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An open letter to J.K. Rowling - Mermaids
An open letter to J.K. Rowling - Mermaids
The claim that simpler gender recognition will lead to unsafe changing rooms and toilets is further undermined by a strange and ignominious chapter in North Carolina’s history where, in 2016, these exact concerns led to the introduction of a law demanding people only use toilets which correspond to the gender stated on their birth certificate. The new law not only caused a rise in transphobia, it also opened up the possibility of increased harassment of women in public restrooms who weren’t transgender but who didn’t dress or present in a ‘feminine’ way. It also meant that transgender men were being forced to use women’s toilets. In the end, a federal judge got rid of the dangerous and unworkable legislation in 2019.
“…often cite fear of safety and privacy violations in public restrooms if such laws are passed…No empirical evidence has been gathered to test such laws’ effects…This study finds that the passage of such laws is not related to the number or frequency of criminal incidents in these spaces.
Men who prey on vulnerable women are a worldwide problem, but this has nothing whatever to do with trans people. On the contrary, trans people are generally far more worried about accessing toilets and changing rooms than cisgender women, because they fear being verbally abused or attacked by people who don’t think they should be there.
It would be useful to know of the evidence you have that trans rights are affecting education and/or safeguarding. Trans rights do not affect either, just as the right to equal marriage did not affect the rights of cisgender heterosexual people to marry
We do not consider it a crime for women to express concern. We do however consider it abusive and damaging when people conflate trans women with male sexual predators, impute sexual criminality to trans identities, suggest that support of a trans child is parental homophobia and misogyny, and share uncorroborated and inaccurate information which severely damages the lives of trans and non-binary people.
·mermaidsuk.org.uk·
An open letter to J.K. Rowling - Mermaids
Editor's letter
Editor's letter
The stories we are launching with draw on themes that have long been part of the Dirt ethos: nostalgia for a smaller internet, the ephemerality of “vibes” and how they manifest on different networks, the infinite ways intellectual property can be adapted across platforms, visually-driven online subcultures, the collapse of “high” and “low” culture, and the imperfect politics of the emerging metaverse.
·dirt.fyi·
Editor's letter
Notes on “Taste” — Are.na
Notes on “Taste” — Are.na
Taste has historically been reserved for conversation about things like fashion and art. Now, we look for it in our social media feeds, the technology we use, the company we keep, and the people we hire.
Though taste may appear effortless, you can’t have taste by mistake. It requires intention, focus, and care. Taste is a commitment to a state of attention.  It’s a process of peeling back layer after layer, turning over rock after rock. As John Saltivier says in an essay about building a set of stairs, “surprising detail is a near universal property of getting up close and personal with reality.”
Taste in too many things would be tortuous. The things we have taste in often start as a pea under the mattress.
While taste is often focused on a single thing, it is often formed through the integration of diverse, and wide-ranging inputs. Steve Jobs has said, “I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.”
Taste is not the same as correctness, though. To do something correctly is not necessarily to do it tastefully. For most things, correctness is good enough, so we skate by on that as the default. And there are many correct paths to take. You’ll be able to cook a yummy meal, enjoy the movie, build a useable product, don a shirt that fits. But taste gets you to the thing that’s more than just correct. Taste hits different. It intrigues. It compels. It moves. It enchants. It fascinates. It seduces.
Taste requires originality. It invokes an aspirational authenticity. Writer George Saunders calls this “achieving the iconic space,” and it’s what he’s after when he meets his creative writing students. “They arrive already wonderful. What we try to do over the next three years is help them achieve what I call their “iconic space” — the place from which they will write the stories only they could write, using what makes them uniquely themselves…At this level, good writing is assumed; the goal is to help them acquire the technical means to become defiantly and joyfully themselves.”
It reflects what they know about how the world works, and also what they’re working with in their inner worlds. When we recognize  true taste, we are recognizing that alchemic combination of skill and soul. This is why it is so alluring.
f rich people often have good taste it’s because they grew up around nice things, and many of them acquired an intolerance for not nice things as a result. That’s a good recipe for taste, but it’s not sufficient and it’s definitely not a guarantee.
artists are more sensitive. They’re more observant, feel things more deeply, more obsessive about details, more focused on how they measure up to greatness.
·are.na·
Notes on “Taste” — Are.na
Why education is so difficult and contentious
Why education is so difficult and contentious
This article proposes to explain why education is so difficult and contentious by arguing that educational thinking draws on only three fundamental ideas&emdash;that of socializing the young, shaping the mind by a disciplined academic curriculum, and facilitating the development of students' potential. All educational positions are made up of various mixes of these ideas. The problems we face in education are due to the fact that each of these ideas is significantly flawed and also that each is incompatible in basic ways with the other two. Until we recognize these basic incompatibilities we will be unable adequately to respond to the problems we face.
