2.2 - Activities

A complete system for using principles of cognitive behavioral therapy to overcome your own problematic emotions and behaviors

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Your ultimate guide to for how to map winning experiences. An Experience Map is a visual representation of a customer’s literal experience with your business. It’s a physical map that shows what the customer does, what they feel, and what they think along every step of the way.

Action research is a philosophy and methodology of research generally applied in the social sciences. It seeks transformative change through the simultaneous process of taking action and doing research, which are linked together by critical reflection. Kurt Lewin, then a professor at MIT, first coined the term "action research" in 1944. In his 1946 paper "Action Research and Minority Problems" he described action research as "a comparative research on the conditions and effects of various forms of social action and research leading to social action" that uses "a spiral of steps, each of whi...

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Guide to UX Research

This is especially helpful if you are starting a business or a non-profit, inspecting the competition, analyzing opportunities or even trying to anticipate what the future might hold.

As connected products are integrated into more aspects of our day to day lives, UX will be responsible for translating strategy into…

As UX designers we focus profoundly on designing for real users and the way they interact with our product, service or app.

A cognitive walkthrough is one effective method for user experience professionals to evaluate a design. This inspection method allows a…

Knowing what you want to learn is the key