real world.”

Mattel was sometimes uneasy with Gerwig’s interest in the brand’s missteps. In 1964, the company released a doll named Allan, whose packaging marketed him as “Ken’s buddy,” with the tagline “All of Ken’s clothes fit him!” Allan was soon pulled from shelves. When Gerwig learned about him, she found the ad copy both sad and amusing. In “Barbie,” Allan is played by Michael Cera, and much is made of the fact that his relationship to Ken is his main identifying feature. The company, Gerwig remembered, required some convincing: “There was just an e-mail that went around where they said, ‘Do you have to remind people that this was on the box?’ ”

Gerwig told me, “Barbie seems so monolithic, and there’s a quality where it just seems as if she was inevitable, and she’s always existed. I think all the dead ends are a reminder that they were just trying stuff out.” Although she understood why Mattel wanted “to protect Barbie,” she felt that “dealing with all the strangeness of it is a way of honoring it.”

A rival, Kenner, was having runaway success with “Star Wars” action figures, and Mattel scrambled to launch a science-fantasy saga of its own. Play-testing had revealed that young boys fixated on the notion of “power,” and that a muscle-bound hero was more appealing than the slighter action figures of the era. This intelligence yielded He-Man and the Masters of the Universe. When a retailer pointed out that kids would have no idea who these characters were—even then, pre-awareness was a consideration—Mattel hastily produced comic books that explained their backstories.

Brenner sat at the head of a long table while her right hand, Kevin McKeon, provided updates on various projects. His descriptions sometimes sounded like a Hollywood version of Mad Libs. A screenwriter, he informed the group, was at work on an American Girl script that would be “ ‘Booksmart’ meets ‘Bill & Ted.’ ” Jimmy Warden, the screenwriter of “Cocaine Bear,” had devised a horror-comedy about the Magic 8 Ball.

McKeon seemed most excited by Kaluuya’s Barney project, which would be “surrealistic”; he compared the concept to the work of Charlie Kaufman and Spike Jonze. “We’re leaning into the millennial angst of the property rather than fine-tuning this for kids,” he said. “It’s really a play for adults. Not that it’s R-rated, but it’ll focus on some of the trials and tribulations of being thirtysomething, growing up with Barney—just the level of disenchantment within the generation.” He told me later that he’d sold it to prospective partners as an “A24-type” film: “It would be so daring of us, and really underscore that we’re here to make art.”

Talk turned to a few recent pitches that had surprised the team. “Somebody just asked me about Bass Fishin’, which is, like, a toy fishing rod,” Bassin said. The pitch was for an “intense sports drama about this cheating scandal in competitive fishing”—an attempt, it seemed to me, to Trojan-horse a story that the writer actually wanted to tell into a conceit that might be green-lighted.

Gerwig’s “Barbie,” for all its gentle mockery of Mattel, has already paid dividends for the company. A fifty-dollar doll resembling Robbie as she appears in the film, unveiled in June, has sold out; so has a seventy-five-dollar model of Stereotypical Barbie’s pink Corvette.

If you are wondering whether Barbie is a satire of a toy company’s capitalist ambitions, a searing indictment of the current fraught state of gender relations, a heartwarming if occasionally clichéd tribute to girl power, or a musical spectacle filled with earworms from Nicki Minaj and Dua Lipa, the answer is yes. All of the above. And then some.

Gerwig still can’t seem to believe she got away with making this version. “This movie is a goddamn miracle,” she says. She calls it a “surprising spicy margarita.” By the time you realize the salted rim has cayenne mixed in, it’s too late. “You can already taste the sweetness and you sort of go with the spice.”

Every single actor I spoke to cited Gerwig and the sharp script as the reason they joined the film. “I knew this was not going to shy away from the parts of Barbie that are more interesting but potentially a little bit more fraught,” says Hari Nef, who plays a doctor Barbie. “The contemporary history of feminism and body positivity—there are questions of how Barbie can fit into all of that.”

At one point Richard Dickson, COO and president of Mattel, says he took a flight to the London set to argue with Gerwig and Robbie over a particular scene, which he felt was off-brand. Dickson dials up his natural boyish exuberance, imitating himself righteously marching off the plane to meet them. But Gerwig and Robbie performed the scene for him and changed his mind. “When you look on the page, the nuance isn’t there, the delivery isn’t there,” explains Robbie.

