People are not interested in visiting websites about a topic; they, by and large, just want answers to their questions. Google has been strip-mining the web for years, leveraging its unique position as the world’s most popular website and its de facto directory to replace what made it great with what allows it to retain its dominance.

Artificial intelligence — or some simulation of it — really does make things better for searchers, and I bet it could reduce some tired search optimization tactics. But it comes at the cost of making us all into uncompensated producers for the benefit of trillion-dollar companies like Google and Microsoft.

Search optimization experts have spent years in an adversarial relationship with Google in an attempt to get their clients’ pages to the coveted first page of results, often through means which make results worse for searchers. Artificial intelligence is, it seems, a way out of this mess — but the compromise is that search engines get to take from everyone while giving nothing back. Google has been taking steps in this direction for years: its results page has been increasingly filled with ways of discouraging people from leaving its confines.

Some Nerds are blind and only care about the technical specs of software and hardware, no room for feelings. This Porsche Taycan review from MKBHD — a known Tesla aficionado — captures this very well: the Tesla may be better on paper in every way possible, but when it comes to the drive and the feel of the car, the Taycan is on another level, and Marques appreciates this. True Nerds will say that both cars take you from point A to point B, and that their performance is similar at best. But car lovers will see a world of difference. It isn’t about the destination and the time it takes to get there, it’s about the journey itself.

Outside of Google’s own apps and others from big tech companies, apps on Android are generally terrible. Feature-wise they do the job, they are stable enough, not too buggy, decently integrated with the OS, but they are either ugly, weird, or both. “Stable enough, not too buggy, decently integrated” is not how you’d want to describe an app you have to use every day, but it is what it is.

One thing I learned long ago is that people who prioritize design, UI, and UX in the software they prefer can empathize with and understand the choices made by people who prioritize other factors (e.g. raw feature count, or the ability to tinker with their software at the system level, or software being free-of-charge). But it doesn’t work the other way: most people who prioritize other things can’t fathom why anyone cares deeply about design/UI/UX because they don’t perceive it. Thus they chalk up iOS and native Mac-app enthusiasm to being hypnotized by marketing, Pied Piper style.

Those who see and value the artistic value in software and interface design have overwhelmingly wound up on iOS; those who don’t have wound up on Android. Of course there are exceptions. Of course there are iOS users and developers who are envious of Android’s more open nature. Of course there are Android users and developers who do see how crude the UIs are for that platform’s best-of-breed apps. But we’re left with two entirely different ecosystems with entirely different cultural values — nothing like (to re-use my example from yesterday) the Coke-vs.-Pepsi state of affairs in console gaming platforms.

Even if chatbots were to fix their accuracy issues, Google would still have a business model problem to contend with. The company makes money when people click ads next to search results, and it’s awkward to fit ads into conversational replies. Imagine receiving a response and then immediately getting pitched to go somewhere else — it feels slimy, and unhelpful. Google thus has little incentive to move us beyond traditional search, at least not in a paradigm-shifting way, until it figures out how to make the money aspect work. In the meantime, it’ll stick with the less impressive Google Assistant.

“Google doesn’t inherently want you, at an inherent level, to just get the answer to every problem. Because that might reduce the need to go click around the web, which would then reduce the need for us to go to Google.”

Google’s system was seemingly in the wrong in Mark’s case, and the company’s checks and balances failed as well. (Google permanently deleted his account, including his Google Fi cellular plan, so he lost both his longtime email address and his phone number, along with all the other data he’d stored with Google.) But it’s worth noting that Apple’s proposed fingerprinting system generated several orders of magnitude more controversy than Google’s already-in-place system ever has, simply because Apple’s proposal involved device-side fingerprinting, and Google’s system runs on their servers.