Using Analytics to Develop a Better Employer Branding Strategy - Brandwagon
Metrics, anyone? EB Rock star Shaunda Zilich writes up a nice piece on EB metrics. I was going to quibble with it until I realized that the best part of the article is unstated: Metrics are gibberish until you decide what your strategy is first. You can measure oodles of things and easily get batted around like a leaf on the wind unless you have clearly defined what you are trying to do and deciding the metrics on that. Once I saw that, I realized how great the article was.