Robbie had laid the groundwork for this with Mattel’s CEO when she met with him in 2018 in the hopes that LuckyChap could take on the Barbie project. “In that very first meeting, we impressed upon Ynon we are going to honor the legacy of your brand, but if we don’t acknowledge certain things—if we don’t say it, someone else is going to say it,” she says. “So you might as well be a part of that conversation.”

“The most important transition was from being a toy-manufacturing company that was making items to becoming an IP company that is managing franchises,” he says. It’s a particularly prescient strategy at a moment when superhero fatigue has set in and studios are desperate to find new intellectual property with a built-in fan base—from Super Mario Bros. to Dungeons & Dragons.

Issa Rae, 38, who plays President Barbie, argues that the entire point of the film is to portray a world in which there isn’t a singular ideal. “My worry was that it was going to feel too white feminist-y, but I think that it’s self-aware,” she says. “Barbie Land is perfect, right? It represents perfection. So if perfection is just a bunch of white Barbies, I don’t know that anybody can get on board with that.”

Still, in an interview for this story, Brenner called Gerwig’s film “not a feminist movie,” a sentiment echoed by other Mattel executives I spoke with. It was a striking contrast to my interpretation of the film and conversations with many of the actors, who used that term unprompted to describe the script. When I relay Mattel’s words to Robbie, she raises an eyebrow. “Who said that?” she asks then sighs. “It’s not that it is or it isn’t. It’s a movie. It’s a movie that’s got so much in it.” The bigger point, Robbie impresses upon me, is “we’re in on the joke. This isn’t a Barbie puff piece.”

Gerwig’s team built an entire neighborhood made up of Dream Houses that were missing walls. The actors had to be secured by wires so they wouldn’t topple off the second floors. The skies and clouds in the background were hand-painted to render a playroom-like quality, as was much of the rest of the set.

But McKinnon, 39, watched her sister and friends play with the dolls: they cut Barbie’s hair, drew on her face, and even set her on fire. She theorizes, “They were externalizing how they felt, and they felt different.” So when Gerwig offered McKinnon the role of Weird Barbie, a doll that’s been played with a little too aggressively in the real world, she jumped at the chance. McKinnon was impressed by the way the script dealt with girls’ complicated attachments to the doll. “It comments honestly about the positive and negative feelings,” she says. “It’s an incisive cultural critique.”

“We’re looking to create movies that become cultural events,” Kreiz says, and to do that Mattel needs visionaries to produce something more intriguing than a toy ad. “If you can excite filmmakers like Greta and Noah to embrace the opportunity and have creative freedom, you can have a real impact.”

The VP in charge of Google Plus hosted the Friday all-hands several times to get us all excited about what they were building. It was obvious to me and many others that there was no reason for people already on Facebook to switch from Facebook. Someone asked a direct question, but the VP deflected and talked about how easy it would be to group your friends with the Circles feature — which was not at all a reason to switch.It seemed like Google didn’t have the processes or experience to get the product strategy right. “Who are our potential users and what does it take to win them?” is product strategy 101. Maybe someone raised this question in an exec review, but it didn’t become a launch blocker. Google+ never took off, and was eventually shut down.

If Google didn’t start with a conviction that they needed the product, it makes sense that they wouldn’t have the stamina to keep iterating and investing. Most other companies don’t have the money to build and launch products with such little conviction and oversight. Other companies need their products to succeed, so they try harder & smarter to make the products successful.

IME people often don’t realize that product strategies are actually way more important and influential than company strategies. Simply because it’s the products that have an impact on people’s lives, not the company.

Google has a company strategy, but they don’t make product strategies.

Google’s company strategy is “Hire all the smart people.” Hire all the smart people and let them build. Hire all the smart people so they can’t work at a competitor. Hire all the smart people even if we don’t have something important for them to work on.Google acts like a venture capitalist, investing in promising people with the expectation that most will fail. They invest broadly in search of the idea that will deliver 100x. Let 1000 flowers bloom, and see which are the best.

The term “mixed reality” emerged as a way to describe a class of related visual technologies. One of them, virtual reality, seals off users from much of the real world to immerse them in a digital experience. The other, augmented reality, makes digital items appear to inhabit the physical world.

