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Why Does Everything On Netflix Look Like That?
Why Does Everything On Netflix Look Like That?
Although it’s hard to pinpoint what exactly makes all Netflix shows look the same, a few things stand out: The image in general is dark, and the colors are extremely saturated; Especially in scenes at night, there tends to be a lot of colored lighting, making everything look like it’s washed in neon even if the characters are inside; Actors look like the makeup is caked on their faces, and details in their costumes like puckering seams are unusually visible
Much like you can instantly recognize a Syfy channel production by its heavy reliance on greenscreen but not as expensive computer-generated special effects, or a Hallmark movie by it’s bright, fluffy, pastel look, Netflix productions also have recognizable aesthetics. Even if you don’t know what to look for, it’s so distinct that you’ll probably be able to guess whether or not something was created for Netflix just based on a few frames.
Netflix requests some basic technical specifications from all its productions, which include things like what cameras to use, Netflix’s minimum requirements for the resolution of the image, and what percentage of the production can use a non-approved camera.
Connor described the budgets on Netflix projects as being high, but in an illusory way. This is because in the age of streaming, “above the line” talent like big name actors or directors get more of the budget that’s allotted to Netflix projects because they won’t get any backend compensation from the profits of the film or television show.“They're over compensated at the beginning,” Connor said. “That means that all of your above the line talent now costs, on day one that the series drops, 130 percent of what it costs somewhere else. So your overall budget looks much higher, but in fact, what's happened is to try to save all that money, you pull it out of things like design and location.”
·vice.com·
Why Does Everything On Netflix Look Like That?
Synthography – An Invitation to Reconsider the Rapidly Changing Toolkit of Digital Image Creation as a New Genre Beyond Photography
Synthography – An Invitation to Reconsider the Rapidly Changing Toolkit of Digital Image Creation as a New Genre Beyond Photography
With the comprehensive application of Artificial Intelligence into the creation and post production of images, it seems questionable if the resulting visualisations can still be considered ‘photographs’ in a classical sense – drawing with light. Automation has been part of the popular strain of photography since its inception, but even the amateurs with only basic knowledge of the craft could understand themselves as author of their images. We state a legitimation crisis for the current usage of the term. This paper is an invitation to consider Synthography as a term for a new genre for image production based on AI, observing the current occurrence and implementation in consumer cameras and post-production.
·link.springer.com·
Synthography – An Invitation to Reconsider the Rapidly Changing Toolkit of Digital Image Creation as a New Genre Beyond Photography