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I Didn’t Want It to Be True, but the Medium Really Is the Message
I Didn’t Want It to Be True, but the Medium Really Is the Message
it’s the common rules that govern all creation and consumption across a medium that change people and society. Oral culture teaches us to think one way, written culture another. Television turned everything into entertainment, and social media taught us to think with the crowd.
There is a grammar and logic to the medium, enforced by internal culture and by ratings reports broken down by the quarter-hour. You can do better cable news or worse cable news, but you are always doing cable news.
Don’t just look at the way things are being expressed; look at how the way things are expressed determines what’s actually expressible.” In other words, the medium blocks certain messages.
Television teaches us to expect that anything and everything should be entertaining. But not everything should be entertainment, and the expectation that it will be is a vast social and even ideological change.
Television, he writes, “serves us most ill when it co-opts serious modes of discourse — news, politics, science, education, commerce, religion — and turns them into entertainment packages.
The border between entertainment and everything else was blurring, and entertainers would be the only ones able to fulfill our expectations for politicians. He spends considerable time thinking, for instance, about the people who were viable politicians in a textual era and who would be locked out of politics because they couldn’t command the screen.
As a medium, Twitter nudges its users toward ideas that can survive without context, that can travel legibly in under 280 characters. It encourages a constant awareness of what everyone else is discussing. It makes the measure of conversational success not just how others react and respond but how much response there is. It, too, is a mold, and it has acted with particular force on some of our most powerful industries — media and politics and technology.
I’ve also learned that patterns of attention — what we choose to notice and what we do not — are how we render reality for ourselves, and thus have a direct bearing on what we feel is possible at any given time. These aspects, taken together, suggest to me the revolutionary potential of taking back our attention.
·nytimes.com·
I Didn’t Want It to Be True, but the Medium Really Is the Message
Julianne Moore On Importance Of Art (Vs Business) When Looking To Cinema’s Future – Venice
Julianne Moore On Importance Of Art (Vs Business) When Looking To Cinema’s Future – Venice
Mixed in with seeing Disney movies, at age 10, she discovered John Cassavetes’ Minnie And Moskowitz and thought, “To see that and to say, ‘What’s this world out there and how do I fit in it?’ that to me is the most important part of filmmaking and being in films.
·deadline.com·
Julianne Moore On Importance Of Art (Vs Business) When Looking To Cinema’s Future – Venice
HBO Max And Sesame Street Highlight The Stupidity Of Mindless Media Megamergers
HBO Max And Sesame Street Highlight The Stupidity Of Mindless Media Megamergers
Again, this is just another example of the U.S.’ harmful obsession with megamergers, consolidation, purposeless (outside of stock fluffing) deal making, and growth for growth’s sake. All of these deals make perfect sense to the executives, lawyers, and accounting magicians exploiting them for tax breaks and various financial benefits, but that doesn’t make this whole saga any less preposterously pointless.
·techdirt.com·
HBO Max And Sesame Street Highlight The Stupidity Of Mindless Media Megamergers
A ★½ review of Jurassic World Dominion (2022)
A ★½ review of Jurassic World Dominion (2022)
Whoever is behind the scenes of these movies fails to understand that you can actually make more money by making something that is "good". That making a "good" movie means people will want to watch your movie multiple times and then purchase it again later, and purchase more tickets, and purchase the streaming service with your movie, and purchase the box-set with your movie.
There are three ways you could make a film like this, and make it somewhat "good", whatever that term may mean. You could:A) Make a good movie. Make a movie that is artistically fulfilling, filled to the brim with interesting themes and ideas, passionate craftwork, talented artistry. Something that makes people proud that they went to the movies.B) Make a good Jurassic Park/World movie. Make something that builds on the source material before it in an interesting way and gives itself a purpose to exist in the first place outside of being just a cash cow. Something that makes people proud to be a fan of the franchise.C) Make a good dinosaur movie. Just show a bunch of fucking dinosaurs crashing into each other. Something stupid but ultimately fun. Something that makes people proud to have eyes and ears so that they can see something cool.