·sfu.ca·
Why education is so difficult and contentious
Dirt: Coping with things
Dirt: Coping with things
Coping with things is the prevailing mood in my corner of the universe. As I write this, America has just completed an election in which many people voted primarily for the idea of voting. The prevailing candidate? Less an individual than an avatar of civility and liberalism.
We are a country founded on an idea and not an identity.
Americans have a way of obscuring reality through grand symbolism and none of the accompanying semiotic rigor. As if the facade of democracy can be upheld by not looking too closely at increasingly undemocratic outcomes — our high tolerance for multiculturalism tenuously predicated on everyone struggling equally. The difference between idea and identity is both our saving grace and our downfall. Democracy: watch the gap.
The idea of the American individual, part of the national optimism that fueled the Space Race, is far less prominent than the citizen-consumer. Attaining a degree of celebrity, still a coveted means to financial stability, thrusts one into the category of “celebrity,” where image overtakes personhood.
Lifestyle, like work, is something we can only see in aggregate. Technological gains don’t relieve the pressure for ownership; they merely reinforce it.
·dirt.substack.com·
Dirt: Coping with things
Dirt: The indomitable human spirit
Dirt: The indomitable human spirit
what stretches ahead is a banal ending that refuses to end: the slow violence of capitalism and climate change, a future of could-haves and should-haves void of capital-M meaning.
A core reason behind this genre’s popular success lies in the fact that it lacks the cloying, naïve quality so often associated with positivity. While this partially stems from the aesthetic and language employed—which, thanks to its poetic tenor, internet avant-garde style, and general high-low approach, reads as more online-experimental for those in-the-know and less cheesy iFunny reposts for Boomers—these would matter little if it weren’t for the honest realism that underpins this trend’s optimism
Unlike the deluded optimism espoused by politicians, technologists, and millionaires—which views progress as linear or believes that technology will save us from ourselves or thinks that watching celebrities sing will solve crisis—this trend, like the pessimists it responds to, recognizes that there seems to be no turning back from the precipice.
The genre positions the exercise and resilience of the “Indomitable Human Spirit” at the scale of a single life at the center of its philosophical optimism—not our ability to save the future, but rather our willingness to try and endure with grace.
·dirt.substack.com·
Dirt: The indomitable human spirit
What “Tár” Knows About the Artist as Abuser
What “Tár” Knows About the Artist as Abuser
By creating a character who can’t be written off as another predictably problematic man, “Tár” draws our attention to how Lydia learned to become one. And, by following Lydia closely, the film relieves the audience of a neurotic cultural obsession with the artistic legacies of real-life powerful figures, focussing instead on their tools. In lieu of asking “Can you separate the art from the artist?” or “But what will happen to these poor, bad men?,” “Tár” asks, “What does power look like, feel like, not only within an institution but within an individual psyche?”
At nineteen, I wrote in a private journal that “the knowledge that anything I feel has already been expressed in a work of art” was my version of feeling watched over by a higher power.
I do not mean to suggest that art works can be divorced from social context, only that our reactions to them are not, in themselves, public statements, acts of harm, or good deeds.
·newyorker.com·
What “Tár” Knows About the Artist as Abuser
Introducing metalabel | Metalabel
Introducing metalabel | Metalabel
Record and fashion labels use the actual word “label,” but publishing houses, art galleries, filmmakers, and other collectives are all examples of a category we might call “culture labels” — entities that exist to fund, distribute, and promote culture of one kind or another.Most culture labels exist to promote a specific aesthetic, region, or point of view. A punk label flies the flag for punk rock with every record it puts out. A postcolonial fiction publisher creates space for marginalized voices in wider culture. These labels establish this perspective incrementally, release by release.
Labels provide seed funding to new ideas. Labels find, sign, and support talent. Labels signal to the rest of their ecosystem what matters. Taken all together, we can better appreciate what labels are. Labels are startups and institutions for culture.
It’s no coincidence that the push against labels coincided with the rise of the so-called “Creator Economy” and its new heroic myth of the independent creator who out-hustles and out-competes their way to millions of subs and riches. But the truth of the Creator Economy myth has become clear: billion-dollar platforms turning people into content factories and offering little in the way of creative support, financial security, or context in return.
·releases.metalabel.xyz·
Introducing metalabel | Metalabel
Life After Lifestyle
Life After Lifestyle
A hundred years ago, when image creation and distribution was more constrained, commerce was arranged by class. You can conceive of it as a vertical model, with high and low culture, and magazines and product catalogs that represent each class segment. Different aspirational images are shown to consumers, and each segment aspires upward to the higher level.
