Decentralized blockchains eliminate middlemen. We live in an era of 30% app store take rates, opaque algorithms, and where an increasingly high volume of content competes for an ever-dividing audience for attention. An outsize amount of the value created on these networks gets siphoned away by the platforms themselves, and a similar degree of uncertainty abounds when it comes to the terms, services, and standards permitted by these platforms.

In his 1954 lecture ‘The Question Concerning Technology,’ Martin Heidegger argued that when we organize life under the rubric of technology, the world ceases to have a presence in its own right and is ordered instead as ‘standing-reserve’—that is, as resources to be instrumentalized. Coal and iron ore, the products of technology themselves, and even human sexual desire then come to be seen as part of the standing-reserve. It becomes increasingly difficult to see reasons why there should exist any limits on extracting such resources.

Whenever Facebook changes its interface, it has an impact on how millions of people communicate. In this sense, user interfaces are cultural artefacts.

It is sort of miraculous that modern video codecs like H.265 have made it possible to fit videos of increasing quality and resolution into shrinking amounts of space. But when it comes to software, the pattern is exactly backwards.

the concept of file folders and directories, essential to previous generations’ understanding of computers, is gibberish to many modern students.

be inspired by the untapped potential of human capabilities. Don't just extrapolate yesterday's technology and then cram people into it.

if you go into the Shanghai City Guide, it’s easy to put together a list of must-visit restaurants or family-friendly activities. Plus, not only is it easy to create bookmarks of places you want to save, but you can also browse other public bookmarks curated by creators and influencers, and then sort the bookmarks by location or distance. This type of bookmark discovery is a completely different use case than how we use Google Maps or Yelp today. Our Western location-based platforms use a manual, search-based process that primarily works for high-intent discovery. In contrast, thanks to the algorithms and user behavior on Douyin, the app can push new places to a user that he or she would never have thought to search for. Short video effectively enables the continuous discovery of the best places around you, and it gets better with every swipe as the platform better understands you and your interests.

In 2011, Google found its search results facing severe scrutiny because so-called “content farms” (websites that produced high volumes of low-quality content) were dominating the search results. Google’s SERPs were also cluttered with websites featuring unoriginal and auto-generated content – and even, in some instances, scraper sites were outranking content originators

"People seek simple solutions [and] the truth is kind of boring sometimes. Anybody who's got good innovations on reducing polarization, getting the truth to be as interesting as the crazy stuff, that would be well worth investing in," Gates told Forbes.

Humor us for a moment and picture your favorite neighborhood restaurant. Ours is a corner spot in Fort Greene, Brooklyn. It has overflowing natural light, handmade textile seat cushions, a caramel wood grain throughout, and colorful ornaments dangling from the ceilings. Can you picture yours? Do you feel the warmth and spirit of the place?A Silicon Valley optimizer might say, “Well, they don’t brew their coffee at exactly 200 degrees. And the seats look a little ratty. And the ceiling ornaments don’t serve any function.”But we think that’s exactly the point. That these little, hand-crafted touches give our environment its humanity and spirit. In their absence, we’re left with something universal but utterly sterile — a space that may “perfectly” serve our functional needs, but leave our emotional needs in the lurch.

Operating systems were bubbly and evanescent, like nature. Apps were customizable, in every shape and size. And interfaces drew on real-life metaphors to help you understand them, integrating them effortlessly into your life.But as our everyday software tools and media became global for the first time, the hand of the artist gave way to the whims of the algorithm. And our software became one-size-fits-all in a world full of so many different people. All our opinions, beliefs, and ideas got averaged out — producing the least common denominator: endless sequels that everyone enjoys but no one truly loves.When our software optimizes for numbers alone — no matter the number — it appears doomed to lack a certain spirit, and a certain humanity.

In the end, we decided that we didn’t want to optimize for numbers at all. We wanted to optimize for feelings.While this may seem idealistic at best or naive at worst, the truth is that we already know how to do this. The most profound craftsmanship in our world across art, design, and media has long revolved around feelings.

When Olmstead crafted Central Park, what do you think he was optimizing for? Which metric led to Barry Jenkins’ Moonlight? What data brought the iPhone into this world? The answer is not numerical. It’s all about the feelings, opinions, experiences, and ideas of the maker themself. The great Georgia O’Keefe put it this way: "I have things in my head that are not like what anyone has taught me... so I decided to start anew."

James Turrell took inspiration from astronomy and perceptual psychology. Coco Chanel was most influenced by nuns and religious symbols. David Adjaye drew from Yoruban sculpture, and Steve Jobs from Zen Buddhism and calligraphy.

And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives and taste.

You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways, their primary value might often come from how they make us feel by triggering a memory, helping us carry on a tradition, stimulating our senses, or just creating a moment of peace.This is not to say that metrics should not play a role in what we do. The age of metrics has undeniably led us to some pretty remarkable things! And numbers are a useful measuring stick to keep ourselves honest.But if the religion of technology preaches anything, it celebrates progress and evolution. And so we ask, what comes next? What do we optimize for beyond numbers? How do we bring more of the world around us back into the software in front of us?