·letterboxd.com·
A ★½ review of Jurassic World Dominion (2022)
The Otherworldly Comedy of Julio Torres
The Otherworldly Comedy of Julio Torres
Torres, who is thirty-three, is more attuned to the visual world than most comedians. His imagination is a comic synesthesia, assigning anthropomorphic traits to colors, objects, and design flaws.
There once was a chandelier at the Metropolitan Opera who thought that the audience was applauding just for him. The chandelier fell in love with one of the janitors, a man named Rocco, and wanted only Rocco to change his bulbs. Rocco returned the chandelier’s love, but when his boss found out about the affair he was fired. Late one night, Rocco broke into the Met and stole the chandelier. They settled into Rocco’s apartment, blissful in their union, the chandelier’s light blazing through the window onto the street below.This peculiar romance is not from a magical-realist novel or a quarantine fever dream. It’s an idea for a digital short that Julio Torres pitched again and again at “Saturday Night Live,” where he worked as a writer from 2016 to 2019.
In Torres’s HBO special, “My Favorite Shapes,” which was released in 2019, Torres sits on a dreamlike pastel set, and, as small items come out on a conveyor belt, he narrates their inner thoughts. A pink rectangle with a chipped corner is “having a really bad day.” An oval is prone to gazing at its reflection, “wishing he were a circle.” The conceit sounds twee, but Torres’s delivery has the matter-of-factness of a child describing the secret lives of his toys
Tita told me, in Spanish. The family shares an aesthetic language, influenced by the Memphis design movement of the eighties, which favors bold colors and cutout shapes;
He refuses to use credit cards (“I just don’t like games”) and, for a time, shut down his bank account. “At that point, I had, like, forty dollars,” he said.
Finally, he spied a brocade with a blue-and-green watercolor pattern. He pulled the bolt from the shelf and felt the cloth between his fingers. “A floral that’s not a floral!” he said. “It does exist.”
Tita loved science fiction and Brazilian telenovelas, which often feature fantastical story lines. Torres half-remembered one about a man in a dungeon whose lover is reincarnated as the moon.
Unhappy with Mattel’s premade Dream Houses, he enlisted his mother to make customized homes out of cardboard. “I wanted circular windows and for the doors to open a certain way, so she made them per my specifications, setting me on this lifelong journey of being, like, ‘If it doesn’t exist, I have to create it,’ ” he said. (At “Saturday Night Live,” he channelled his Barbie obsession into a recurring sketch in which interns at Mattel write captions for Barbie’s Instagram account.) His parents encouraged his nontraditional interests. “It gave him the power to be different against the world,” his sister said.
When Torres was eleven, his grandfather died, leaving crippling debts, which his father inherited. His mother’s store went out of business, and the family had to move to a farmhouse where Tita had been brought up, on the outskirts of the city. Torres was prone to allergies and developed a respiratory condition. He hated the outdoors. And he no longer had his mother’s seamstresses at his beck and call.
He and his sister won scholarships to attend a private high school in San Salvador, where their rich classmates were picked up by servants. “I got picked up by my dad, whose car was older than I am,” he said. “Oh, my God, the noise the car made, pulling up to this castle.”
His second time applying to the New School, he got a significant scholarship, and in 2009 he moved to Manhattan, with enough money to live there for two years. “They wanted a translation of my transcripts, because they were in Spanish, so I translated them myself and I embellished a bunch of courses,” he said. “And then I sheepishly put it in front of the admissions officer, and she was, like, ‘Oh, my God, why didn’t you say you took all these courses when you applied?’ And she takes out her calculator and says, ‘You’re a junior, not a freshman.’ And I’m, like, ‘Ooh, I guess I am.’ ”
he found a job as an art archivist for the estate of the late painter John Heliker. He worked in a windowless vault in Newark, cataloguing Heliker’s papers. “I glamorized the optics of that job,” he said. “Solitude has never really been a problem for me. I liked how weird and difficult it was.”
Working at the coat check one day, he recalled, “I overheard this elderly rich woman tell this other elderly rich woman, ‘Oh, remind me to send you that article on how good standing is for you.’ That was the moment where I realized that New Yorker cartoons were based on a reality.”
