Employer Brand Headlines Newsletter

Anyone who has ever worked with sales and marketing teams knows how embedded data is in everything they do: how to collect it, how to make decisions with it, etc. And yet, data isn't really a core part of TA/Recruiting culture. Sure, we know our pipeline and TTF numbers, but that's just simple outcomes. I'm always thrown by how hard it is to get TA teams to think with data, but that's because the industry doesn't have a culture of using it. And if no one else in TA is using it, it's a great excuse to not use it. So if you're ready to change that culture, HBR has some good ideas.

Over at TalentCulture, there was a nice interview about how important data is going to become to all of HR (yes, it was sponsored by SAS, who deal exclusively data, but the interview was solid). I was struck by the idea that rather than focus on "here's how data will help you!" kind of conversation, it was really about how once everyone is trained and versed in seeing and thinking with data, the solution doesn't change, the whole question changes.

So, if you entitle your article ’7 Ways HR Can Build a Fairer, Data-Informed Culture,’ you are really asking for hurt. You know how I know? Because I have a brother and growing up, we each had a vastly difference sense of what 'fair’ meant. I have to imagine in your average 1,000-person company, you’ll be seeing dozens if not hundreds of definitions of same. It’s a tarpit, one which the article seems to acknowledge before skipping past it.

Second, culture isn’t static. In fact, it often isn’t evident until something unexpected happens. According to analysis of 1.4MM Glassdoor scores, culture weighed heavily on whether ratings went up or down during the first months of COVID. Companies that dictated culture fared worse than companies who were transparent and allowed their culture to inform communication styles and subject. If a company understands that a culture is a function of what staff say it is, they respond better than when its rigid.