Challengers is filled with details like that, people and places that may not matter to the drama but are integral to dropping us into a world that feels authentic and joyful. Joyful because Guadagnino’s delight in them is contagious; you can feel his affection for every cheap hotel and country club tennis court and all of the unimportant people whose lives are built around them. There are a lot of wonderful, trashy American locations in this movie and every one of them Guadagnino films as if it were a beautiful villa somewhere in Northern Italy.

These movies could exist without the guys who directed them…but they would be shells of what they are now. Demme and Guadagnino bring their love for character, for actors, for bodies, for genre, for the camera, for music, for landscape, for Applebee’s, and suddenly what could have been just very good becomes truly great.

Companionship content is long-form content that can be consumed passively — allowing the consumer to be incompletely attentive, and providing a sense of relaxation, comfort, and community.

Interestingly, each individual “unit” of music is short-form (e.g. a 3-5 minute song), but how we consume it tends to be long-form and passive (i.e. via curated stations, lengthy playlists, or algorithms that adapt to our taste).

If you’re rewatching a show or movie, it’s likely to be companionship content. (Life-like conversational sitcoms can be consumed this way too.) As streaming matures, platforms are growing their passive-watch library.

content isn’t always prescriptively passive, rather it’s rooted in how consumers engage it.

That said, some content lends better to being companionship content: Long-form over short. Conversational over action. Simple plot versus complex.

Short-form video requires more attention & action in a few ways: Context switching, i.e. wrapping your head around a new piece of context every 30 seconds, especially if they’re on unrelated topics with different styles Judgment & decision-making, i.e. contemplating whether to keep watching or swipe to the next video effectively the entire time you’re watching a video Multi-sensory attention, i.e. default full-screen and requires visual and audio focus, especially since videos are so short that you can easily lose context Interactive components, e.g. liking, saving, bookmarking,

With how performative, edited, and algorithmically over-optimized it is, TikTok feels sub-human. TikTok has quickly become one of the most goal-seeking places on earth. I could easily describe TikTok as a global focus group for commercials. It’s the product personification of a means to an end, and the end is attention.

even TikTok creators are adapting the historically rigid format to appeal to more companionship-esque emotions and improve retention.

When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.

While short-form content edits are meant to be spectacular and attention-grabbing, long-form content tends to be more subtle in its emotional journey Long-form engagement with any single character or narrative or genre lets you develop stronger understanding, affinity, and parasocial bonds Talk-based content (e.g. talk shows, podcasts, comedy, vlogs, life-like sitcoms) especially evokes a feeling of companionship and is less energy-draining The trends around loneliness and the acceleration of remote work has and will continue to make companionship content even more desirable As we move into new technology frontiers, we might unlock novel types of companionship content itself, but I’d expect this to take 5-10 years at least

TikTok is where you connect with an audience, YouTube is where you consolidate it.5 Long-form content also earns creators more, with YouTube a standout in revenue sharing.

YouTube paid out $16 billion to creators in 2022 (which is 55% of its annual $30 billion in revenue) and the other four social networks paid out about $1 billion each from their respective creator funds. In total, that yields $20 billion.”

Mr. Beast, YouTube’s top creator, says YouTube is now the final destination, not “traditional” hollywood stardom which is the dream of generations past. Creators also want to funnel audiences to apps & community platforms where they can own user relationships, rely less on algorithms, engage more directly and deeply with followers, and enable follower-to-follower engagement too

Interestingly of course, an increasing amount of short-form video, including formats like clips and edits, seems to be made from what originally was long-form content.8 And in return, these recycled short-form videos can drive tremendous traffic to long-form formats and platforms.

90% of people use a second screen while watching TV. We generally talk about “second screen” experiences in the context of multiple devices, but you can have complementary apps and content running on the same device — you can have the “second screen” on the same screen.

YouTube itself also cites a trend of people putting YouTube on their real TV screens: “There are more Americans gathering around the living room TV to watch YouTube than any other platform. Why? Put simply, people want choices and variety … It’s a one stop shop for video viewing. Think about something historically associated with linear TV: Sports. Now, with [our NFL partnership], people can not only watch the games, but watch post-game highlights and commentary in one place.”

If I were to build an on-demand streaming product or any kind of content product for that matter, I’d build for the companionship use case — not only because I think it has a higher ceiling of consumer attention, but also because it can support more authentic, natural, human engagement.

All the creators that are ‘made’ on TikTok are looking for a place to go to consolidate the attention they’ve amassed. TikTok is commercials. YouTube is TV. (Though yes, they’re both trying to become each other).

certainly AI and all the new creator tools enabled by it will help people mix and match and remix long and short formats all day, blurring the historically strict distinctions between them. It’ll take some time before we see a new physical product + content combo thrive, and meanwhile the iPhone and its comps will be competing hard to stay the default device.

