Given the often-classified nature of large defense and intelligence contracts, a lack of transparency makes it difficult to discern the true amount of U.S. spending diverted to Big Tech. Yet, research reveals that the amount is substantial, and growing. According to the nonprofit research organization Tech Inquiry, three of the world’s biggest tech corporations were awarded approximately $28 billion from 2018 to 2022, including Microsoft ($13.5 billion), Amazon ($10.2 billion), and Alphabet

From 2021 through 2023, venture capital firms reportedly pumped nearly $100 billion into defense tech startup companies — an amount 40 percent higher than the previous seven years combined.

To quote Alexis Ohanian, “Pearpop is the marketplace for brand deals for anyone with an audience. I love my agency, UTA, but the traditional agency model cannot support the breadth and diversity of internet creators. There’s no way you can have agents in an office doing all those deals, nor should you. You want a marketplace for that, and that’s what Pearpop has built."

Many of the first users were successful artists/creators who wanted smaller influencers with highly engaged followings to share their content to extend their reach and awareness.

As Pearpop has grown, brands have been drawn to its ability to execute influencer activations directly in a quick, targeted, frictionless, hyper-localized, economically attractive manner. Pearpop’s self-serve marketplace is a win/win for creators and brands because it’s as simple for brands to find creators as placing a Facebook, Google, or LinkedIn ad.

The briefs go out as a type of casting call and brands are instantly/automatically paired directly with relevant creators. Brands can accept all that apply or specify to approve each influencer before they post.

“Brands play an absolutely critical role in the Creator Economy, and technology has the power to streamline access to the most relevant creators for a brand in the same way Uber and Airbnb streamlined access to cars or home rentals. As just one example, Pearpop shrinks the average time it takes to launch an influencer program from 6 weeks to 6 hours,” said Morrison.

Another aspect creators like is how easy it is to “get found” because of both the way they’re listed in the database, and how challenges are shared.

While the “Creator Economy” is experiencing hockey stick growth, the sad reality, is only about 1% of creators earn a living from their content. Social media platforms have been the primary beneficiaries.

The Wall St. Journal reported the top 1% of streamers on Twitch earn more than half of all streamer revenue, and the majority made less than $120 each in the first 3 quarters of 2021. In spite of that, the number of creators increased 48% in 2021

The importance of user-centricity, demands a broad-based view of where design can make a difference. We live in a world where your smartphone can warn you to leave early for your next appointment because of traffic, and your house knows when you’ll be home and therefore when to turn on the heat. The boundaries between products and services are merging into integrated experiences.

Our research suggests that overcoming isolationist tendencies is extremely valuable. One of the strongest correlations we uncovered linked top financial performers and companies that said they could break down functional silos and integrate designers with other functions. This was particularly notable in consumer-packaged-goods (CPG) businesses, where respondents from companies that were top-quartile integrators reported compound annual growth rates some seven percentage points above those that were weakest in this respect.

A generation ago, small, independent operations defined the entire industry. Today, the businesses of beef, pork, and poultry slaughter are all dominated by four giants at the national level. But that greatly understates the problem, as in many regions, a single corporation holds a complete monopoly. Two firms, Dean Foods and the Dairy Farmers of America control as much as 80-90 percent of the milk supply chain in some states and wield substantial influence across the entire industry. As our Food & Power website details, the story is much the same in food-processing, egg production, grain production, and produce farming.

Monopolists have captured control over many lines of manufacturing as well. Corning, an American glass manufacturer, sells 60 percent of all the glass used in LCD screens, and Owens Illinois holds a near monopoly over market for glass bottles in the US. Rexam, a British company, holds a dominant position over the international supply of bottle caps and pharmaceutical bottles.

Hospital corporations across America have also been buying up physician practices in recent years. Hospital ownership of physician practices more than doubled between 2004 and 2011, from 24 to 49 percent. In drug stores, meanwhile, the pending takeover of Rite Aid by Walgreen’s would reduce the market to two giants, along with CVS.