The world we live in is no longer dominated by a single class hierarchy. Today you have art, sport, travel, climbing, camping, photography, football, skate, gamer.
Class still exists, but there’s no longer just one aesthetic per class. Instead, “class” is expressed merely by price points that exist within consumer subcultural categories
In the starter pack meme, classes of people are identified through oblique subcultural references and products they are likely to consume. Starter pack memes reverse engineer the demographic profile: people are composites of products they and similar people have purchased, identified through credit card data and internet browsing behavior tracked across the web. While Reddit communities for gear were self-organizing consumer subcultures from one direction, companies and ad networks were working toward the same goal from the other direction.
API-ification has happened across the entire supply chain. Companies like CA.LA let you spin up up a fashion line as fast as you’d spin up a new Digital Ocean droplet, whether you’re A$AP Ferg or hyped NYC brand Vaquera. Across the board, brands and middleware were opening new supply chains, which then became accessible entrepreneurs targeting all sorts of subcultural plays. And with Shopify, Squarespace, and Stripe, you can open an online store and accept payments in minutes. Once the goods are readily available, everything becomes a distribution problem—a matter of finding a target demographic and making products legible to it.
Now it’s less about the supply chain & logistics and more about the subcultures / demographics. Brands aren’t distinguishable by their suppliers, but by their targets.
Products begin their life as an unbranded commodities made in foreign factories; they pass through a series of outsourced relationships —brand designers, content creators, and influencers—which construct a cultural identity for the good; in the final phase, the product ends up in a shoppable social media post
way: in the cultural production service economy, all culture is made in service of for-profit brands, at every scale and size.
European and American commentators of all political stripes recognize the current cultural moment as one that is stuck in some way. Endless remakes and reboots, endless franchises, cinematic universes, and now metaverses filled with brands who talk to each other; a culture of nostalgia with no real macro narrative
Beyond our workplaces, what else is stepping in to provide a sense of community and belonging?
All in all, product marketing businesses can only do so much to situate their goods in these broader cultural worlds without eating into their margins. This seemingly insurmountable gap is what my workshops were trying to address. But what would it mean for brands to stop pointing to culture, and to start being it?
Culture is a process, with the end result of shaping human minds.
Today, social media has become a more perfect tool for culture than Arnold could have imagined, and its use a science of penetrating the mass mind. All communication now approaches propaganda, and language itself has become somebody else’s agenda. Little
When you bought Bitcoin and Ether, it’s with the knowledge that there was also a culture there to become part of. Now years later, there are many tribes to “buy into,” from Bitcoin Christians to Bitcoin carnivores, from Ethereum permissionless free market maxis to Ethereum self-organizing collective decentralized coop radicals. Even if none of these appeal to you, you still end up becoming what “the space” (crypto’s collective term for itself) calls a “crypto person.” The creation of more and more “crypto people” is driven by the new revenue model cryptocurrencies exhibit. The business logic of these tokens is “number go up,” a feat accomplished by getting as many people to buy the token as possible. In other words, the upside opportunity is achieved with mass distribution of Bitcoin and Ethereum culture—the expansion of what it means to be an ETH holder into new arenas and practices. Buyers become evangelists, who are incentivized to promote their version of the subculture.
In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths.
Under CPSE models, companies brand products. They point to subcultures to justify the products’ existence, and use data marketing to sort people into starterpack-like demographics. Subcultures become consumerized subcultures, composed of products
Authenticity, I came to understand, was more than a culture of irony and suspicion of everything commercial culture has to offer. It drew on a deep moral source that runs through our culture, a stance of self-definition, a stance of caring deeply about the value of individuality.
·subpixel.space·
Life After Lifestyle
The Perils of Audience Capture
The Perils of Audience Capture
While it may ostensibly appear to be a simple case of influencers making a business decision to create more of the content they believe audiences want, and then being incentivized by engagement numbers to remain in this niche forever, it's actually deeper than that. It involves the gradual and unwitting replacement of a person's identity with one custom-made for the audience.
Put simply, in order to be someone, we need someone to be someone for.
When influencers are analyzing audience feedback, they often find that their more outlandish behavior receives the most attention and approval, which leads them to recalibrate their personalities according to far more extreme social cues than those they'd receive in real life. In doing this they exaggerate the more idiosyncratic facets of their personalities, becoming crude caricatures of themselves.
