Product: Metrics

Over 13 years ago, in March of 2000, I wrote a blog post titled “The Most Powerful Internet Metric of All.” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. Yet despite the remarkable power of this metric, it is alarming how few companies today truly understand conversion and how to optimize it. As such, it is…

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.” It’s a very important concept for me because in a startup you are constantly…

After three decades of leading data teams at companies like LiveOps, Netscape and ReadyForce, Looker founder and CTO Lloyd Tabb's biggest learning isn’t what you would expect — or want to hear: You’re measuring the wrong metrics. We all are.

Ada and I both had the privilege of working at two data-driven companies, LinkedIn and SurveyMonkey, led by two analytically rigorous leaders, Jeff Weiner, and the late Dave Goldberg. Those experien

Zola CEO and co-founder Shan-Lyn Ma's commitment to customer satisfaction goes back beyond her time at Gilt and Chloe + Isabel. But at Zola, her team and she have really zeroed in on NPS detractors — and discovered how much they can drive growth. Here's how.