All organisms, including humans, face the fundamental challenge to interact with the environment in a manner that maximizes rewards while minimizing situations that lead to harm or such that cause boredom. Our reward system motivates us to primarily engage in activities that provide us with positive reinforcements. Fully aware of our biological traits, the strategy of the major media outlets is intended to disturb our values, make thinking seem unnecessary, and withdraw money from our bank accounts. But we don’t argue. We comply. And as I’ll argue below, this blind pursuit towards gratifying stimulus can be harmful to us.