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The New Business of Breakups
The New Business of Breakups
After getting dumped (by text), a writer investigates the feverish boom in heartbreak apps, breakup coaches, and get-over-him getaways.
·newyorker.com·
The New Business of Breakups
The Only Prediction That Matters to Me as a Brand Strategist in 2025
The Only Prediction That Matters to Me as a Brand Strategist in 2025
Things have been getting weird lately. I’m not talking about “shock value weird” or “gross weird”. I’m talking about the kind of weirdness we feel when we’re forced to embrace contradictions, and contradictions are starting to show up everywhere.
·conceptbureau.com·
The Only Prediction That Matters to Me as a Brand Strategist in 2025
The Future Belongs to Job Hoppers - Liberating Talent
The Future Belongs to Job Hoppers - Liberating Talent
In the past, staying with one company for decades meant a stable and successful career but today career nomads are rewriting the rules.
·epictalentsociety.com·
The Future Belongs to Job Hoppers - Liberating Talent
7 subcultures to target instead of demographics: report
7 subcultures to target instead of demographics: report
Cross-generational communities like roller-skaters and dirt-track racers may be appealing to marketers, according to Horizon Media’s third subculture field guide.
·marketingbrew.com·
7 subcultures to target instead of demographics: report
BRANDS AS PATTERNS
BRANDS AS PATTERNS
Connecting the dots between Brand, Product and Market – positioning organizations for sustainable growth.
·brandsaspatterns.com·
BRANDS AS PATTERNS
Employer Branding Unfiltered: Ep.1 - James Ellis
Employer Branding Unfiltered: Ep.1 - James Ellis
Join John Graham and James Ellis as they explore the evolving landscape of employer branding. From breaking down traditional EVPs to discussing the role of AI and authentic storytelling, this episode is packed with insights for employers looking to stand out in a competitive talent market. Whether you’re an HR leader or an employer branding enthusiast, this conversation will give you new strategies to attract and retain top talent.
·youtube.com·
Employer Branding Unfiltered: Ep.1 - James Ellis
307 ChatGPT Prompts for CHROs
307 ChatGPT Prompts for CHROs
Working in HR? 307 prompts to kickstart your improved efficiency with ChatGPT.
·fullstackhr.io·
307 ChatGPT Prompts for CHROs
Cultivating Curiosity for the Long Haul: Five Strategies for Lifelong Learning
Cultivating Curiosity for the Long Haul: Five Strategies for Lifelong Learning
Curiosity isn’t just a childhood trait or a line-item skill to throw on a resume. It’s the spark that ignites discovery, fuels innovation, and drives us to keep moving forward in a world that’s perpetually shifting beneath our feet.
·linkedin.com·
Cultivating Curiosity for the Long Haul: Five Strategies for Lifelong Learning
From IYKYK to F*ck Yeah.
From IYKYK to F*ck Yeah.
Rebranding Seedcamp – Europe’s leading early-stage VC.
·oddkid.substack.com·
From IYKYK to F*ck Yeah.
In The Shadows of Employer Branding
In The Shadows of Employer Branding
The recruiting landscape today is a maelstrom, shifting as fast as an algorithm update, and the real battleground isn’t your ATS, CRM, or…
·thebrianfink.medium.com·
In The Shadows of Employer Branding
Death of the CV
Death of the CV
Will the demise of the CV also lead to the demise of the traditional firm as we know it?
·workforcefuturist.substack.com·
Death of the CV
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence | Mi3
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence | Mi3
Associate Professor Felipe Thomaz, of University of Oxford’s Saïd Business School, suggests Professor Byron Sharp’s best known book, How Brands Grow, is a misnomer – it’s actually about how big brands keep big marketshare, not how they got there. He also says it’s based on flaws within Andrew Ehrenberg’s earlier work, primarily static markets and a requirement not to differentiate. Thomaz suggests that’s why FMCG firms adhering to those rules were caught napping by more nimble differentiated start-ups. Optimising media for reach alone no longer works, he suggests, because all reach is not equal – and used bluntly won't deliver business outcomes. “There is a missing dimension,” per Thomaz. He’s out to prove it with a peer-reviewed paper that analyses 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. The upshot? “None of it holds … I'm seeing that 1 per cent of campaigns are actually getting exceptional money, while the vast majority are choosing to get some really mediocre outcomes.” But there's potential upside for marketers, media agencies – and media owners – that grasp the category-specific implications.
·mi-3.com.au·
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence | Mi3
Modern Leadership.
Modern Leadership.
The Future Does Not Fit in the Containers of the Past. Edition 219.
·rishad.substack.com·
Modern Leadership.
COOs and CFOs Can't Afford to Overlook Employer Branding - HRM Outlook
COOs and CFOs Can't Afford to Overlook Employer Branding - HRM Outlook
In most companies, the employer brand function is generally placed in either the Talent Acquisition/Human resources area or in the Marketing team, suggesting that its only value to the company is the ability to attract more applications. But what if employer branding is something more than a well-crafted narrative designed to get people to click […]
·hrmoutlook.com·
COOs and CFOs Can't Afford to Overlook Employer Branding - HRM Outlook
Organizational Misfit.
Organizational Misfit.
The Future Does Not Fit in the Containers of the Past. Edition 217.
·rishad.substack.com·
Organizational Misfit.