Employer Brand Headlines Newsletter

Employer Brand Headlines Newsletter

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The Term "Brand" Has a Branding Problem
The Term "Brand" Has a Branding Problem
Brand marketers must challenge their assumptions about what brand really is, and the additional value it can create when viewed through a more commercial lens.
·brandingmag.com·
The Term "Brand" Has a Branding Problem
One Piece of Career Advice for Human Resources Professionals
One Piece of Career Advice for Human Resources Professionals
Learn career advice for human resources professionals: seek opportunities beyond HR to shape your perspective and build valuable relationships.
You are here: Home / Career Development / One Piece of Career Advice for Human Resources Professionals66 | June 9, 2024One Piece of Career Advice for Human Resources Professionals
·hrbartender.com·
One Piece of Career Advice for Human Resources Professionals
How to Get Your Colleagues On Board with Your Idea
How to Get Your Colleagues On Board with Your Idea
In the early stages of your career, getting people to not only listen to, but to agree to or to act on your ideas or views can be challenging. It’s often a time when you have the least amount of influence and are still building your reputation. When you want to persuade someone to see (or do) things your way, you may default to skills you’ve been socialized to exhibit: making a rational argument supported by data, persisting in the face of a challenge, and projecting confidence. But these strategies can be counterproductive. When others seem to be resisting your ideas, there is usually a deeper belief or concern informing their view — one that they aren’t saying out loud. To uncover these roadblocks and see better results, you need to understand the other person’s reasoning, instead of trying to explain your own. The key is to ask the right questions.
·hbr.org·
How to Get Your Colleagues On Board with Your Idea
How “Carewashing” Alienates Employees
How “Carewashing” Alienates Employees
Too many organizations with unsustainable “work hard, play hard” cultures believe that checking the well-being box by offering mindfulness training or yoga classes qualifies them as having a positive and safe culture when, in fact, they’re merely “carewashing.” Like the more familiar term greenwashing, carewashing is derived from whitewashing: covering up or putting a misleading spin on a failure to meet some commitment, stated claim, or standard. At a time when employee well-being has been unequivocally tied to organizational performance and yet workers are historically unhappy, leaders should do everything in their power to provide healthy, motivating workplaces. The authors present four strategies to safeguard against carewashing.
carewashing as a misalignment between what leaders portray as cultures of care (often referencing the organization’s stated values) and employees’ actual daily experiences at work.
·hbr.org·
How “Carewashing” Alienates Employees
The Data Is In: Return-to-Office Mandates Aren’t Worth the Talent Risks
The Data Is In: Return-to-Office Mandates Aren’t Worth the Talent Risks
Calling employees back to the office can have meaningful effects on intent to stay, discretionary effort and engagement but, notably, it shows NO effect on performance. See the full data: www.gartner.com/en/articles/the-data-is-in-return-to-office-mandates-aren-t-worth-the-talent-risks
·gartner.com·
The Data Is In: Return-to-Office Mandates Aren’t Worth the Talent Risks
Are you serious?
Are you serious?
Search your heart. What are you serious about? How far will you go?
·visakanv.substack.com·
Are you serious?
Culture Isn’t Talk
Culture Isn’t Talk
Intro Corporate culture is not as mysterious as we often make it out to be. To see this, however, we must first admit certain things leadership often does not want to admit. Chief among these—surpr…
·charleslambdin.com·
Culture Isn’t Talk
Is Collaboration Is Dead After All? Yes, Time to do Something Better
Is Collaboration Is Dead After All? Yes, Time to do Something Better
Collaboration software won the world and lost. How can it be we are here now? The answers reveal much about what business wants, how vendors sabotaged themselves and why collaboration still hasn’t …
·simonterry.com·
Is Collaboration Is Dead After All? Yes, Time to do Something Better
Post | LinkedIn
Post | LinkedIn
Asking the right question got Clorox out of the garage and onto our countertops - unlocking an entire new market for the brand. And Peter Spear was the person…
·linkedin.com·
Post | LinkedIn
Everything Is Merch
Everything Is Merch
The following article was co-written by Ana Andjelic, founder of The Sociology of Business , and Eugene Rabkin, founder of StyleZeitgeist . The views and opini…
·highsnobiety.com·
Everything Is Merch
How Your Business Should Tap into the Creator Economy
How Your Business Should Tap into the Creator Economy
Creators aren’t just changing marketing. They’re transforming product development, too. Creators can drive demand for specialized products, accelerating product life cycles and even changing what customers actually value. Companies that recognize the power of creators can choose from four strategies, including partnering with creators or acting as suppliers.
