Leviathan Wakes: the case for Apple's Vision Pro - Redeem Tomorrow
The existing VR hardware has not received sufficient investment to fully demonstrate the potential of this technology. It is unclear whether the issues lie with augmented reality (AR) itself or the technology used to deliver it. However, Apple has taken a different approach by investing significantly in creating a serious computer with an optical overlay as its primary interface. Unlike other expensive headsets, Apple has integrated the ecosystem to make it appealing right out of the box, allowing users to watch movies, view photos, and run various apps. This comprehensive solution aims to address the uncertainties surrounding AR. The display quality is top-notch, finger-based interaction replaces clunky joysticks, and performance is optimized to minimize motion sickness. Furthermore, a large and experienced developer community stands ready to create apps, supported by mature tools and extensive documentation. With these factors in place, there is anticipation for a new paradigm enabled by a virtually limitless monitor. The author expresses eagerness to witness how this technology unfolds.
What can you do with this thing? There’s a good chance that, whatever killer apps may emerge, they don’t need the entire complement of sensors and widgets to deliver a great experience.
As that’s discovered, Apple will be able to open a second tier in this category and sell you a simplified model at a lower cost. Meanwhile, the more they manufacture the essentials—high density displays, for example—the higher their yields will become, the more their margins will increase.
It takes time to perfect manufacturing processes and build up capacity. Vision Pro isn’t just about 2024’s model. It’s setting up the conditions for Apple to build the next five years of augmented reality wearable technology.
VR/AR doesn’t have to suck ass. It doesn’t have to give you motion sickness. It doesn’t have to use these awkward, stupid controllers you accidentally swap into the wrong hand. It doesn’t have to be fundamentally isolating.
If this paradigm shift could have been kicked off by cheap shit, we’d be there already. May as well pursue the other end of the market.
what starts as clunky needn’t remain so. As the technology for augmented reality becomes more affordable, more lightweight, more energy efficient, more stylish, it will be more feasible for more people to use.
In the bargain, we’ll get a display technology entirely unshackled from the constraints of a monitor stand. We’ll have much broader canvases subject to the flexibility of digital creativity, collaboration and expression.
What this unlocks, we can’t say.