Employer Brand Headlines Newsletter

If you've got the time (and the outrage), here is the big article on the internal comms and culture of Away. Why is this worth your time? It is an amazing example of how tools and processes (Slack! Value-driven culture!) that were launched to help us change work, can still be used to badger, belittle and abuse staff (someone in a forum called it "weaponizing values" and I can't get that out of my head). There's are a million quotes I could use, but I suggest you watch to see how "open communication" can be used to instill fear, how "embracing values" can be corrupted to build a cult of personality.

Maybe I'm biased, but I love case studies and articles that show perfectionism actually limits the power of your brand. So embrace your flaws to maximize your brand's influence.

File Under: Great Use of Not New Tech. Chiquita Banana put a Spotify code on their banana labels so that you could point your phone at it and listen to a playlist. Cute, right? But what if instead of just making a nice little playlist, you built a playlist of your executives on podcasts, or your recent favorite podcasts? The tech is free, so if you're leveraging podcasts in your content building (and Spotify is going HARD on podcasts right now), this might be a clever way to connect physical with the digital.

Adding pictures of staff wearing masks increases applications as much as 46%. Huh. It;'s almost like SHOWING how well you protect your staff encourages people to join. Weird.

And here's a creative example of how to show your product off during lockdown.

How the creative director of Spotify uses data. This is a great video, but I suggest you watch to see ways Spotify could have used data in the aggregate to tell a big boring story. But instead, it found unique slices of the data to say something interesting, about themselves, about their listeners and about the world.

Case study: Cisco reinvents its employer brand around the concept of trust.

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Storytelling can give credibility and personality to brands, helping to build more meaningful relationships with customers. Here are six case studies that prove its value.

Ready to get deep? To jump off the really high platform? Here we go. Instead of thinking about your video strategy in a “let’s make a video about the London team” way in which you try and take enough footage that shows what you’re trying to say kind of way, what if you really began to think about telling real stories. Google has some examples of hardcore marketing storytelling told via sequential videos. My money says we’re going to be spending a LOT of time thinking about building these kinds of videos in the next year or two.

Complete case study on how Mondelez built its global employer brand (video)