Finally, if you're looking for a list of great brand articles to help you think bigger and bolder when you get the year kicked off right, here's a great one.
Today Is The Day Your Employer Brand Reveals It’s Real Value | LinkedIn
Why is an employer brand important? I am a total employer brand nerd. I talk about employer branding.I wrote an essay on how this is the time in which your employer brand is truly revealed. It is during a crisis that we see that we were putting our faith in pretty words to attract talent, or if we were portraying our organization in a meaningfully different way. I'm hoping its a little more inspirational than the this little description makes it sound.
Brands take time to fine-tune their position, to develop enough validating and confirming evidence to even be taken seriously. But all too often, employer branders have built something more flimsy than a true “brand,” find an “issue” and try to re-brand. So ask yourself: why are you re-branding?
Employer Branding, EVPs and Masterchef's Mystery Box challenge | LinkedIn
As mentioned earlier, it does feel like so many companies have the same pillars and recruitment messaging. To be fair, so many companies are structured the same and have the exact same perks and org chart, so it probably shouldn’t be surprising. Which is why I loved this article equating a company’s branding elements to ingredients in a basket on TV cooking show Chopped. The chefs get the same ingredients, so the skill is in how you bring them together and build something far bigger/better than its components.
Everything Wrong with Brands, w/ Tom Goodwin, (ex) Head of Futures & Insight, Publicis
"The creative yet strategic art of marketing is now no more than a simple race for the numbers, endlessly and irreversibly deforming brands for momentary capital gain."