“It was one of the wildest, most intense experiences of my life,” said the actress Riley Keough, while her co-star Rosie Huntington-Whiteley added, “You could have made another movie on the making of it.” As for Hardy? “It left me irrevocably changed,” he said.

COLIN GIBSON (production designer) I was in Namibia in 2003 when I got the call to stop spending money. I don’t know whether [the studio] decided to reroute their money back to the Iraq war, or if it was the email I got from Mel Gibson’s wife asking me how many Muslims there may or may not be in Namibia and, therefore, how interested she may or may not be in the whole family coming to visit.

MILLER I had the same feeling about Tom that I had when Mel Gibson first walked into the room: There was a kind of edgy charm, the charisma of animals. You don’t know what’s going on in their inner depths, and yet they’re enormously attractive.

KRAVITZ When they cast me, I was brought to a room that I wasn’t allowed to leave, and I sat there and read the script. It was one of the strangest scripts I’d ever seen, because it was like a really long comic book. JOHN SEALE (cinematographer) I couldn’t make head nor tail of it, so I gave up. I thought, “They’ve been in preproduction for 10 years, let’s just go make it.”

KRAVITZ We would do exercises like writing letters to our captor, really interesting stuff that created deep empathy. I’m glad we had that, because it was such a crazy experience — so long and chaotic — that it would be easy to forget what we were doing if we didn’t have this really great foundation that we could return to. KEOUGH I thought it was amazing that George cared so much. It could have just been like, “This is a big Hollywood movie, now put on your bathing suits and get outside.”

THERON The biggest thing that was driving that entire production was fear. I was incredibly scared, because I’d never done anything like it. I think the hardest thing between me and George is that he had the movie in his head and I was so desperate to understand it. SIXEL It was very difficult for the actors, because there’s no master shot, no blocked-out scenes. Their performances were made of these tiny little moments.

HUNTINGTON-WHITELEY There was a lot of tension, and a lot of different personalities and clashes at times. It was definitely interesting to sit in a truck for four months with Tom and Charlize, who have completely different approaches to their craft. HARDY Because of how much detail we were having to process and how little control one had in each new situation, and how fast the takes were — tiny snippets of story moments were needed to make the final cut work — we moved fast, and it was at times overwhelming. One had to trust that the bigger picture was being held together

THERON In retrospect, I didn’t have enough empathy to really, truly understand what he must have felt like to step into Mel Gibson’s shoes. That is frightening! And I think because of my own fear, we were putting up walls to protect ourselves instead of saying to each other, “This is scary for you, and it’s scary for me, too. Let’s be nice to each other.” In a weird way, we were functioning like our characters: Everything was about survival. HARDY I would agree. I think in hindsight, I was in over my head in many ways. The pressure on both of us was overwhelming at times. What she needed was a better, perhaps more experienced, partner in me. That’s something that can’t be faked. I’d like to think that now that I’m older and uglier, I could rise to that occasion.

KRAVITZ We were behind schedule, and we heard the studio was freaking out about how we were over budget. SEALE The president of Warner Bros. flew to Namibia and had a gold-plated fit. MILLER Jeff was in a bake-off with Kevin Tsujihara about who was going to head the studio, and he had to assert himself to show his superiors that he was in command and a strong executive. I knew what he was going through, but it wasn’t going to do anybody any good at all. [Robinov could not be reached for comment.] MITCHELL He said, “The camera will stop on Dec. 8, no matter what you’ve got, and that’s the end of it.” We hadn’t shot any of the scenes in the Citadel yet, where the opening and closing book ends of the film are set, and we had to go into postproduction without them. It was almost incomprehensible.

SIXEL When we actually finished the film and it was a success, that was the best year we ever had. We’d repeat the stories of making the film to each other over and over again: How did we get to the other side? We still kind of marvel at it.

MILLER Not for a moment did we think “Fury Road” would be anything like an Oscar movie. SIXEL Half the time, I thought I was going to get fired off the film, and then I win an Oscar! How about that? We were just disappointed that George didn’t win, but basically, they were all his Oscars in a way.

MILLER When the ideas that you start off with are then comprehended by an audience at large out there, that’s ultimately what redeems the process for you. The Swahili storytellers have this quote: “The story has been told. If it was bad, it was my fault, because I am the storyteller. But if it was good, it belongs to everybody.” And that feeling of the story belonging to everybody is really the reward