The Purpose of Brand Purpose, w/ Robert Hoppenheim, Kindustry
More and more businesses are looking to their own brand purpose to create a stronger brand foundation as everything seems to change every second around it. If your company is thinking about purpose (or you’re starting to spark those conversations), it might help to understand how purpose works and how businesses can leverage purpose strategically (also, companies don’t have purpose, people have purpose, and you’re in the people business, remember?).