The new default seems to be that we’re not lonely as long as we’re streaming. We can view this entirely in a negative light and talk about how much the internet and media is contributing to the loneliness epidemic. Or we could think about how to create media for good. Companionship content can be less the quick dopamine-hit-delivering clips and more of this, and perhaps even truly social.

Long-form wants to become the conversational third space for consumers too. The “comments” sections of TikTok, YouTube and all broadcast platforms are improving, but they still have a long way to go before they become even more community-oriented.

I’m not an “AI-head” but I am more curious about what it’s going to enable in long-form content than all the short-form clips it’s going to help generate and illustrate, etc.

The foreground tends to be utilities or low-cognitive / audio effort (text or silent video). Tiktok is a foreground app for now, YouTube is both (and I’d say trending towards being background).

The intransigent Zoomer modernity of Zendaya’s screen image — a face that, because of “Euphoria,” will probably always seem to me as if it’s “seen an iPhone” — is the perfect foil for a role so rooted in pre-Code comedies like “Design for Living,” and she harnesses that disconnect in a way that allows Tashi to have this entire movie by the balls without ever foot-faulting into invulnerability.

There isn’t an inch of nudity apart from some extras in the locker room showers, and yet Guadagnino shoots the climactic match with a stylistic vulgarity that suggests what sports might look like if Brazzers suddenly took over for ESPN. Slo-mo, Wong Kar-wai-esque step-printing, floor-angle shots from underneath the court, racket POV shots, ball POV shots … every point is defined by a different technique, each rally existing within its own self-contained universe in which sex doesn’t exist and tennis is the only form of human expression.

“The pressure doesn’t come from the money. It comes from the fact that you’re asking people to trust something that, on the face of it, doesn’t look very trustworthy.” He gives, as an example, sitting in a car park outside Atlanta, asking his Civil War cast to believe that one day the VFX blue screen behind them will be a night sky lit up by mortar fire. Or on Ex Machina where, “Alicia [Vikander] and Sonoya [Mizuno] are trusting that nudity is going to be dealt with thoughtfully and respectfully … [when] cinema leans towards not doing that.”

This is the deep sense of responsibility to cast and crew that “literally keeps me awake at night”.

He is always considered in his responses, typically offering up several alternative answers to a single question, and then self-reflexively evaluating the relative accuracy of each.

Garland’s sombre, anti-war stance doesn’t prevent Civil War from producing some awe-inspiring spectacles of US military might, with helicopters a recurring motif. “They’re very visceral objects and experiences,” he explains. “They make much more noise than people expect, and the noise has a kind of fast, heartbeat pulse in it, that your own pulse rate matches. I’ve done a lot of flying in helicopters for one reason or another. Not least work, actually.”

The film’s warning against our descent into dystopia is urgent and sincere, but it simultaneously declines to map out the specific arguments and ideas that might take us there. Why is Garland both-sidesing like this?

he recognises this as a potential misinterpretation of a film that posits “polarisation” as cause – not a symptom – of our current malaise

“What I’m usually doing in films is presenting more than one opinion, so it’s more like a conversation, rather than: ‘Do this, think that’. So there are several ways you could look at Ex Machina; as a film about sentience, or where gender resides, or objectification. The same is true of Men. And somewhere, coded within that, I will be taking a position. But I’ve tried to do it in a way that isn’t interrupting the conversation.”

This sort of audience divide, not between those who love a show and those who hate it but between those who love it in very different ways, has become a familiar schism in the past fifteen years, during the rise of—oh, God, that phrase again—Golden Age television. This is particularly true of the much lauded stream of cable “dark dramas,” whose protagonists shimmer between the repulsive and the magnetic. As anyone who has ever read the comments on a recap can tell you, there has always been a less ambivalent way of regarding an antihero: as a hero

a subset of viewers cheered for Walter White on “Breaking Bad,” growling threats at anyone who nagged him to stop selling meth. In a blog post about that brilliant series, I labelled these viewers “bad fans,” and the responses I got made me feel as if I’d poured a bucket of oil onto a flame war from the parapets of my snobby critical castle. Truthfully, my haters had a point: who wants to hear that they’re watching something wrong?

There was just something magical that happened. We have that shot that’s swirling around her and it’s right after you see Cinna [Lenny Kravitz] get the shit kicked out of him and he’s probably been killed. She’s wildly upset and banging on the glass, and then there’s that music that’s ascending and the elevator starts to ascend, and it goes into darkness and then brighter, brighter, brighter, and you see the mats just start opening up. I think it’s a combo of her emotional state—the anticipation of seeing the beginning of these games again, the elevator rising, the music rising, the stuff opening up, and also feeling like you’re seeing it and experiencing it through Katniss’s eyes—that I think all just came together in that moment and made it so satisfying.