Pharmaceutical companies have been merging at a record pace in recent years, and drug makers often use their concentrated market power to raise the prices of generic drugs, such as Digoxin, Daraprim, Naloxone, and standard vaccines.

Whirlpool’s takeover of Maytag in 2006 gave it control of 50 to 80 percent of U.S. sales of washing machines, dryers, and dishwashers and a very strong position in refrigerators. Maytag also controls the Jenn-Air, Amana, Magic Chef, Admiral, and KitchenAid brands and holds a dominant position over supply of Sears Kenmore products.

The FTC successfully blocked a proposed merger of Staples and Office Depot, but the market is still highly concentrated after Office Depot’s 2013 acquisition of Office Max. Collectively, the two firms control 69 percent of the entire office supplies market.

China’s vitamin cartel controls 100 percent of the market for U.S. Vitamin C, which is also known as ascorbic acid and which is used in almost all preserved foods.

One such example is Amazon, whose RTO plan was admittedly prompted by the feelings of senior leadership, not hard data. “It’s time to disagree and commit. We’re here, we’re back—it’s working,” Mike Hopkins, senior vice president of Prime Video and Amazon Studios, reportedly said of in-person work. “I don’t have data to back it up, but I know it’s better.”

On one hand, remote work is proven to be between 10% and 20% less productive and can weaken morale and bonding, especially among younger workers and new workforce entrants. But people still overwhelmingly prefer at least a few days per week at home, arguing that physical office presence is more trouble than it’s worth and is rarely necessary to complete a task.

Ideally, a mix of both options—at the workers’ discretion—should fix the problem. Workers are flocking to jobs with flexibility, which has quickly become a must-have for most white-collar industries rather than a nice-to-have.

people aged 60 and over lead active social lives and value internal, psychological strengths. Aging Americans use technology: 84 percent of respondents report that they use the internet to read news, social network sites or other information on a weekly basis, despite only 29.1 percent of on-screen characters engaging with technology. On screen, one third of seniors pursue interests in hobbies and 38.5 percent attend events, while in reality, they are more than two times as likely to engage socially with friends or relatives on a weekly or monthly basis. The top five traits respondents rated as most important to aging successfully were self-reliance, awareness, honesty, resilience and safety. In film, seniors are rarely depicted as the masters of their own stories or destinies.

Yolangel Hernandez Suarez, vice president and chief medical officer of care delivery at Humana said: “As a health care company, we’re committed to helping aging Americans defy stereotypes and take steps to achieve their best health. That’s why it’s important to note that, according to our findings, seniors who report being optimistic about the aging process also report better health. As a boomer myself, I can tell you that being optimistic about my future helps me make healthier choices every day.”

There are clear gaps between the way Hollywood sees older people and the way they see themselves. Humana, the health and wellness company, surveyed 2,000 people 60 and older about whether they felt they were depicted accurately in movies and, explained Dr. Yolangel Hernandez Suarez, “the answer was a resounding no. They thought themselves to be more healthy in mind and body, more connected, and more savvy than they were portrayed in film.”

52.6 percent of the movies that featured senior characters also included comments that the researchers interpreted as ageist. Many of those comments were spoken by other characters to older people, but in a number of movies, older characters made self-deprecating or diminishing comments about their own age.

I think there are a million things to be discouraged about in the world, but I do think that the progress being made on "what it means to be a man" is moving in the right direction. It's clear men can be terrible, and the last decade in particular has had several movements root out some of the worst offenders, but I truly think all of us no matter our gender are more alike than we've historically thought, and the more we recognize that the better off we'll be.

We expected a few more to actually want to live in Manhattan. Instead, we heard a craving for high-end domesticity; so many people told us they wanted to be married with “between one and two kids,” a shocking number said they wanted three or more, and nearly everyone said they wanted to own their homes.

Replacing the lock icon with a neutral indicator prevents the misunderstanding that the lock icon is associated with the trustworthiness of a page, and emphasizes that security should be the default state in Chrome. Our research has also shown that many users never understood that clicking the lock icon showed important information and controls.