Torres was a peculiar presence in the comedy scene, which is riddled with dudes in flannel shirts complaining about their girlfriends. He usually read non sequiturs from a notebook, with a flat affect. “He would always say ‘Hi’ before he started,” Einbinder said. “And then, at the end, he would always say, ‘So unless anyone has any questions . . .’ ”
In order to apply to stay in the country as a comedian, he had to pay more than five thousand dollars in legal and filing fees. His new friends in the comedy world, including Chris Gethard, Jo Firestone, and Newman, made a YouTube video called “Legalize Julio,” and the money was raised in an hour. His new visa classified him as an “alien of extraordinary ability.”
“I’ve seen so many corporations—HBO included—talk about how now it’s time to ‘elevate Black voices,’ and that got me thinking about the Hollywood fairy tale that representation equals change,” he said. “For a while, I have felt like a pawn in this hollow representation game. Because what the hell does Disney’s ‘Coco’ do for Mexican children? Bob Iger gets richer. That’s the climax. And then I’m researching the C.E.O.s of these media conglomerates, and they’re predictably the mushiest white faces you can think of. You see who is reaping the benefits of all the ‘woke’ content that me and my peers produce, and it’s just these kings. These monarchs.” He let out a cynical laugh. “I don’t know what the answer is.”
Torres was hired at “Saturday Night Live” in 2016, as the show was feeling pressure to diversify. He had applied for a writing job and been rejected, but then was asked to audition as a cast member. “Instead of showing a wide array of characters that I could play, I just stood there and did my standup, with glitter on my face,” he recalled. He was brought on initially as a guest writer. Torres managed to float above the show’s nerve-racking backstage culture. “It’s the tradition to wear a suit on Saturdays,” Jeremy Beiler told me. “On Julio’s first Saturday show, he showed up in a sparkly silver jacket. I was just, like, ‘Oh, that’s another way to do it.’ ”
Torres is clear-eyed about his success. “I’m certainly not bringing in the big bucks for HBO,” he told me. “It feels like ‘Game of Thrones’ is a rich student, and I’m the scholarship kid.”
One by one, he summoned an all-star roster of guest performers. First up was the comedian Nick Kroll, who was lounging in front of a roaring fireplace. Torres gave lessons in “hand acting,” instructing him to act out scenarios using only his hands, such as dropping a knife after committing a murder: “But you didn’t plan for the murder—it sort of just happened.” Kroll tried it, using a pen. “One thing I found missing from your knife-dropping was regret,” Torres said, then tilted his own camera toward his hands and acted the scene with quivering fingers.
Fred Armisen played a similar game with letters of the alphabet. “I have very strong feelings about Q,” Torres proclaimed. “To me, Q is misplaced in the alphabet. Q should be all the way in the back with the avant-garde X-Y-Z.” He imagined Q performing early in the evening at a rock club, between the more mainstream letters P and R. “Q is doing noise music, and people are, like, Whoa.”
·newyorker.com·
The Otherworldly Comedy of Julio Torres
Content isn't king — Benedict Evans
Content isn't king — Benedict Evans
The main takeaway is that content is no longer a strategic lever for tech companies like it once was. Music and books no longer matter to tech, and TV is becoming unbundled and fragmented. Content is now mainly used for marketing and revenue, but not as a lever. Amazon is using content as a platform lever, but it is unclear if other tech companies have the same opportunity. Content companies have always needed short-term revenue and have not been able to use exclusivity as a strategic tool. The tech industry is now transforming video with the phone, not the TV, and internet advertising is now bigger than TV advertising.
Meanwhile, whenever I talk to music people or book people, very quickly the conversation becomes a music industry conversation or a book industry conversation. What matters for music are artists and touring and labels and so on, and what matters for books are writers and publishers and rights and Amazon’s bargaining power in books and so on. These aren’t tech conversations.
Tech needed content to make their devices viable, but having got the content (by any means necessary), and with it of course completely resetting the dynamics of the industry, tech outgrew music and books and moved on to bigger opportunities.
