I speak to a lot of content people who are really struggling to get their organisation to accept good content design. This post is for you.

A collaboratively developed, universal content style guide, based on usability evidence. Created by Content Design London.

If you make your content easy to read, you aren’t ‘dumbing down’, you are opening up your information to anyone who wants to read it.

Content design is answering a user need in the best way for the user to consume it. But let me expand on that a bit more.