We were going to use the IMAX cameras and I decided, you know what? We’re just going to do the games in IMAX. That’s what makes sense—when we’re in the arena only. We’ll shoot these sequences with the IMAX cameras, these sequences with spherical lenses and 35mm, and we’ll blow it up, which meant that the transition was going to happen because our first time in the arena is as Katniss comes up.

Bridging the gap between James’ “The Turn of the Screw” and Flanagan’s “The Haunting of Bly Manor,” Alejandro Amenábar’s “The Others” remains one the greatest and most instructive movies of its kind because it shows that denial is the real ectoplasm that binds ghost stories together, and love just the most satisfying conduit through which it might be made flesh.

The great project of someone’s life might be the pursuit of a sustainable balance between doubt and conviction, or fear and security; most people will construct and/or cling to whatever answers might spare them from the mortal horror of being hounded by certain questions. To that end, it’s no coincidence that many of the most unsettling ghost stories ever told revolve around characters who refuse to accept that they’re in one to begin with, as no other genre is so fundamentally dependent upon the power of denial. Likewise, no other genre is so determined to erode it.

When Banks is able to establish sufficient shared vocabulary to ask why the aliens have come, they answer with a statement that could be translated as "offer weapon". China interprets this as "use weapon", prompting them to break off communications, and other nations follow. Banks argues that the symbol interpreted as "weapon" can be more abstractly related to the concepts of "means" or "tool"; China's translation likely results from interacting with the aliens using mahjong, a highly competitive game.

Textured with Williams’ usual grain and kept alive by his keen eye for detail, “The Sweet East” essentially sees America as a series of concentric cults. Lillian is like a teenage Virgil leading us on a tour through some kind of stupid new hell where anyone who believes in anything does so with an all-defining religiosity that demands to be mocked.

Everyone sees her as the perfect screen on which to project their own narrow view of the world. That’s true of the self-obsessed filmmakers who “discover” Lillian on the street (they’re played by Ayo Edebiri and Jeremy O. Harris, both very funny as hyper-talkative artists who assume that everyone sees the genius of their inane period piece). It’s true of the hunky movie star who turns her into the paparazzi’s latest cause célèbre (Jacob Elordi), and it’s true of the set PA Mohammed (Rish Shah), who’s convinced that he alone can “save” her.

She always was something, she never is something, and the movie around her seems unsure if that’s sustainable. On the one hand, Lillian is the only character who avoids the embarrassment that naturally attends sincerity, and there’s a palpable degree of wish fulfillment baked into a character who so convincingly doesn’t give a shit (even though everyone is obsessed with her). To paraphrase one of the people she encounters, Lillian is Teflon enough to defy a digital culture that force-feeds her a series of unworthy choices, and she emerges from every encounter unscathed… whereas other characters are liable to get their heads blown off. In a film that adopts a “South Park”-like approach to making fun of everyone, Lillian is never the butt of the joke.

On the other hand, there are a few fleeting moments in which “The Sweet East” confronts its heroine with something approaching self-awareness. Her wanton use of the word “retarded” — a slur that the Dimes Square crowd embarrassingly tried to reclaim as an expression of their freedom from liberal moralizing — feels at first like an unfortunate side effect of a movie that allegedly features appearances from Peter Vack and Betsey Brown (their names appear in the credits, but I never clocked them on screen). Later, however, someone coolly confronts Lillian about that habit, leaving her at a total loss for words. When another character snipes that they “don’t like being told things about myself,” it almost sounds like the movie is admitting to a posture of its own — that it’s recognizing that lack of belief as a belief system unto itself.

This is a fun — and sometimes very funny — movie that is virtually impossible to make fun of in return, and at the end of the day, that might be the only metric of success that matters to it.

Film geeks don't have a whole lot of tangible things to show for their passion and commitment to film. They just watch movies all the time. What they do have to show is a high regard for their own opinion. They've learned to break down a movie. They understand what they like and don't like about a film. And they feel that they're right. It's not open to discussion. When I got involved in the movie industry I was shocked at how little faith or trust people have in their own opinions. They read a script and they like it - then they hand it to three of their friends to see what they think about it. I couldn't believe it. There's an old expression that goes something like, He with the most point of view wins.

It's not Just the same story seen from different point of views, it's the same story in which people act and behave every time with different attitudes according to Who Is watching and his or Her fears, feelings or expectations

With his epilogue, Scorsese offers salient commentary on how mainstream entertainment has — to ensure white comfort — frequently sanitized such brutality against Native Americans, and how this specific tale has been reduced to an oft-forgotten footnote in the pages of white supremacy.

In concept, the idea of a director centering himself during a film's emotional denouement echoes the prototypical image of an ego-driven auteur. However, there's a knowing and mournful humility to Scorsese's performance here, which warps the film's most farcical scene into its most poignant.