All of this of course takes us to TV, the industry that’s next on the tech industry’s content journey. Just as new technology unlocked massive change in music and (rather less so) in books, it is now about to break apart the bundled, linear channel model of the TV industry (this is especially the case in the USA, which has a hugely over-served pay TV market). As this happens, there are all sorts of questions that follow on: what happens to channels that might be able to make more going direct to consumer (HBO, perhaps); what happens to channels that might benefit from being in a bundle and lose from having to go direct (ESPN, perhaps), where the syndication model goes, and so on, and so on.
Just as for music or books, though, these are all fundamentally TV industry questions. What viewing distribution, what rights structure, what exploitation chain, what relationship between creatives, financiers, aggregators and distributors - these are all southern California questions, not northern California questions. So, what are the northern California questions, and will this end up being any more strategic than books or music?
Amazon and Netflix have entered TV content creation and ownership in ways and on a scale that no-one from tech ever did for music or books. Amazon did try to get into book publishing and has a significant self-publishing arm, but it had little success recruiting existing mainstream authors; neither Apple nor Spotify created a record label.
Netflix, of course, is a TV company, in the context of this conversation - it isn’t using content for leverage for some other platform (Spotify is the same, without the commissioning). But Amazon clearly is using content for platform leverage - as something else to speed up the Prime flywheel. Prime has become a third pillar to Amazon’s business, next to logistics and the ecommerce platform, and Amazon is always looking for ways to add more perceived value to it, preferably with no marginal cost - TV content that it owns outright is exactly that.
You don't close your Facebook account - you just go there less. You might stop paying for the Youtube TV service, but that won’t cut off your access to any other part of Google - nor would anyone want it to - the purpose of these businesses is reach. Nor, really, will you fundamentally change your search behaviour if Google discovers the next Game of Thrones. That is, cancel Prime and you'd lose Amazon, but what do Google & FB have to cancel? Without some platform decision to lock you into, content is marketing, and revenue, but not a lever.
Apple has always preferred a very asset-light approach to things that are outside its core skills. It didn’t create a record label, or an MVNO, and it didn’t create a credit card for Apple Pay - it works with partners on the existing rails as much as possible (even the upcoming Apple Pay P2P service uses a partner bank).
Part of ‘content is king’ was the idea that (at least in theory) content companies can withhold access to their libraries entirely, and in the past one might have presumed that that meant they had the power to kill any new service at birth. In reality, rights-holders have always had too strong a need for short-term revenue to forgo broad distribution, and few of them individually had a strong enough brand to extract a fee that was high enough to justify exclusivity. They always have to take the cheques - individually to meet their bonus targets, and collectively to meet their earnings estimates.
This is a multi-sided market place with too many players on both sides for anyone to exert dominance: Apple dominated purchased music and Amazon dominates ebooks (thanks to the DoJ), but there is no such dominance on the buy or sell side for TV, for now.
The reason Apple TV, Chromecast, FireTV and everything else feel so anti-climactic is that getting onto the TV was a red herring - the device is the phone and the network is the internet. The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry. This is also why tech companies are even thinking about commissioning their own premium shows today - they are now so big that the budgets involved in buying or creating TV look a lot less daunting than they once did.
·ben-evans.com·
Content isn't king — Benedict Evans
Uncharted Review: Tom Holland Stars in a Bland Video Game Movie | IndieWire
Uncharted Review: Tom Holland Stars in a Bland Video Game Movie | IndieWire
All an “Uncharted” movie had to accomplish — all that it possibly could accomplish — was to capture the glint and derring-do that helped the series port the spirit of Indiana Jones into the modern world. And while it’s true that the best moments of Ruben Fleischer’s thoroughly mediocre (if not unpleasant) adaptation manage to achieve that goal for three or four entire seconds at a time, this generic multiplex adventure falls so far short of its source material because it fails in the areas where history says it should have been able to exceed it. The areas where movies have traditionally had the upper hand over video games: Characters. Personality. Humor. Humanity! You know, the things that films get for free, and video games have to create through witchcraft. The same things that someone up the ladder decided to leave behind when they took a solid-gold brand like “Uncharted” and turned it into an IMAX-sized chunk of cubic zirconia, resulting in a movie that isn’t just less playable than the game on which it’s based, but less watchable too.
·indiewire.com·
Uncharted Review: Tom Holland Stars in a Bland Video Game Movie | IndieWire