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The Comfortable Problem of Mid TV
The Comfortable Problem of Mid TV
Today's landscape is dominated by well-made but creatively conservative programs that trade ambition for dependability. The rise of streaming, the need to attract subscribers, and an abundance of talented creators have contributed to this trend, resulting in a proliferation of shows that are "fine" and "good enough" but lack the ability to truly surprise or engage viewers. There's an overall shift towards a "comfortable" and "familiar" middle ground in the industry.
What we have now is a profusion of well-cast, sleekly produced competence. We have tasteful remakes of familiar titles. We have the evidence of healthy budgets spent on impressive locations. We have good-enough new shows that resemble great old ones.
Put these two forces together — a rising level of talent and production competence on the one hand, the pressure to deliver versions of something viewers already like on the other hand — and what do you get? You get a whole lot of Mid.
MID IS NOT the mediocre TV of the past. It’s more upscale. It is the aesthetic equivalent of an Airbnb “modern farmhouse” renovation, or the identical hipster cafe found in medium-sized cities all over the planet. It’s nice! The furniture is tasteful, they’re playing Khruangbin on the speakers, the shade-grown coffee is an improvement on the steaming mug of motor oil you’d have settled for a few decades ago.
Mid is fine, though. It’s good enough.
Mid TV, on the other hand, almost can’t be bad for some of the same reasons that keep it from being great. It’s often an echo of the last generation of breakthrough TV (so the highs and lows of “Game of Thrones” are succeeded by the faithful adequacy of “House of the Dragon”).
As more people drop cable TV for streaming, their incentives change. With cable you bought a package of channels, many of which you would never watch, but any of which you might.
So where HBO used to boast that it was “not TV,” modern streamers send the message, “We’ll give you a whole lot of TV.” It can seem like their chief goal is less to produce standout shows than to produce a lot of good-looking thumbnails.
·nytimes.com·
The Comfortable Problem of Mid TV