The One Best Way Is a Trap
about optimizing tendencies and a form of perfectionism
Lately, I’ve been summing up Ellul’s technique by describing it as the relentless drive to optimize all human experience for efficiency. But Ellul also helped us out with another more felicitous phrasing. He referred to technique as the search for the “one best way.” So, for example, in The Technological Society Ellul wrote, “This ‘one best way’ becomes a dogma that applies to increasingly more aspects of life. This destroys choice. Nothing can compete with technique.”
One under-appreciated consequence of believing there is such a thing as the “one best way” in every aspect of life is subsequently living with the unyielding pressure to discover it and the inevitable and perpetual frustration of failing to achieve it. And not only frustration. It produces anxiety, fear, compulsiveness, resignation, and, ultimately, self-loathing. If there is “one best way,” how will I know it? If I have not found it, have I failed? And is it my fault?
the human person becomes “prey to a permanent panic that he is unable to translate into personal action.”
I think, for example, of how social media, in its form and content, became just another way to optimize the self and its relations. We were subjected to techniques designed to optimize for compulsive engagement and we ourselves internalized the logic in the way we learned to conduct ourselves online. And is there any more dispiriting word in the English tongue than “gamification.”
Digital tools have made it possible to measure, quantify, analyze, and regiment ever larger swaths of human experience, and so often with the implicit promise of disclosing the “one best way.”
(Interestingly, given the way “AI” is often marketed, we might understand it as digital technology’s compensatory complement to the more relentless forms of technique it has enabled. It promises to humanize the techniques by relieving us of some of the most tedious forms of work, personalizing the coping mechanisms, or giving us new tools for “creativity,” but without ever questioning the logic of the system.)
the very tools that promise to disclose the “one best way” are like two-way mirrors, they allow us to see but also to be seen. They promise to empower us to optimize our lives for the sake of our self-chosen goals, while empowering those who would condition and optimize us for their profit.