·hbr.org·
How Your Business Should Tap into the Creator Economy
3 Ways to Clearly Communicate Your Company’s Strategy
3 Ways to Clearly Communicate Your Company’s Strategy
For all the communication around strategy, we know that leaders at many companies don’t provide the necessary context for employees to understand what the words and sentences in a strategy statement actually mean. What can leaders do to help employees understand enough context to understand a strategy? In this article, the authors offer three recommendations: 1) Present the alternatives considered and explain why they were not adopted. 2) Explain how each choice is linked to the organization’s purpose. 3) Involve employees in strategy development.
·hbr.org·
3 Ways to Clearly Communicate Your Company’s Strategy
How Stories Happen: Creators and Entrepreneurs Dissect Their Signature Stories — Jay Acunzo
How Stories Happen: Creators and Entrepreneurs Dissect Their Signature Stories — Jay Acunzo
Storytelling is a craft, so we're putting the actual crafting on display. Each episode, business storytellers dissect a story or draft, sharing how the found it, developed it, and used it to grow their brands, audiences, and careers. Hosted by Jay Acunzo.
·jayacunzo.com·
How Stories Happen: Creators and Entrepreneurs Dissect Their Signature Stories — Jay Acunzo
Winning Over Stakeholders in the Case for Employer Branding
Winning Over Stakeholders in the Case for Employer Branding
For employer branding to be taken seriously, you must speak the languages of talent acquisition, marketing, communications, human resources, and leadership.
·brandingmag.com·
Winning Over Stakeholders in the Case for Employer Branding
The Value Of Branding - Branding Strategy Insider
The Value Of Branding - Branding Strategy Insider
A brand with strong mental connections and responses can charge a higher price for the same volume as a competitor. That higher price can be cashed in to
·brandingstrategyinsider.com·
The Value Of Branding - Branding Strategy Insider
Why Employees Who Work Across Silos Get Burned Out
Why Employees Who Work Across Silos Get Burned Out
When employees collaborate across silos, there are numerous benefits for organizations. But the employees who do this critical work — also known as boundary spanners or network brokers — may end up overwhelmed, burned out, and can even develop abusive behavior toward their fellow employees. Research shows why this can happen, and suggests three key strategies companies can use to mitigate any negative effects: strategically integrating cross-silo collaboration into formal roles, providing adequate resources, and developing check-in mechanisms and opportunities to disengage.
·hbr.org·
Why Employees Who Work Across Silos Get Burned Out
Your Personal Brand Needs a Refresh. Here’s Where to Start.
Your Personal Brand Needs a Refresh. Here’s Where to Start.
In a fast-changing world, it requires both a strategy and disciplined execution to stand out and remain relevant. And since your own career interests, goals, and objectives are likely changing more rapidly than ever, don’t assume that your internal state of mind is reflected in your public brand. Indeed, there’s often a lag between our self-perception and how others view us, and we have to consciously focus on closing that gap to achieve the brand or reputation we seek. The authors present four key steps to consider to ensure you’re offered relevant opportunities and can deploy your full talents.
Your Personal Brand Needs a Refresh. Here’s Where to Start.
·hbr.org·
Your Personal Brand Needs a Refresh. Here’s Where to Start.
How Brands Can Die - Branding Strategy Insider
How Brands Can Die - Branding Strategy Insider
A single moment of indiscretion has the potential to ruin a brand. Gerald Ratner, chairman of the jewelry chain Ratner’s, was talking at an industry
·brandingstrategyinsider.com·
How Brands Can Die - Branding Strategy Insider