Found 2 bookmarks
Custom sorting
What Is Going On With Next-Generation Apple CarPlay?
What Is Going On With Next-Generation Apple CarPlay?
I’d posit that a reason why people love CarPlay so much is because the media, communication, and navigation experiences have traditionally been pretty poor. CarPlay supplants those, and it does so with aplomb because people use those same media, communication, and navigation features that are personalized to them with their phones when they’re not in their cars.
No one is walking around with a speedometer and a tachometer on their iPhone that need to have a familiar look and feel, rendered exclusively in San Francisco. As long as automakers supply the existing level of CarPlay support, which isn’t a given, then customers like us would be content with the status quo, or even a slight improvement.
In my humble opinion, Next-Gen CarPlay is dead on arrival. Too late, too complicated, and it doesn’t solve the needs of automakers or customers. Instead of letting the vehicle’s interface peak through, Apple should consider letting CarPlay peak through for the non-critical systems people prefer to use with CarPlay.
Design a CarPlay that can output multiple display streams (which Apple already over-designed) and display that in the cluster. Integrate with the existing controls for managing the interfaces in the vehicle. When the phone isn’t there, the vehicle will still be the same vehicle. When the phone is there, it’s got Apple Maps right in the cluster how you like it without changing the gauges, or the climate controls, or where the seat massage button is.
The everyday irritations people have are mundane, practical, and are not related to how Apple-like their car displays can look.
·joe-steel.com·
What Is Going On With Next-Generation Apple CarPlay?
Apple Intelligence is Right On Time
Apple Intelligence is Right On Time

Summary

  • Apple remains primarily a hardware company, and an AI-mediated future will still require devices, playing to Apple's strengths in design and integration.
  • AI is a complement to Apple's business, not disruptive, as it makes high-performance hardware more relevant and could drive meaningful iPhone upgrade cycles.
  • The smartphone is the ideal device for most computing tasks and the platform on which the future happens, solidifying the relevance of Apple's App Store ecosystem.
  • Apple's partnership with OpenAI for chatbot functionality allows it to offer best-in-class capabilities without massive investments, while reducing the threat of OpenAI building a competing device.
  • Building out the infrastructure for API-level AI features is a challenge for Apple, but one that is solvable given its control over the interface and integration of on-device and cloud processing.
  • The only significant threat to Apple is Google, which could potentially develop differentiated AI capabilities for Android that drive switching from iPhone users, though this is uncertain.
  • Microsoft's missteps with its Recall feature demonstrate the risks of pushing AI features too aggressively, validating Apple's more cautious approach.
  • Apple's user-centric orientation and brand promise of privacy and security align well with the need to deliver AI features in an integrated, trustworthy manner.
·stratechery.com·
Apple Intelligence is Right On Time