So using that hook of “simplicity”, the best advice for “doing agile” is: Read the manifesto Figure out what makes you happy. And do that.

In fact, more people are technologists than ever before, insofar as a “technologist” can be defined as someone inventing, implementing or repurposing technology. In particular, the personal computer has allowed anyone to live in the unbounded wilderness of the internet as they please. Anyone can build highly specific corners of cyberspace and quickly invent digital tools, changing their own and others’ technological realities. “Technologist” is a common identity that many different people occupy, and anyone can occupy. Yet the public perceptions of a “technologist” still constitute a very narrow image.

A technologist makes reason out of the messiness of the world, leverages their understanding to envision a different reality, and builds a pathway to make their vision happen. All three of these endeavors—to try to understand the world, to imagine something different, and to build something that fulfills that vision—are deeply human.

Humans are continually distilling and organizing reality into representations and models—to varying degrees of accuracy and implicitness—that we can understand and navigate. Our intelligence involves making models of all aspects of our realities: models of the climate, models of each other’s minds, models of fluid dynamics.

We are an unprecedentedly self-augmenting species, with a fundamental drive to organize, imagine, construct and exercise our will in the world. And we can measure our technological success on the basis of how much they increase our humanity. What we need is a vision for that humanity, and to enact this vision. What do we, humans, want to become?

As a general public, we can collectively hold technologists to a higher ethical standard, as their work has important human consequences for us all. We must begin to think of them as doing deeply human work, intervening in our present realities and forging our futures. Choosing how best to model the world, impressing their will on it, and us. We must insist that they understand their role as augmenting and modifying humanity, and are responsible for the implications. Collective societal expectations are powerful; if we don’t, they won’t.

By improving home charging for urban apartment dwellers and prioritizing vehicles with smaller batteries, rather than road-trip-enabling charging stations and big batteries, we could maximize the miles we can affordably electrify. In an era of battery scarcity, we could have two 150-mile E.V.s for the battery capacity in every 300-mile E.V. Or, using the same 300-mile E.V. battery, you could have six plug-in hybrids with 50 miles of electric range for daily driving and a gasoline engine for those rarer road trips or many, many more e-bikes.

Rather than holding E.V. adoption hostage to our ability to make batteries match internal combustion in every way, government policy should focus on the cases where E.V.s have advantages that internal combustion will never match: waking up every morning with a full “tank” sufficient for daily commuting and errands.

That laptop has a full-sized keyboard and a beautiful 13-inch display. Maybe a 14-inch display with really small bezels. A smaller display is too small for most people’s taste (and may necessitate a slightly cramped keyboard); a larger display makes for too big and heavy a device for everyperson needs. The battery lasts all day despite active use and screen brightness being set to “plenty bright”. It has no fan because fan noise is abhorrent, but needs no fan because it’s equipped with chips that run more than fast enough without an active cooling system. The machine itself is physically durable and visually attractive. It has at least two high-speed modern I/O ports and a MagSafe port for charging. It doesn’t bother with legacy I/O ports, except, perhaps, a headphone jack, because that’s the only legacy port most people really will use. It only offers SSD storage. It runs just fine with the base amount of memory, but can be configured with up to two or three times more RAM, because more RAM is always better.3 This new M2 MacBook Air is that machine.

Thermals are where people seem spooked. People are just so scarred from their experience with x86-based laptops (Apple’s or otherwise) over the last decade or so, as Intel lost the performance-per-watt plot, that they just can’t bring themselves to believe that a thin, high-performance, long-lasting, cool-running laptop with no fan (or, in Apple’s parlance, no “active cooling system”) is possible, let alone available at consumer-level prices. I’m here to reassure you: the new M2 MacBook Air is thin, high-performance, long-lasting, cool-running, and has no fan.

Basically, there are millions of people whose computing needs would be more than met by the MacBook Air but who feel like they probably need a slightly thicker laptop with a fan on the inside and the word “Pro” stamped on the outside2 because their current ostensibly pro-level laptop — which may well be a MacBook Pro from Apple with Intel inside — struggles under the load of their daily work. It runs hot, the fans scream, and the battery doesn’t last long enough. Switching to this new thinner fan-less MacBook Air from a thicker MacBook Pro that makes frequent, clearly audible, use of its fan sounds like a downgrade. But for the overwhelming majority of Intel-based MacBook Pro users, it’s not. Switching to the new M2 MacBook Air would be the biggest upgrade in their computing lives.

The aforementioned “sounds too good to be true” incredulity is, I think, why the 13-inch M2 MacBook Pro exists. It’s why the M1 version of the 13-inch MacBook Pro sold well (second only to the MacBook Air) and why the new M2 version will continue to sell well. I expect it to remain the second-best selling Mac that Apple makes and yet, technically, it’s a machine almost no one should buy. But they do buy it, and like it, because they think they need it. It’s like people who think they want a big pickup truck or SUV yet never once use them for anything more than a smaller vehicle can handle. They just want it, because it feels like what they need, even though it isn’t in a practical sense.