At Tokyo Disneyland, for example, you can create elaborate in-reach prop displays that will never, ever be disturbed or broken by guests — rules are rules. (By the same token, I once got politely yelled at there for ducking under a chain to shortcut a completely, 100% empty line. I absolutely had to walk through the entire, empty switchback. And that’s fair, I was breaking the rules!) Whereas here in America, if your prop is not literally bolted down, it’s likely to show up on eBay / Van Eaton within the week.

honestly, a lot of it, I think, is just that some designers are amazing at imagining things, but not as amazing at imagining them surrounded by the universe. That beautiful thing you’re working on, it lives in a window on your monitor tucked under a title bar, and that’s as tricky as it gets. What if you can’t imagine your thing in its final context? What if you aren’t great at predicting human behaviors other than your own?

good design isn’t just beautiful and incredible and boundary-pushing, it also remembers what it means to be human.

Oh ElonWell, look, if I were the newly hired chief executive officer of a social media company, and if the directors and shareholders who brought me in as CEO had told me that my main mission was to turn around the company’s precarious financial situation by improving our position with advertisers, and if I spent my first few weeks reassuring advertisers and rebuilding relationships and talking up our site’s unique audience and powerful engagement, and then one day my head of software engineering came to me and said “hey boss, too many people were too engaged with too many posts, so I had to limit everyone’s ability to view posts on our site, just FYI,” I would … probably … fire ... him?

I mean I suppose I might ask questions like “Is this because of some technological limitation on our system? Is it because you were monkeying with the code without understanding it? Is it because you tried to stop people from reading the site without logging in, 3 and messed up and stopped them from reading the site even when they logged in? Is it because you fired and demoralized too many engineers so no one was left to keep the systems running normally? Is it because you forgot to pay the cloud bills? Is it because deep down you don’t like it when people read posts on our site and you want to stop them, or you don’t like relying on ad revenue and want to sabotage my ability to sell ads?”

no matter what the answers are, this guy’s gotta go. If you are in charge of the software engineers at a social media site, and you make it so that people can’t read the site, that’s bad.

Over the past 10 days, [Ultimate Fighting Championship President Dana] White said he, Mr. Musk and [Mark] Zuckerberg — aided by advisers — have negotiated behind the scenes and are inching toward physical combat. While there are no guarantees a match will happen, the broad contours of an event are taking shape, said Mr. White and three people with knowledge of the discussions.People keep emailing to ask about, like, the fiduciary duties and securities-law disclosure issues here, but I’m gonna wait until they’re in the octagon before I worry about that stuff

The success of frozen pizza, in general, and Minnesota’s Totino’s company, in particular, caught his eye and he wanted to move quickly into that arena. He would, of course, develop his own frozen pizza, but Paulucci had another idea. Chun King churned out thousands of mini egg rolls per day and Jeno figured that an egg roll wrapper could be filled with just about anything. He told his vice president of research and development to turn this idea into reality. The VP, in turn, assigned the task to Beatrice (Luoma) Ojakangas, by coincidence, the older sister of the engineer who had developed the egg roll machine for Chun King.

If the general feeling toward pizza rolls in the 2020s is that they’re for busy kids or stoned adults (as is the consensus in those Reddit discussions explaining the food to non-Americans, which I think tracks with the broader cultural understanding of who eats them today), in the 1960s, they were something different: a new and nifty treat you could serve as a canapé.

In many ways, then, pizza rolls are the perfect American food: a slightly ridiculous and nontraditional dish that pulls from multiple cultural sources outside this country. Their very existence, and the way in which they’re sold, symbolizes the abundance of the USA—its richness of cultures, its excess of resources, its delight in just kinda making things up and seeing if they work.

American food, as a broad-brush concept, is defined not by a specific set of dishes or flavors but by its incredible variety. Obviously—obviously—you can find lots of tasty food in the USA and plenty of regional specialties. But many of those local delicacies have faded away over the years, and as a nation, our signature thing is that you can get, for example, dozens of kinds of orange juice at any time of the year and hundreds of yogurt flavors, and seemingly every grocery store and strip mall has foods that originated in various far-off corners of the world.

“Emily in Paris” begins and ends in an avalanche of desiccated digital-marketing language that seems to have subsumed Emily’s soul. She cares about nothing more than “social,” impressions, R.O.I. Many episodes climax in the successful taking of a photo for Instagram.

If you want more drama, you can open Twitter, to augment the experience. Or just leave the show on while cleaning the inevitable domestic messes of quarantine. Eventually, sensing that you’ve played two episodes straight without pausing or skipping, Netflix will ask if you’re still really watching. Shamed, I clicked the Yes button, and Emily continued being in Paris.

Ambient denotes something that you don’t have to pay attention to in order to enjoy but which is still seductive enough to be compelling if you choose to do so momentarily. Like gentle New Age soundscapes, “Emily in Paris” is soothing, slow, and relatively monotonous, the dramatic moments too predetermined to really be dramatic.

As with soaps and chores, the current flow of ambient television provides a numbing backdrop to the rest of our digital consumption: feeds of fragmented text, imagery, and video algorithmically sorted to be as provocative as possible. Ambience offers the increasingly rare possibility of disengagement while still staring at a screen.

the hypnotic quality of ambient content creates a false sense that whatever it presents is a neutral condition, a common denominator, though it is decidedly not.

Streaming companies once pitched themselves as innovators for offering the possibility to watch anything at any time, but do we really want to choose? The prevalence of ambient media suggests that we don’t

It’s more atmosphere than content, the motion, the music, and the backdrop coalescing into a single moment of bittersweet freedom that loops over and over again.

“Street Food” focusses on the casual cuisine of different regions, a mood board of inebriated snacking. “Taco Chronicles” eliminates the need for a human subject altogether, by offering narrations from the personified voice of the food itself: “Soy el taco de carnitas.” Chef biography or historical education come second to the hindbrain visual pleasure of meat bouncing on a grill. The shows are functionally screen savers, never demanding your attention; they do draw it, but only as much as a tabletop bouquet of flowers.

TikTok’s For You tab serves an endless stream of short videos that algorithmically adapt to your interests, sorting the content most likely to engage you. Using it feels like having your mind read, because all you do is watch or skip, focus or ignore, a decision made too fast to be fully conscious. Individual videos or accounts matter less than categories or memes; at the moment, my feed is mostly clips of skateboarding, cooking, and carpentry, not unlike the mundanity of the Netflix shows but also accelerated into media gavage. TikTok is an app for ambience.

The passive engagement of ambient television is a boon for streaming services, which just want you to keep binging so that you feel your subscription is justified.