Racism, misogyny, lies: how did X become so full of hatred? And is it ethical to keep using it?
It got more unpleasant after the blue-tick fiasco: identity verification became something you could buy, which destroyed the trust quotient. So I joined the rival platform Mastodon, but fast realised that I would never get 70,000 followers on there like I had on Twitter. It wasn’t that I wanted the attention per se, just that my gang wasn’t varied or noisy enough. There’s something eerie and a bit depressing about a social media feed that doesn’t refresh often enough, like walking into a shopping mall where half the shops have closed down and the rest are all selling the same thing.
We used to call it the place where you told the truth to strangers (Facebook was where you lied to your friends), and that wide-openness was reciprocal and gorgeous.
“What we’ve seen,” says Ed Saperia, dean of the London College of Political Technology, “is controversial content drives engagement. Extreme content drives engagement.” Creating toxic content became a viable livelihood, which my 16-year-old, on football X, noticed way before I did: people saying patently wrong things for hate-clicks.
high-attention tweets go straight to the top of the For You feed, driven by a “black box algorithm designed to keep you scrolling”, as Rose Wang, COO of another rival, Bluesky, puts it, but the user experience is screeds of repetition on topics tailored to annoy you.
We saw the real-life effects of this when misinformation over the identity, ethnicity and faith of the killer of three young girls in Southport incited explicitly racist unrest across the UK this August, such as hasn’t been seen since the 70s. X, Mulhall says, “was a central hub not only for creating the climate for the riots, but also the organisation and distribution of content that led to riots”.
Governments, meanwhile, have no reliable redress, even when, as Mulhall puts it, “decisions made on the west coast of America are demonstrably affecting our communities”. In April, Brazil’s supreme court sought suspensions of fewer than 100 X accounts, for hate speech and fake news – mainly supporters of his predecessor, Jair Bolsonaro, disputing the legitimacy of his defeat. X refused, and declined to represent itself in court. On Monday, the court unanimously upheld a ban on the entire platform, arguing that it “considered itself above the rule of law”. It’s extraordinary that Musk didn’t do more to avoid that, from a business perspective, but it may be that there are things he values more than money, such as immunity from governmental or democratic constraint.
Donald Trump may have shocked the US legacy media by speaking directly to voters with coarse, increasingly unhinged messaging, but if we think a contented population, secure in a prosperous future, would have embraced his authoritarian lurch, we’re dreaming. Rage is out there, whether social media bankrolls it or not, and “all the mainstream platforms were generally failing on hate speech”, Mulhall says. “They didn’t want this content but they were struggling to deal with it. Then they would step up a bit after a Charlottesville [the white supremacist rally in 2017] or Capitol Hill.”
“Twitter has broken the mould,” Mulhall says. “It’s ostensibly a mainstream platform which now has bespoke moderation policies. Elon Musk is himself inculcated with radical right politics. So it’s behaving much more like a bespoke platform, created by the far right. This marks it out significantly from any other platform. And it’s extremely toxic, an order of magnitude worse, not least because, while it still has terms of service, they’re not necessarily implementing them.”
Musk’s commitment to free speech is jaw-droppingly unconvincing: he used it to reject Brazil’s demands, yet readily acceded to Narendra Modi’s demands in India, and suspended hundreds of accounts linked to farmers’ protests there in February this year. “Things like free speech are instruments to Musk, rather than principles,” Mulhall says. “He’s a tech utopian with no attachment to democracy.”
Musk has been named in a cyberbullying lawsuit brought by the gold medallist Imane Khelif. The boxer, who was born female and has never identified as either trans or intersex, was subjected to libellous claims about her gender by numerous public figures – British politicians, JK Rowling, Donald Trump – all on X. Andrew Tate, meanwhile, may have been charged by the Romanian authorities with human trafficking and rape, but his online misogynist fantasies of women as a slave caste, which have immense global reach, have attracted no censure greater than de-platforming, by YouTube, Insta, TikTok and Facebook – while the impact of these bans was lessened, even undone, by his freedom to operate on X
The main hurdle has been that people migrate in packs and until recently weren’t migrating fast enough. If they do, and Saperia is right, Bluesky and Threads (which now has 175 million active monthly users), will ultimately supplant X. Will it be the same? It can’t be – the free-for-all of the open web, from which Twitter created its famous “town square” discursive experience (anyone could chat, and look, the Coastguard Agency and CNN were also right there) has been replaced by a social media idea Saperia calls the “dark forest” and Wang describes as “you find your people in small spaces, and work together to build an experience that you want – basic human building blocks of interaction