As the caricature becomes more familiar than the person, both to the audience and to the influencer, it comes to be regarded by both as the only honest expression of the influencer, so that any deviation from it soon looks and feels inauthentic. At that point the persona has eclipsed the person, and the audience has captured the influencer.
he implied his firing was part of the conspiracy to silence the truth, and urged his loyal followers to subscribe to his Substack, as this was now his family’s only source of income. His new audience proved to be generous with both money and attention, and his need to meet their expectations seems to have spurred him, consciously or unconsciously, to double down on his more extreme views. Now almost everything he writes about, from Covid to Ukraine, he somehow ties to the shadowy New World Order.
Money really misaligns incentives
I wanted an audience, but I also knew that having the wrong audience would be worse than having no audience, because they'd constrain me with their expectations, forcing me to focus on one tiny niche of my worldview at the expense of everything else, until I became a parody of myself.
I ensured that my brand image—the person that my audience expects me to be—was in alignment with my ideal image—the person I want to be. So even though audience capture likely does affect me in some way, it only makes me more like the person I want to be.
Ideally.
This is the ultimate trapdoor in the hall of fame; to become a prisoner of one's own persona. The desire for recognition in an increasingly atomized world lures us to be who strangers wish us to be. And with personal development so arduous and lonely, there is ease and comfort in crowdsourcing your identity.
·gurwinder.substack.com·
The Perils of Audience Capture
Storytelling — The American Tradition
Storytelling — The American Tradition
America arguably lacks a folklore proper, in the old-world sense of a body of narratives that explore the philosophical themes of the everyday life of commoners with significant mythological license
Unlike traditional folklore, American industrial folklore is a realist, literal tradition, with the presumption of factuality, and a preference for first-person telling of recent or contemporary events over retellings and handed-down lore
the cowboy western went straight from epic to commercial theater without spending any time simmering as a folklore.
The American hero of folklore, then, is a grifter who tells the tale of his own redemption. Only, he (it is nearly always a he) is a grifter with a heart of gold who might pull little cons to get ahead, but stays true-hearted and noble where it actually matters.
·ribbonfarm.com·
Storytelling — The American Tradition
Our Humanity Depends on the Things We Don’t Sell
Our Humanity Depends on the Things We Don’t Sell
In his 1954 lecture ‘The Question Concerning Technology,’ Martin Heidegger argued that when we organize life under the rubric of technology, the world ceases to have a presence in its own right and is ordered instead as ‘standing-reserve’—that is, as resources to be instrumentalized. Coal and iron ore, the products of technology themselves, and even human sexual desire then come to be seen as part of the standing-reserve. It becomes increasingly difficult to see reasons why there should exist any limits on extracting such resources.
·palladiummag.com·
Our Humanity Depends on the Things We Don’t Sell
Dirt: Nowhere or New York
Dirt: Nowhere or New York
The preceding pandemic year had been a time of unprecedented digital immersion. With less material to draw upon from the outside world, we frantically generated content about content. Memes evolved at an accelerated rate, all the more recursive because they were all we had. At the time, this didn’t even feel strange, because it was the mere culmination of what we’d been building toward for the prior decade, and we were already acclimated. 2020 put the finishing touches on that process of rewiring our brains for social media, fully orienting us toward a world where everything is content and potential raw material for memes and discourse.
New Gentrification — metagentrification — is post-millennial, illegible, and hyper-self-aware (“Not me eating breakfast at Dimes!”). Micro-neighborhoods and scenes rapidly emerge, memeified from the start, encouraging an incessant exegesis among their ever-expanding horde of participants, many of whom seem to simultaneously exist within those worlds and at an ironic distance from them. The most sophisticated providers of detached commentary, and the most viral memes, become symbolic pillars of the neighborhood itself. The entire construct feels like a Russian doll of such knowingness, the center of which, if you ever reach it, may or may not turn out to be anything at all.
Hipsters had a coherent if embarrassing system of values, celebrating elusive objectives like authenticity; with so many of those ideals long since commodified or extinguished, an impenetrable nihilism has replaced it, accepting that if everything is just content, it can all be worn like a costume and then discarded when the starter pack of which it’s part evolves and renders it obsolete.
Sundberg quotes a Dimes Square local who worries that the neighborhood’s new hotel development will unleash another wave of thinkpieces and clueless tourists — people who “think it’s a real thing.” She continues, “It’s not a real thing. It was a joke that journalists and people who don’t live here kind of escalated into a reality.” To the tourists, the firsthand experience of the place must indeed be puzzling, even disappointing, like visiting the diner from Seinfeld. Clandestino is an ordinary bar, albeit more crowded these days. The real thing is anchored somewhere else, and those visitors have probably already found it.
·dirt.substack.com·
Dirt: Nowhere or New York