The Only Prediction That Matters to Me as a Brand Strategist in 2025
Things have been getting weird lately. I’m not talking about “shock value weird” or “gross weird”. I’m talking about the kind of weirdness we feel when we’re forced to embrace contradictions, and contradictions are starting to show up everywhere.
7 subcultures to target instead of demographics: report
Cross-generational communities like roller-skaters and dirt-track racers may be appealing to marketers, according to Horizon Media’s third subculture field guide.
Join John Graham and James Ellis as they explore the evolving landscape of employer branding. From breaking down traditional EVPs to discussing the role of AI and authentic storytelling, this episode is packed with insights for employers looking to stand out in a competitive talent market. Whether you’re an HR leader or an employer branding enthusiast, this conversation will give you new strategies to attract and retain top talent.
Cultivating Curiosity for the Long Haul: Five Strategies for Lifelong Learning
Curiosity isn’t just a childhood trait or a line-item skill to throw on a resume. It’s the spark that ignites discovery, fuels innovation, and drives us to keep moving forward in a world that’s perpetually shifting beneath our feet.
‘Really mediocre outcomes’: Oxford Uni professor says Byron Sharp and Ehrenberg-Bass’ marketing science rules no longer hold – 1,000 campaigns, 1 million customer journeys as evidence | Mi3
Associate Professor Felipe Thomaz, of University of Oxford’s Saïd Business School, suggests Professor Byron Sharp’s best known book, How Brands Grow, is a misnomer – it’s actually about how big brands keep big marketshare, not how they got there. He also says it’s based on flaws within Andrew Ehrenberg’s earlier work, primarily static markets and a requirement not to differentiate. Thomaz suggests that’s why FMCG firms adhering to those rules were caught napping by more nimble differentiated start-ups. Optimising media for reach alone no longer works, he suggests, because all reach is not equal – and used bluntly won't deliver business outcomes. “There is a missing dimension,” per Thomaz. He’s out to prove it with a peer-reviewed paper that analyses 1,000 campaigns and a million customer journeys via Kantar and Wavemaker. The upshot? “None of it holds … I'm seeing that 1 per cent of campaigns are actually getting exceptional money, while the vast majority are choosing to get some really mediocre outcomes.” But there's potential upside for marketers, media agencies – and media owners – that grasp the category-specific implications.
Frenemies or Just Misunderstood? HR, Talent Acquisition, and Employer Branding Professionals
Get into the heads of HR, Talent Acquisition, and Employer Branding pros—discover why their visions don’t always align and how to bridge these chasms before they sink your strategy.
The Cost of Ignoring Talent Strategy: A CFO and COO’s Wake-Up Call | ERE
A strong employer brand isn't just for recruitment—it's a strategic tool for attracting top talent, cutting costs, and building a resilient company. Invest in it to stay ahead of the competition.
COOs and CFOs Can't Afford to Overlook Employer Branding - HRM Outlook
In most companies, the employer brand function is generally placed in either the Talent Acquisition/Human resources area or in the Marketing team, suggesting that its only value to the company is the ability to attract more applications. But what if employer branding is something more than a well-crafted narrative designed to get people to click […]
The influencer middle class is feeling the pain as marketers turn toward superstars
A few years ago, influencer marketers were ditching their plans to hire celebrity content creators for brand deals in exchange for influencers with smaller audiences