Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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A causal test of the strength of weak ties
A causal test of the strength of weak ties
Experiments with LinkedIn data show that the weakest ties between individuals have the greatest impact on job mobility.
·science.org·
A causal test of the strength of weak ties
How Companies Should Set — and Report — DEI Goals
How Companies Should Set — and Report — DEI Goals
In an effort to improve diversity in the workplace, many companies are now setting diversity goals and posting progress reports. This is a promising move, but for it to be effective, companies have to do it right. Their goals and reports need be detailed to create transparency; they need to be shared with insiders and the public to induce accountability; and they need to be accompanied by action plans to promote change. The authors discuss research showing that when companies have followed these principles, they’ve seen notable increases in women and people of color in management — and the authors suggest that the same can be done for members of other marginalized groups if companies expand their goal-setting and reporting.
·hbr.org·
How Companies Should Set — and Report — DEI Goals
How to Fix a Toxic Culture
How to Fix a Toxic Culture
Advice on addressing toxic leadership, toxic social norms, and work design to improve corporate culture.
·sloanreview.mit.edu·
How to Fix a Toxic Culture
How to Get & Keep Your Audience's Attention
How to Get & Keep Your Audience's Attention
Getting and keeping your audience’s attention can be a challenge. Learn more about how you can pull people in and keep them coming back for more in this blog.
·marketinginsidergroup.com·
How to Get & Keep Your Audience's Attention
Then and Now: How Jobs Changed, Pre- and Post-Pandemic
Then and Now: How Jobs Changed, Pre- and Post-Pandemic
Traditional jobs have grown more quickly than digital-economy jobs in the pandemic’s aftermath, according to our Cognizant Jobs of the Future Index, but other trends point to what the future of work will look like.
·cognizant.com·
Then and Now: How Jobs Changed, Pre- and Post-Pandemic
The Paradox Of Brands - Branding Strategy Insider
The Paradox Of Brands - Branding Strategy Insider
Paradoxes are both familiar and common to the human condition. They are brain teasers that reveal faults in our senses and errors in human logic. Authors
·brandingstrategyinsider.com·
The Paradox Of Brands - Branding Strategy Insider
Brand Revitalization Strategy - Branding Strategy Insider
Brand Revitalization Strategy - Branding Strategy Insider
In our post-pandemic world, brands are dealing with changed customer behaviors. Attitudes about and usage of technology leap-frogged decades. How and
·brandingstrategyinsider.com·
Brand Revitalization Strategy - Branding Strategy Insider
Patagonia, Paul Newman and another kind of purpose
Patagonia, Paul Newman and another kind of purpose
In 'going purpose', Patagonia may have killed the thing it loves. Now, rather than relying on conflicted billionaires, we should embrace the humour and humility of Paul Newman.
·nickasbury.substack.com·
Patagonia, Paul Newman and another kind of purpose
Build Your Career on Dirty Work
Build Your Career on Dirty Work
The Dirty Work Theory: The lamentable work that many people avoid are great places to look for high impact, low hanging fruit.
·staysaasy.com·
Build Your Career on Dirty Work
Brand renaming: Avoid these 7 big rebranding mistakes - How Brands Are Built
Brand renaming: Avoid these 7 big rebranding mistakes - How Brands Are Built
SHAREWhen companies ask my advice on brand renaming, my answer is typically to avoid change as much as possible. Consistency is so important to building a strong brand over time, and repetition is key to consistency. Right about when we’re getting sick of repeating our brand name is when our customers finally start to remember […]
·howbrandsarebuilt.com·
Brand renaming: Avoid these 7 big rebranding mistakes - How Brands Are Built
Reinventing the world of recruiting | Recruiter
Reinventing the world of recruiting | Recruiter
As the business world changed how we approach work following the pandemic, modern recruitment technology propelled the industry into the new regime of work.
·recruiter.co.uk·
Reinventing the world of recruiting | Recruiter
Brand Singularity Will Define The Next 5 Years
Brand Singularity Will Define The Next 5 Years
In the near future we’ll be seeing Brand Singularity, where personal brand is company brand is employer brand, and the product is the story...
·conceptbureau.com·
Brand Singularity Will Define The Next 5 Years
Building a remote employer brand from the inside-out
Building a remote employer brand from the inside-out
Most culture-forward founders will realize these days that employer brand matters. Employees evaluate your brand as a place to work in the same way consumers evaluate a brand in their purchasing choices.
·linkedin.com·
Building a remote employer brand from the inside-out